• Establish and implement strategic and tactical communication plans• Devise methods and procedures for collecting data (surveys, opinion polls, questionnaires, etc.)• Plans advertising campaigns and events to generate demand and sales leads• Creates materials for print and digital collateral.• Obtains and tracks key components of partnerships including contracts, sponsorships, and budget• Executes messaging and logistics for tradeshows and company-sponsored events

• Provided administrative support to the Executive Leadership and Senior Management Team• Coordinated executive travel, maintained calendar, arranged client meetings• Coordinated travel arrangements; maintained appointment schedules, arranged meetings; processed expense reports and ensured smooth office operations• Coordinated event logistics, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing and event security• Reviewed event bills for accuracy, and approve payment

• Develops and executes annual convention and trade show, webinars and special events• Creates visual identity and marketing materials for all events• Establishes event goals and budget • Gathers and tracks ROI, engagement analytics, and feedback to assess areas for improvement• Responsible for speaker and program content development and presentation management• Organizes event logistics during planning and onsite execution• Oversees event communications and promotion to drive attendance• Drives overall strategy, line-item budget and reconciliation and KPIs• Provides leadership and guidance to all members of the team