GreenBook is the leading voice in the market research and consumer insights space. We inspire, inform, and connect insights professionals across the globe through our online directory, webinars, articles, reports, and the IIeX global event series. The company has also incubated and launched several other affiliated companies such as strategy consultancy Gen2 Advisors, talent marketplace Savio, and personal data management platform Veriglif. In my new role, I will continue to be the host of the GreenBook podcast, function as a key content creator across all of the businesses, drive the development of new products within GreenBook, assist with business development and continue to fulfill both tactical and strategic roles across Gen2 Advisors, Savio, and Veriglif. This cross-functional responsibility will unlock new synergies, create a coherent view for the industry, and allow all of the portfolio companies to grow in their respective focus areas.

At GreenBook, our mission is to connect marketers and market researchers with the people, information and ideas that will generate big results for their companies.We started in 1962 as a membership directory of the American Marketing Association’s New York chapter. As most members at the time were involved with marketing research, the membership directory quickly transformed into the GreenBook Directory of marketing research companies and facilities. Fast forward over 50 years, and we’ve grown into a media company dedicated to providing insights professionals around the world with the tools and learning they need to succeed.We serve the market research industry through:Research on the industry (the GRIT Report and other reports)Industry events and conferences, private learning eventsWebinars and online trainingGreenBook Blog, charting the future of the industryGreenBook Directory, the ultimate guide for buyers of market researchWe also offer targeted marketing opportunities for providers of market research services.Official Company DescriptionGreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through research, events and training, blog, and market research directory, GreenBook provides the learning and inspiration insights professionals need to succeed. GreenBook offers targeted marketing opportunities for providers of market research services. To learn more about how GreenBook can meet your insights and marketing needs, visit GreenBook Marketing Services online.http://marketing.greenbook.org/

Put simply, Gen2 helps our clients understand change and create solutions to harness it for their advantage. We concentrate our business on what’s happening in insights. Nothing more, nothing less.Gen2 Advisors tackle the issues generating the most change, the most exciting opportunities and the greatest traumas for insights organizations. Through industry analysis, M&A services, innovation scouting, organizational change management, advisory services, and customized consulting engagements, we bring clarity to the issues impacting you and your organization, sound counsel on how to succeed in the future, and by being change agents on your behalf.

Veriglif is the global Verified Data Network that allows all data stakeholders to connect, transact, and thus maximize the value of consumer data assets. It is the world’s first global consumer data ecosystem that helps unlock the full value of consumer data through increased data veracity, velocity, variety, and volume. Built on the IBM Hyperledger private enterprise Blockchain. This data network is driven by creating a single-source Universal ID for individuals based on their digital datagraph to verify identity and allow for the linkage of related data at the individual level from any source, globally.

Savio is the new flexible working platform for the global analytics, research and insight industry. Savio connects buyers and sellers around world through a large, safe and secure marketplace that unites real experts with real opportunities.

Member of the Advisory Board of the MASTER OF SCIENCE IN MARKETING RESEARCH PROGRAM. The Master of Science in Marketing Research Program at MSU has been ranked by College Choice and TFE Times as #1 among Masters programs in Marketing Research in the U.S. The Broad Master of Science in Marketing Research is a specialized program that provides a graduate-level degree for people who want to build or accelerate their careers in marketing research. The program is available in two formats:Full-Time: Two 12-month program options that include an internship period or real-life marketing research projectsOnline: a 20-month program designed for working professionalsLess than a handful of universities in the United States offer graduate degrees in marketing research, and even fewer universities house these programs within a top-ranked, AACSB accredited business school–the Broad MSMR does both. Our program offers students a rare opportunity to:

Advisory Board Member of the Master of Marketing Research program. Our Master of Marketing Research (MMR) program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs.MMR students pass high entrance requirements to be admitted and are then immersed in a rigorous academic program with hands-on use of the same analytics tools and research methods used by marketing research industry to guide business decisions. In addition to the research tools, our program emphasizes business applications and students acquire a solid grounding in marketing strategy.As a result, our MMR graduates are highly sought after by both the marketing research industry and market research departments of major corporations. Our program maintains ties with many partner corporations who, acting as Advisory Board members, guide the program content for standards and relevancy. With almost 600 MMR alumni, the program’s graduates hold many leadership positions in marketing research and consumer insights.

RIWI is a global trend-tracking and prediction technology firm. On a monthly or annual subscription basis, RIWI offers its clients tracking surveys, continuous risk monitoring, predictive analytics and ad effectiveness tests in all countries - without collecting any personally identifiable data. https://riwi.com

ZappiStore is the online research provider that is changing the way that companies are accessing insight. Business is changing, needing to be increasingly responsive to shifts in the market and demanding ever-tighter deadlines, but market research has failed to keep pace. We provide an automated, self-service platform for buying research services – at lightning fast speed, low cost and of highest quality. ZappiStore’s revolutionary system offers true agile insight; no briefs and no proposals mean that you can test early and test often at key instances in the production process. We have partnered with the world’s leading research agencies to offer off-the shelf products targeted at business issues, from new product development, to pack testing, creative testing or social media monitoring.

For over a decade Ramius has built ground-breaking social software, bringing people together to connect, engage and collaborate with intuitive ease and reliability.Whatever you need to do, from gathering business insights that go beyond surveys, innovating and co-developing the next big thing, building brand advocates or empowering employees to work smarter, it can be done using one of Ramius' suite of online community software solutions.Whether you're using one of our professional, white-labelled software solutions, or drawing on more than a decade of services expertise designing and implementing community solutions, like many of the world's leading organizations, you can have confidence in choosing Ramius.

Virtual Incentives is the leading provider of Visa® virtual accounts and Physical Visa® Reward Cards serving the incentives market. They offer a prepaid platform powered by a simple, fast, customizable virtual solution.

AYTM invented DIY Market Research back in 2009 when they created the first survey tool with a built-in respondent panel that enables you to drill-down and launch a survey to your exact target market. When you create a revolutionary and important advance, competition is the ultimate compliment.Today, some of the 800-pound gorillas (and monkeys) have joined them. But when you look at what they offer, you will find that AYTM is better, faster, more reliable and efficient market intelligence partner.

Brunswick Insight provides critical issues research for market-moving decisions. We combine experienced, data-driven counsel with an emphasis on rapid research and analysis. Insight converts research into strategic advice for communications programs and campaigns.

IIeX and GreenBook events are the most innovative, client-driven insights events in the world. IIeX has come to be known as the home of new thinking, new technology, and new research impact. Join our global network of innovative insights pros and be a part of the future of insights.

iQual is the fresh and innovative Arab market research and consultancy boutique applying the most innovative technologies, tools and methodologies in partnership with global companies and institutes with a single minded objective to bring WHAT MATTERS MOST to your business through creative interpretation of organic insights.We have fully operating offices in Egypt and Qatar and full field capabilities across the Middle East.For more information please visit www.iqual.co or better ask@iqual.co

Decooda is a start-up that has built an advanced analytical platform that makes it possible for all marketers to have complete confidence in their marketing investment decisions. Decooda synthesizes vast amounts of market data into actionable insights that enable marketers to justify investment recommendations, accurately forecast outcomes, and make intelligent investment allocation decisions all based on facts.

The Festival of NewMR is a collaborative online event aiming to both define and shape the future of market research.The Festival of NewMR is different from regular conferences in the following ways:1) Most elements are free2) The programme will be shaped by the participants3) Most of the material will be from the participantsThe programme is still being worked on but the key elements at the moment are: * This website as the hub for the Festival * An open poster session * A Twiiter backchannel using #NEWMR * The Main Stage - a mega global conference using webinar technology, with the speakers being a mixture of selected speakers and presenters selected by participants

The Research Industry Trends Monitoring Group is a new global MR organization dedicated to observing the changing landscape of the global MR industry and understanding the implications for all involved. We publish the Research Industry Trends Study, the oldest study in the industry devoted to tracking changing trends in MR, and all members are leaders in specific aspects of MR that lend their experience and insight to charting the course for the industry in the 21st century.

Measure Consumer Perspectives is a "next generation" research firm that combines traditional mystery shopping and brand auditing with advanced mobile and social media tools to provide a comprehensive view of brands and the customer service that defines them.

Google Consumer Surveys is a fast, affordable, and accurate market research tool that helps you make informed business decisions by asking internet users survey questions. Users complete survey questions in order to access high-quality content around the web, and content publishers get paid as their users answer. Google automatically aggregates and analyzes responses through a simple online interface.

Radio NewMR is a weekly 30 minute show featuring thought leaders from across the market research industry.Radio NewMR broadcasts every Tuesday, 3pm London time, 10am New York, with hosts Ray Poynter, Lenny Murphy, Andrew Jeavons and Sue York.It is also the foundation for multiple virtual events such as debates on mobile research, social media data privacy, and gamification.

Face is the co-creation agency. We help brands to stay ahead by doing things with people rather than at them.

pureprofile is a leader in the transformation from simple panel sourcing to deeply integrated social media and data analytics provider.

At MRMW 12 We’ll be covering the intersection of mobile, social media, gamification, and big data as drivers of change in consumer insights and business intelligence. Expanding from our previous events , we’re doing three conferences next year, including taking over what was previously the Globalpark Mobile Research Conference in Europe.Starting with the European Conference in April, Merlien, GreenBook, & our sponsors will be conducting a series of MRMW conferences in each of these global regions: Europe, North America, and Asia Pac. Each will be designed to address the specific needs of each market. All of the events will be tied together by the common theme of MRMW and great team we have in place, but each will be unique in content and context.The conference format will consist of submitted presentations, invited speakers as well as interactive action planning sessions. I’d like to ask you to consider presenting at the conference of your choice: Amsterdam in April, Atlanta in August or Mumbai in December.

LMC Group Consulting is my private consulting practice. The primary focus is on helping firms in the global MR/BI space develop their vision, map out a winning strategy to support that vision across the organization, and implement their integrated plan. Leveraging over 20 years of experience in leading organizations to success through innovation, organizational restructuring, and solid business model engineering I assist companies in navigating the rapidly changing global marketplace and positioning themselves for long-term success on a retained or per-engagement process.

BrandScan 360 is a new online community and suite of market research products. The core concept is a next gen consumer community focused on sharing perception and satisfaction levels of major brands in key verticals on a daily basis. Consumers will rate their experience in real time using their mobile device; and, in conjunction with daily social media monitoring measures, we compare those ratings to specific baseline data to compare real time and ongoing tracking. Results are delivered to clients as a real-time snapshot of brand perception and satisfaction in comparison to their competitors via an advanced online dashboard, all in real time, 365 days a year.   The core syndicated product is a powerful offering in and of itself, but we plan on taking it a step further. Imagine an online community that incorporates aspects of Toluna, Facebook, Yelp, 2nd Life, and GetGlue. A place where individuals go to connect with others based upon their brand/product/interest affinity, and they form sub-communities based upon their selection of their favorite goods and services across every major aspect of their lives. They get to interact with others, invite people to join, have fun, update their status, coordinate activities with others who share their interests, post reviews, give their ratings on brands and products, and participate in most any kind of custom research project imaginable. All the while we are collecting an immense amount of data on their lifestyles, demographics, psychographics, and buying behavior. Most importantly, we give them a forum to evangelize on the brands that earn their loyalty and tell other companies what they need to do to compete more effectively to win them over; we give an unprecedented level of communication between brands and consumers, and reinforce the importance of those relationships.

Kontrol is a start-up based in Iceland that has developed an integrated platform for media measurement, advertising optimization/placement and consumer engagement.

Chairman of the inaugural Technology Driven Market Research conference scheduled for May 2-3 2011, in Chicago. Co-Chair of the 2012 Market Research technology event being held April 30-May 2nd in Las Vegas. Last year the industry was wowed by the first ever Technology Driven Market Research Event.There’s a reason.In the spirit of our industry flagship, The Market Research Event, we proudly present the new and expanded: The Market Research TECHNOLOGY Event, a holistic synthesis of intelligence, insights and implications. This is an event with practical lessons, productive debate and inspirational messages for moving forward and driving innovation in your organization.From market research to business intelligence, the tools available are growing exponentially, the knowledge available is astounding, the game is changing, and therefore, so are we. Join us in this new technological wonderland. The Audience:Market Research, Innovation, Technology, Marketing, Analytics, Consumer Insights, Business Analysis.About IIR As the U.S. subsidiary of the world-renowned Institute for International Research (www.iirusa.com), IIR USA is among the most recognized and trusted providers of trade conferences and expositions; seminars; training events; and specialized business information and networking experiences in America

The MRGA is the premier social network for the global MR profession, providing value-added resources such as Study Bounty, webinars, the Research Industry Trends Report, and industry leading content, blogs, and networking opportunities.

Research Nation provides user-generated reviews for market research reports and market research service providers.

About the conference:The International Forum on Qualitative Consumer Research and Insights (QCRI2011) will be held on the 7 & 8 April 2011 in Malta. This unique and highly interactive event will bring together top academics and industry practitioners to discuss, debate and brainstorm cutting-edge qualitative techniques while converting results into actionable business propositions.Conference format - co-creating the content with publicThe conference format will consist of presentations, invited speeches as well as interactive discussion sessions. In the spirit of co-creation, submitted presentations will be vetted first by the programme committee followed by public voting. Speakers will have the opportunity to improve their proposed topic based on feedbacks and recommendations. As with all our past events, this conference will provide excellent opportunities for participants to network with peers.

* Established firm formally in October 2005 to provide end-to-end market research design, execution, analysis and delivery services, with specialization in the Global B2B sectors. * Built entire operational infrastructure, including staffing, software selection, process and protocol development, partner relationship development, accounting procedures, billing, pricing, and overall management process.* Led SEO and Marketing Communications efforts, including Marketing Plans, website design and implementation, e-marketing tactics, tradeshow management, collateral design and production, advertizing development, and client communications plans.* Performed consulting functions with key clients regarding research design and overall management of all phases of project management including questionnaire design, data tabulations and analysis. Studies include a broad array of qualitative and quantitative methods and analyses, including Copy Testing, Brand Positioning, Concept Testing, Segmentation, Key Drivers Analysis, Price Elasticity, and Choice Modeling. * Established all pricing models, write all proposals, and manage client relationships while directing the Research Operations team to fulfill client projects.* Drove growth in 2007 and 2008 to $3M by establishing and growing client relationships such as:* Accenture * GreenTech Media * AFLAC * Jeppesen * John Deere * Alcatel-Lucent * LIMRA * AMR Research * McKesson * Anna’s Linens * MX Logic * Avaya * NAHB* Citrix * Principal Financial Group * Continental Life * Sabre Holdings * Deloitte Health Solutions * SouthernLINC Wireless * eHarmony * Supply Chain Council * Genworth Financial * The Conference Board * GE Commercial Finance

* Established firm to provide outsourced research direction and leadership targeted at mid-sized firms, and research design and project management on contracted basis for larger companies. * Provide strategic research planning and design services as member of extended team, end-to-end project management and client service for key projects, marketing communications development, and executive presentations. * Perform consulting functions with key clients regarding research design and overall management of all phases of project management including questionnaire design, data tabulations, and analysis. Develop innovative mixed mode methodologies to achieve client quantitative research objectives and selected appropriate Vendor/Partners to ensure operational success for all client engagements.* Client list includes DialTek, Q Research Solutions, Pioneer Marketing Research, Genworth Financial, GE Commercial Finance, Incentive Logic, The Martin Agency, Currentech, and Positive Changes.

* Total Marketing and Operations management responsibility for a leading Full Service market research provider. Implemented and managed the Corporate Business and Marketing Plan, including design oversight and management of all promotional material production, internet based marketing initiatives, corporate communications and target prospect list acquisition.* Developed and maintained relationships with a combined Client/Prospect/Vendor database of over 32,000 contacts. * Performed consulting functions with key clients regarding research design and overall management of all phases of project management including questionnaire design, data tabulations and analysis. Developed innovative mixed mode methodologies to achieve client quantitative research objectives and selected appropriate Vendor/Partners to ensure operational success.* Directly achieved new business and sales at Corporate Accounts & Marketing Research Agencies. Sold current portfolio of products including web based and IVR survey tools to Research Agencies & F-500 accounts. Developed sales plans and strategies on expanding business into new accounts. Drove revenue-generating activities by issuing $13,982,214.00 in new proposals and maintaining a 20% Closure Rate on all proposals

* Managed the startup operations of a 35 seat market research call center, including: site design and construction; technology selection and implementation; hiring and training of all support staff; adoption of industry standard Best Practices, production of Employee Manual and all training programs; and development of all metric tracking procedures. Conducted over 500,000 telephone surveys, 26,000 internet and IVR based surveys, and oversaw the scanning and data analysis of over 2,000,000 paper surveys.* Worked closely with Marketing and Sales by assisting in the development of collateral materials and marketing promotions. Developed new sales channels by turning the call center into a profit center via the launch of the Outsource Solutions product line to provide a full line of market research “cafeteria” services to Vendors and Partners. Developed numerous pricing matrixes after extensive competitive analysis to ensure effective pricing strategies were initiated.* Functioned as a research consultant for key clients regarding research design and all phases of project management including research project design, generation of reports, and presentation of results. Developed innovative mixed mode methodologies to achieve client research objectives and selected appropriate resources needed to ensure operational success of each project.* Directly achieved new business and sales at Corporate Accounts & Marketing Research Agencies. Sold current portfolio of products including CATI, web-based and IVR survey tools to existing and new accounts. Developed sales plans and strategies on expanding business into new accounts.

* Total Operations responsibility for an operational Hub and Call Center serving an SBU generating over $5,000,000.00 in annual revenue and consisting of 8 sales markets throughout the Southeast. Annual call volume was in excess of 6 million.* Supported Market Sales efforts by developing promotional materials and presentations regarding Customer Support and Operational resources available in order to close contracts with key clients. * Effectively managed and developed a staff of 2 Assistant Operations Managers and 120 employees in 10 Customer Service, Technical, and Asset Management departments by analyzing and organizing office operations and procedures such as: accounting; all H.R. administration functions; project management; billing; collections; inventory control; shipping; quality assurance; information systems administration; data storage systems; supplies; reporting; conducting and coordinating training; directing sales support activities; facilitating management and staff meetings; ACD administration; LAN administration; facility maintenance and layout planning; vendor selection; and recommending and supervising corrective action for 4 channels of customer service; Individuals, Corporate Accounts, Resellers, and Agents.* Interfaced with Senior Operations, Sales, and Technology Management daily to plan SBU growth activities, Company development, Operations procedures, Profit and Loss analysis, Budgetary compliance, and Customer retention programs.

* Was initially hired to oversee operations in the Birmingham Test Market and was promoted to manage all Company Owned operations in Tennessee, Indiana and Ohio within 2 months. I reported directly to the Vice President of Operations.* Hired, trained and developed a staff of 8 Managers and over 300 employees. I devised and implemented many procedural and technological innovations that increased productivity by 12% and saved the company an estimated $200,000.00 in operational expenses for fiscal year 1998.* Had total profit and loss responsibility for 7 markets comprised of 38 offices; planned and carried out all 1998 marketing plans, budgets, office site selection and lease negotiations; coordinated all Company Owned plans with local Franchisees and Preferred Alliance partners. * Facilitated interfacing operations with Wal-Mart, America’s Cash Express, and various local businesses to increase market share and Brand recognition.

* One of only 12 out of over 300 professional Managers interviewed and recruited from outside H&R Block to participate in a pilot Training Program to revitalize the Company. As a result, my participation was requested in developing a comprehensive Marketing, Competition, and Brand Diversification strategy. * Responsible for all facets of managing 6 Company -owned offices and 8 Franchise locations: represented the Company by establishing and maintaining offices; hiring, training, and evaluating a staff of 150 associates; total profit and loss as well as budgeting accountability; directed revenue generating activities by implementing Company policies and procedures to increase client volume and company profits; trained Franchise Owners in Company policy and procedure; provided business consultation, marketing support, and management services to Franchisees. * Participated in the testing of new services, Software and Office designs.