Leonard Tan Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Selangor, Malaysia

Kuala Lumpur, Malaysia

a) Responsible for the planning and implementation of group-focused marketing strategies that are highly creative, integrated, multi-channel and closely aligned with MSGB’s values.b) Accountable for ensuring that group marketing plans and campaigns are delivered on-brand andon-budget, within agreed timescales and with an emphasis on clear objectives, creativity, outstanding execution, and success measurement/ROI.c) Developing strategic high-value marketing partnerships with external third parties to helpbuild the brand, extend the reach and consumer engagement. d) Responsible for added insights when assessing key metrics such as consumer’s engagement,awareness, loyalty and favorability levels and performance relative.e) Establish the standard operating procedure (SOP) for all the marketing related functions andactivities to ensure better work flow and efficiency in deliveries.f) Leading teams managing all aspects of digital operations: digital marketing, social media, digital development (website platform and mobile apps), analytics, content strategy, interface design and usability, online brand protection, domain portfolio management, and lead generation campaigns for events & projects.

Kuala Lumpur, Malaysia

a) To actively manage and retain top developers in Malaysia by developing long term and enduringrelationships. Key accounts include: S P Setia, Sunway, UEM Sunrise, Gamuda, PKNS, BRDB, Glomac, Sunsuria, LBS, Tropicana, etc.b) To develop strategic marketing plan that meet clients’ requirement on their new project launchesor branding campaign.c) To promote and upsell iProperty products and services on digital, print (iProperty Magazine), mobile and property exhibition both in local and regional countries including Singapore, Hong Kong, Indonesia, China, & etc.d) To involve in special initiate project, ie: promoting Iskandar Malaysia by conducting a series of road tour in Malaysia & overseas market (Hong Kong, Jakarta and Singapore) together with Iskandar Regional Development Authority (IRDA), first ever Malaysian People’s Choice Awards 2014, etc.

Kuala Lumpur, Malaysia

a) Key accountable for all the projects in Central Region, primarily the Sunrise Bhd developmentsincluding Arcoris Mont’Kiara, MK 28, Summer Suites / VOS, MK22, Solaris 3, Lot 1887, etc.b) To achieve the annual sales target by organizing launch events and road shows, participating inboth local & overseas exhibition, work close with estate agents, co-branding with reputable partners for joint-promo occasions.c) To develop marketing & sales strategies for new project launches, involvement in the productdevelopment and planning, formulating pricing strategies, as well as design promotional packageto boost up the bottom line.d) To oversee the daily operation issues of the department, recruitment, company audit,analysing market trends, liaison with stakeholders, manage the effectiveness of the marketing & media plans, etc.e) Appointed in the new team of UEM Land’s Innovation Initiative Program with objective tocreate and embark on innovation framework to increase its competitiveness in the industry

Hanoi, Vietnam

a) Responsible for Gamuda City project (a 500ha integrated metropolis - one of the largest propertydevelopment in Vietnam, consists of bustling commercial districts, 2 self-contained townships and world-class urban recreational thematic parks), with total GDV of over USD 4 billion.b) To strategize the overall marketing and sales plan, formulates the sales phasing & pricing strategy, corporate branding and managing the expenses of A&P budget which over USD 3million annually.c) Oversees corporate communication and public relations related matters, i.e.: nurturing mediarelations, organizing CSR events, developing corporate newsletter, press release, advertorial &editorial, handling crisis management, participation in sponsorship activities and awards competition, etc.d) Organizing corporate and promotional events including official launching, sales preview,seminar, joint-promo activities, property exhibition, media appreciation event, media executive interview, etc.e) Supervises management of all operational aspects including developing of marketingcollateral (i.e.: brochure, leaflet, scale model, marketing video, website, premium gift, perspective rendering, trademark registration, etc)f) Involves in the interior design and enhancement initiatives of the Property Sales Gallery (one of the largest sales gallery in Vietnam with GFA of 25,000 sq ft) and show village of the project.g) Identifies and deploys channels and mode of advertising as per target segment, product positioning and business requirement to increase brand presence including print, electronic, outdoor and direct mail mediums.h) Managing on the investor relations for the commercial component of the project, includingclients like Lotte, Mercedes, Porsche, Giant, Central World, etc.i) Appointed as one of the internal auditor under the ISO Quality Management System and take charge to establish the marketing & sales department process and procedure.

Selangor, Malaysia

a) To plan, develop and implementing effective marketing & sales strategies for the sales ofproperties in order to meet the launch and business plan targets. b) Product development: involves in feasibilities study of new land bank (approx. 3 new land banksper month), conduct market research and competitors analysis, and propose new and innovative product (blue ocean strategy).c) Product awareness campaign: preparation a series of awareness campaign for new launch d) Advertising & Promotional tools: planning and formulating the marketing plan, and timelyexecution & implementation of the activities as per MIP, effectively control of budget vs. AP cost, application for AP & DL and maintain close working relationship with suppliers including ID consultants, outdoor marketing agencies, advertising agencies, MOH, real estate agency, bankers, etc.e) Sales & Pricing Strategy: Preparation the presentation of pricing proposal to Sunway Exco members.f) Sales Implementation: Presentation of sales report, and regularly brainstorming for new actionplan to meet the sales target.

Bachelor'S Degree, Marketing Management, First Class Honor

High School, Science Stream