Leona is Head of Marketing and Customer Experience at General Storage Company (Lock+Store Singapore and Malaysia, The Store House Hong Kong). She has more than 15 years of in-house, agency, government and independent experience in corporate communications, digital marketing and customer relationship management in the healthcare, self-storage and technology sectors. Before joining General Storage Company, she was Communications Lead at Assurity Trusted Solutions, a wholly owned subsidiary of Singapore’s Government Technology Agency and the appointed Industry Engagement Office (IEO) for Singpass APIs. She worked closely with the IEO team to generate leads and forge strategic partnerships within the Fintech industry to support Assurity’s B2B marketing strategy. She also led the project to revamp Assurity’s website. Leona is concurrently Director of Talk Sense Pte. Ltd and Editor-At-Large for CXposé.tech. As Director of Talk Sense, she provides pro bono PR counsel to animal welfare groups and mentors aspiring PR and marketing professionals. She will be launching a range of mosaic artworks for sale under the Talk Sense brand. Leona graduated from the University of York, United Kingdom and holds a first class honours degree in English and Related Literature. She has a Masters in Qualitative Research Methods from the same university and a Masters in Multilingual Web Communication from the University of Strasbourg, France.She is proficient in English, Mandarin (A/O level), French (C2 expert), German (C1 advanced). She is currently pursuing Thai level 3 at the National University of Singapore.岂能尽如人意但求无愧我心