Pro Bono Strategic consultancy regarding sales and marketing, helping the team to define a viable strategy while finding the equilibrium between a social project and the highly competitive fashion world.The mission of Solid is to help underprivileged women out of poverty and empower them by creating decent jobs that boost their authentic local handcrafting skills in fair social workshops in the poorest regions of Peru, India and Kenia.

I have over 20 years of experience both as an employee and independent consultant in several sectors including retail, IT, energy, telecom and the entertainment business.

Strategic consultancy regarding sales and marketing, coaching a mainly technical team to a customer oriented sales and marketing approach and defining an appropriate B2B/B2C distribution channel strategy for the different brands. The Vitii filtration systems provide natural chemical-free water for healthy eco-friendly freshwater swimming pools (private and public). Ichi Pond and Ichi Food offer a range of natural and environmentally friendly products to maintain ponds and offer the best food… Show more Strategic consultancy regarding sales and marketing, coaching a mainly technical team to a customer oriented sales and marketing approach and defining an appropriate B2B/B2C distribution channel strategy for the different brands. The Vitii filtration systems provide natural chemical-free water for healthy eco-friendly freshwater swimming pools (private and public). Ichi Pond and Ichi Food offer a range of natural and environmentally friendly products to maintain ponds and offer the best food for Koi and other fish. Show less

Strategic consultancy on designing an effective multi channel strategy for Retail & DIY markets.

Strategic consultancy on redefining the B2B and B2B2C marketing strategy in order to enhance loyalty and establish valuable partnerships.

Strategic consultancy on redefining the marketing strategy to match the evolution and shift of decisionmaking power from IT to Marketing departments.Amplexor is a specialist in system integration for digital experience platforms, document centric solutions and enterprise collaboration platforms. The challenge was to evolve from a technical selling approach to a more marketing inspired strategy, in order to keep up with their competitors in an changing landscape where customer decision… Show more Strategic consultancy on redefining the marketing strategy to match the evolution and shift of decisionmaking power from IT to Marketing departments.Amplexor is a specialist in system integration for digital experience platforms, document centric solutions and enterprise collaboration platforms. The challenge was to evolve from a technical selling approach to a more marketing inspired strategy, in order to keep up with their competitors in an changing landscape where customer decision making is shifting from IT to marketing departments and where a combined offering of strategic vision and integrated solutions are key. Show less

Strategic consultancy for the international expansion of the Rameder.de online concept with focus on digital presence, e-sales optimisation, SEO, customer support,…(B2C and B2B).

Interim management and consultancy during the company’s change process.Occupying different roles, but mainly ad interim marketing manager in charge of repositioning the brand and developing the marketing and communication strategy for B2C and Small Business. Defining and building a marketing department from scratch after a reorganization.Roll out of the external and internal repositioning campaign from essent to essent.be, hire and build a marketing team, develop succesful… Show more Interim management and consultancy during the company’s change process.Occupying different roles, but mainly ad interim marketing manager in charge of repositioning the brand and developing the marketing and communication strategy for B2C and Small Business. Defining and building a marketing department from scratch after a reorganization.Roll out of the external and internal repositioning campaign from essent to essent.be, hire and build a marketing team, develop succesful commercial partnerships. Show less

Strategic consultancy on diversification, leading to the development of www.zesta.be . Following the analysis I was asked to start up and manage the project from the planning phase throughout the development and the launch of this new culinary environment.www.zesta.be was successfully launched in November 2010

Coaching a young marketing team in defining and finalising their 3-year strategic plan on customer development and retention in a highly competitive environment. Focus on brand management, development of loyalty programs an value added services, preparing a seamless integration with CRM environment (under construction).

Advisor to Mrs. Patricia Ceysens, the Flemish Minister of Economic affairs, science, innovation, entrepreneurship and external relations. Involved in different projects e.g. developing and managing a seminar on renewable energy and innovation, assisting in project preparation, screening and assessing requests, conceiving and developing a coaching workshop on entrepreneurship for starters.

Microsoft Country manager Home & Entertainment division BeluxMember of the regional management team, reporting to regional manager in Spain.Member of the Belgian management team reporting in dotted line to Belgian General manager. Full P&L responsibility.In charge of the “consumer division” within Belux for all Microsoft products (software – hardware – pc gaming – Xbox & Xbox 360) Channel management, product planning and forecasting, promotions, overall marketing strategy and… Show more Microsoft Country manager Home & Entertainment division BeluxMember of the regional management team, reporting to regional manager in Spain.Member of the Belgian management team reporting in dotted line to Belgian General manager. Full P&L responsibility.In charge of the “consumer division” within Belux for all Microsoft products (software – hardware – pc gaming – Xbox & Xbox 360) Channel management, product planning and forecasting, promotions, overall marketing strategy and implementation.Strategic planning with major retailers.Launch of XBOX 360 gaming platform.Member of BEA, the Belgian Entertainment Association Show less

Product Director for ICT (Information & Communication Technology) products at FNAC Belgium.Member of the national management team, reporting to the country manager. In charge of a buying and product management department. Responsible for maintaining the ICT-product sales channel through the 6 FNAC stores. Full P&L responsibility.

Buyer at Makro Belgium in charge of the office department, in charge of various product groups.The work consisted of the selection of products, price and margin setting, determining budgets, defining promotions, creating the inserts for the weekly Makro direct mail brochure, negotiating prices, bonuses and marketing budgets, with P&L responsibility. Introduced GSM mobile phones for the first time in the Makro assortment.

responsible for several projects.