Pricing, Business Process and Reporting

Pricing ManagerBusiness ManagementPricing & Tactical MarketingLattice SG Pvt. Ltd. - Philippine Office - Lattice Semiconductor Corp. January 2018 – Present• Price Book Managemento Quarterly Price Book Planning.o Quarterly cadence of release of Company’s Price Book to Distributors and Field Sales.o Upkeep the Company Price Book, Oracle, and CPQ price lists systems.• Pricing Managemento Analyses of Pricing Programs.o Implement Book Cost adjustments.• Pricing Strategieso Strategize Pricing programs to increase revenue and profitability of the company.o Strategically set the price of new products in line with the existing offering in the product portfolio while maintaining good margins.• Tactical Marketingo Supporting the Product Marketing Team and Product Management Team in implementing Pricing Strategies for NPI and existing products thru pricing and competitor analyses.o Provide pricing and product ordering part number setup solutions to Product Marketing Team on NPIs. • Pricing and Sales Operations Reportso Provide Pricing-related reports to the Management.o Quote Pricing trend reports.o Quote Consumption compliance reports.o Utilize Tableau-generated reports.

Sr. Sales Operations Analyst – Pricing – Quotes Analyst Industrial and Automotive Division Pricing Lead Technical Training and Mature Product Lifecycle Management January 2013 – Present • Sales Operations Pricing lead of the Industrial and Automotive business segment. o Pricing solutions and account management for the Industrial and Automotive segment. o Heads and executes quote pricing strategies for IAD customers such as volume step consumption based pricing, multi-year pricing, and multi-year volume step pricing. o Handles and manages Tier 1, and supports Tier 2 and 3 customers. • Quotation System o Review price quote requests (RFQs) and implement product pricing strategies (based on product value, opportunity size, market trend, and competition, etc.) for business opportunities across company’s products. o Review of opportunities linked to quote requests for validation and to prevent other conflicts across distributors. o Trained to use Oracle Sales Cloud (OSC) for opportunity management and Configure, Price, Quote (CPQ) and Siebel system for processing quotations.• Preparation and execution of customer price negotiations o Perform price negotiation task by executing strategies, perform analysis on consumption, business trend, revenues, opportunity funnel, price reduction analysis, sales margin analysis, among others. • Perform the upkeep and maintain the accuracy of Business Operations’ support systems and tools: o Quote system o Price books and Price history databases o Competitive databases o Product database • Coordinate business support issues between the factory and Field Sales for an assigned geographic region: o Price issues and coordination on all world areas o Customer contract negotiations o Customer letters and surveys o Product change notification, and new product custom products setup. • Direct Field Sales to the correct resource for assistance with (non-Business Operations) issues. Cross functional team coordination.

• Technical Support and Quotation Preparationo Provides support to Inside Sales Representatives by preparing quotations, verifying model accuracy, and ensuring all customer requirements are met.o Provides technical support in generating product model numbers of transmitters according to customer specifications, process information and application.o Develops accurate quotations for company’s products based on customer specifications and application requirements, and offer alternative solutionso Coordinates with ISRs in verifying correct model options as per customer requirements, and delivery dates of orders.o Generate model numbers from ISA (International Society of Automation) Data Sheets.o Submits Request for Quotations (RFQ) to customers through system quote tool.• Sales Support and Purchase Order Processingo Provides support to Business Administrators by processing customer purchase orders to verify product information (model numbers, tag numbers, calibration ranges), document charges (drawings, manuals, certifications etc.) and other miscellaneous items (drawings and freight charges etc)o Coordinates with BAs regarding pricing and order tax discrepancies.o Reviews model numbers, tag numbers, calibrated ranges, calculations and configuration data sheets at order stage.o Processing Purchase Order from order screening to order booking.o Purchase order entry and sales order generation.o Systems used: Oracle and CRM on Demand• Trained to use internal tools (Oracle, CRM on Demand, Product toolkit) to confirm correct model number selection based on application data and transmitter sizing.• Enters customer RFQs and purchase orders in timely manner.• Coordinates with other divisions to ensure product specifications and order entry processes are valid, if necessary.