Leonard Sim Email & Phone Number

Singapore

Singapore, Sg

Through the strategic use of AI, machine learning, and advanced data analytics, my team and I design customer-centric solutions that optimise the customer journey across all digital touchpoints, helping DBS stay ahead in a highly competitive market.

Austin, Texas, Us

Purchase, Ny, Us

We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.The world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more. Consequently, there is also tremendous transformation in the e-commerce consumer journey as a result of technology driving significant change in consumer purchase behavior in Asia Pacific.Mastercard believes digital payments have the ability to create a world with greater opportunities for all. Over the last few years, we have and will continue to develop innovative platforms for marketing that allow the brand to connect consumers to offers and merchants, while also providing partners with deep insights that help them deliver the right offers to their customers at the right time to drive transaction velocity.

Singapore, Sg

As the Digital Marketing Director for Experian APAC, I lead the Centre of Digital Excellence (APAC) function, reporting directly to the Chief Marketing Officer of Asia Pacific. I am responsible for leading and building the B2B digital marketing strategy and transformation across Experian Asia Pacific, working closely with Sales Leadership Team and Country MDs to drive regional specific plans and ensure best practice alignment across regions, while enabling local optimisation and impact.My mission is to drive, implement and advocate the transformation of our team to embrace digital & social media (with a strong focus on performance marketing measurements), to engage and to better serve our customers.

Mountain View, California, Us

As the Head of Digital Marketing and Web Channels, I was responsible for developing and driving digital go-to-market strategy & growth in the Asia Pacific region, focused primarily on extending our small business user base subscriptions and revenue for Intuit QuickBooks beyond the United States.I was also heavily involved in the product design, user experience and go-to-market releases in Asia Pacific – this includes product development, defining customer engagement, touchpoints and retention strategy, processes, methodologies, and best practices for the fast-growing subscription business.

London, England, Gb

1) Digital Marketing Domain Ownership & Expertise - leads the digital marketing and communication strategy for Consumer Banking Singapore, providing the execution expertise required to effectively and successfully engage with our target audience, and propel this audience to regularly connect, consume and virally promote our messages and content to their network with positive endorsement. - be the subject matter expert on digital marketing best practice and champion innovation.2) Digital Marketing Programs & Initiatives - develop strategy, business cases and testing to support digital marketing programs, eg. the flow of digital advertising, QR codes and other paid media links to our digital portals for content fulfillment and engagement. - connect above the line, below the line and online campaigns for a seamless client interaction experience, and to enable intelligence gathering and augment lead generation. - partner with the client segment and product marketing managers to ensure key initiatives are understood, supported and fully integrated across all digital marketing channels. collect and analyse digital metrics and campaign data, synthesize results and identify actionable opportunities and best practices to improve. - help Consumer Banking stay ahead of the competition by continually monitoring current trends, new technologies and techniques, and competitive digital strategies, translating them into new opportunities.

Singapore, Singapore, Sg

Leonard heads the Interactive Marketing in OCBC for Consumer Financial Services. He is primarily responsible for developing and implementing marketing communication strategy to support overall business objectives for interactive channels and through the various self service channels. His secondary role is involved in business/marketing consulting, process design work, and building & maintaining a working knowledge of Interactive Marketing principles applicable to the business.

Managed online marketing and web projects for the following clients:o Marina Bay Sands (Las Vegas Sands Group)o Brocadeo Forevermarko Polycomo SilkAiro Cisco Systemso Hewlett Packardo Interwoveno Avivao Motorola o Dow Corningo Procter & Gamble

Managed online marketing and web projects for the following clients:o SilkAiro Cisco Systemso Hewlett Packardo Mercuryo eBayo Sentosa

Masters Of Marketing, Marketing

Master Of Marketing, Business, Management, Marketing, And Related Support Services