Building a Tilapia fish brand in East Africa reaching consumers & customers through In-Home, Out-of-Home, Farmgate & Export channels.Yalelo sells volumes amounting to 7,200 tonnes per year, projected to grow to 10,000 tonnes per year by the end of 2024Leading a commercial team of professionals in Uganda in both Sales, Marketing & Events (110+ FTE)Heading a cross-functional team in Nairobi/Kenya (20 FTE)Yalelo is PE owned (Veris Investments, FMO, Dutch Good… Show more Building a Tilapia fish brand in East Africa reaching consumers & customers through In-Home, Out-of-Home, Farmgate & Export channels.Yalelo sells volumes amounting to 7,200 tonnes per year, projected to grow to 10,000 tonnes per year by the end of 2024Leading a commercial team of professionals in Uganda in both Sales, Marketing & Events (110+ FTE)Heading a cross-functional team in Nairobi/Kenya (20 FTE)Yalelo is PE owned (Veris Investments, FMO, Dutch Good Growth Fund, FinnFund)Based out of Kampala/Uganda Show less

Responsible for driving global sales in Retail, Out-of-Home and Food Service channelsDriving force behind sales expansion across global markets, following Unilever’s acquisition, by upscaling skillset of our local sales & operator marketing teams and implementing best practices Leading 2 FTE + leading cross functional teams (10+ FTE)The Vegetarian Butcher brand has been acquired by Unilever in 2019

• Leading categories Deodorant, Skin Care and Skin Cleansing at Drug retailer AS Watson • Leading retailer Action for The Netherlands • Leading team of 4 FTE • Brands: Axe, Dove, Rexona, Vaseline, Robijn, Omo, Glorix

• Responsible for the Foods portfolio at 7 retailers of buying group Superunie (COOP, Vomar, Jan Linders, SPAR, Poiesz, Boni, BOON) • Responsible for tailormade shopper activations driving turnover and visibility of brands instore (Unox, Calve, Conimex, Knorr, CupASoup)• Brands: Unox, Calve, Conimex, Knorr, CupASoup

• Responsible for the Savoury portfolio at 7 retailers of buying group Superunie (COOP, Vomar, Jan Linders, SPAR, Poiesz, Boni, BOON) • Responsible for tailormade shopper activations driving turnover and visibility of brands instore (Unox, Calve, Conimex, Knorr, CupASoup)• Brands: Unox, Conimex, Knorr, CupASoup

Participant of the Management Trainee program having participated in 2 roles• Manager Operations Field Sales• Account Manager Savoury

• Responsible for total operations of 184 FTE (member of MT)• Coordinating the Trade Marketing & Sales promotions / activations for The Netherlands with the goal of driving turnover, ROI, brand visibility and perfect execution • Leading team of 8 FTE

Participant of the Future Leaders League program 2014 in Singapore (4 Acres)

www.collegereeks.nl

The goal of the charitable organization Stichting NYMMT is raising money for Skateistan.org.Doing so with full team by running the New York Marathon

www.phia.nl

During my two months stay in Uganda I have worked on several projects:• Independent set up, organization and getting funds for constructing two wells in the rural parts of Uganda. 600 people including 400 children now benefit of this clean and safe drinking water. • Looking for improvements in Microfinance-projects of the Dutch Organization SYPO.• PE teacher in three different Primary Schools