During this period, I was responsible for analyzing, planning, executing and evaluating the channel's programming schedule, always seeking to offer the best products and offers for Shoptime viewers and customers. In this period it was essential to carry out various data analyzes, and doing a constantly monitoring of sales and audience curves per hour and always observing the profile of the consumer and the profile of the programs. All this data was monitored in dashboards created by me with the help of tools such as Power BI, Google Big Query and Instar Analytics (Kantar IBOPE). Some dashboards were set up with less sensitive data in order to display them to the entire TV team through televisions as a visible management system.

Responsible for creating and producing content capable of increasing sales for TV Shoptime and design new internal processes aimed at improving efficiency in selecting, demonstrating and selling products.

I performed the TV Direction of sales programs, as well as the selection of the best offers, targeting those that best bring gross revenue combined with a good profit margin. I had full and intense contact with the commercial department, always negotiating and exchanging insights on new and potential products that could be a trend or revert to a very significant sale. Full-time monitoring of the achievement of goals by department, media, month, week, day and, mainly, hour-by-hour goals through a BI platform in real time. Preparation of elaborate scripts from the idealization of thematic programs, as well as the story-telling of the program, aiming at a better aesthetic, a larger audience and consequently a better sales performance.[Shoptime is a Brazilian home shopping channel, currently owned by Americanas S.A.. The channel was founded in November 1995. And until May 2023, it's was the most watched shopping channel in Brazil. One of the most iconnic presenters of the channel was Ciro Bottini, who presented a program witch many tech devices since the channel was founded. Bottini is Brazil's most remembered salesman.]

Co-responsible for communication and marketing at FGV Management, including coordination and development of advertising campaigns with advertising agency. Executive developer of POS contents, online content, email marketing and other actions directed to postgraduate courses in Rio de Janeiro. Co-manager of the marketing budget and other financial routines of the area. Analysis on Google Analytics of campaign performance reports and others reports. Responsible for periodic updating of Management FGV Rio website.

Desenvolvia materiais gráficos e de PDV, conteúdo online, e-mail marketing e demais ações voltadas para todos os cursos de Curta e Média Duração, MBA, Pós-Graduação e Seminários. E realizava o follow-up de campanhas publicitárias junto com a agência de propaganda. Fui também responsável pela atualização periódica do site da FGV Management Rio.

Based on a vision of marketing, I developed the visual concept for advertising campaigns, and suggest a marketing plan supported the establishment of goals for the Mission, Vision and Values of ​​that the company should have.

I participated as a collaborator in the junior agency of advertising at the Estácio de Sá University (UNESA), developing graphic pieces for communication of the institution and external customers as Kappa and Ronald McDonald House Charities a NPO.