With over 15 years of experience as a digital UI/UX designer, I have developed a comprehensive process that prioritizes user needs and delivers exceptional digital experiences across diverse industries. From startups to large corporations, I have honed my skills in creating engaging, intuitive, and visually stunning digital experiences for SaaS products, medical, entertainment, e-learning, and e-commerce industries.My design process involves several key steps:✓ Conducting comprehensive research to gain insights into user needs and behavior✓ Ideating design concepts through wireframes and prototypes✓ Creating high-fidelity visual designs that incorporate feedback and meet client and user requirements✓ Testing designs for usability and quality assurance✓ Collaborating closely with cross-functional teams to ensure that the final product meets the needs of all stakeholders.At every stage of the design process, I maintain a user-centered approach, prioritizing the needs and preferences of the end user. Communication and collaboration are also essential to ensuring that the final product is delivered on time and to the highest possible standard.To support my design process, I use a variety of tools like:✓ Figma for wireframing, design system, visual design, and prototyping,✓ JIRA for project management in an Agile environment with two-week sprints,✓ Slack for effective communication with team members and stakeholders,✓ MIRO or FigJam for brainstorming with digital sticky notes to planning and managing agile workflows,✓ Notion for project briefs where I can think, write, and plan along with my team.
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Senior Ux And Ui DesignerToptalBucharest, Romania -
Product Ui/Ux DesignerBixy Sep 2016 - PresentLawrence, Kansas, UsIn charge with creating UX flows, developing a design system with reusable components, determining user personas, and building the visual design for the web and mobile environments. -
Senior Ux/Ui DesignerToptal Jan 2016 - PresentWork From Anywhere, Remote, OoAs a digital UI/UX designer at TopTal, I'm proud to be part of the top 3% of designers in the industry. I've worked on various projects, including engaging apps with over 50,000 users, e-commerce apps that have increased revenue, and web apps that have increased traffic and accounts. With my expertise in designing complex experiences for both web and mobile environments, I prioritize user needs and preferences to create exceptional digital experiences. -
Full Stack Ux/Ui DesignerAlkaleo Dsgn Jan 2009 - PresentWith over 12 years of experience, I take pride in designing new experiences for my clients that are both strategic and innovative. From medical database platforms to SaaS apps, I've created engaging experiences for web and mobile platforms that have improved usability and increased user satisfaction. Using UX principles, I aim to deliver high-end UI solutions that are both aesthetically pleasing and functional. With a client-centric approach, I collaborate closely with clients to understand their needs and deliver solutions that exceed their expectations.
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Lead Ui/Ux DesignerTinyemail® Jul 2021 - Jan 2024Toronto, Ontario, CaTinyEmail is an email marketing web app leverages AI to provide advanced automation, predictive analytics, and performance tracking for optimized campaigns and engagement.I am responsible for creating a seamless user experience by conducting competitive research, designing low-fidelity wireframes, developing a comprehensive design system, creating visual mockups, collaborating with the development team, conducting multiple rounds of fine-tuning, and providing ongoing support to the entire team. -
Digital Ui/Ux Designer, Multiple TeamsUpwork Mar 2020 - Mar 2023San Francisco, California, UsI am proud to have been a part of multiple teams working in an Agile manner, with 2-week sprints. These teams have allowed me to contribute to different aspects of product development while ensuring timely delivery.✓ Growth Team - In charge of exploring new functionalities, conducting market competition research, and creating wireframes and visual designs.✓ Catalog Team - Responsible for creating a marketplace for talent with useful features for better reach, and conducting UX research.✓ Talent Scout Team - In charge of building a seamless experience for the best talents to match top clients, establishing user flow charts, creating visual mockups, and conducting UX research.✓ Teams Team - Focused on innovating and coming up with a solid UX to set up teams where multiple talents can work together, iterating based on team feedback, and building interactive prototypes for user testing.✓ Messages Team - Responsible for leading the initiative to improve the UX of the Messages app on all platforms, web, and mobile, conducting UX research, and creating interactive prototypes.✓ Enterprise Team - Focused on enhancing product features, improving navigation, and aligning design for consistency. -
Senior Ui/Ux DesignerAtos Oct 2021 - May 202295877 Bezons, FrMain objective was to create an easy-to-use and efficient IT system that provides a good user experience for both border guards and third-country nationals. The system, known as the Entry-Exit-System (EES), will be used across Europe to monitor the entry and exit of third-country nationals as part of the EU's ETIAS visa-waiver system.My responsabilities:✓ Created a seamless user experience for a web application that manages company content/news and gathers data forms.✓ Built the entire experience based on a pre-determined style guide and a reusable components library (Design System in Figma).✓ Conducted research to gain insights into user needs and preferences, which was incorporated into the design.✓ Developed low-fidelity wireframes to visualize the user experience and ensure a solid foundation for the design.✓ Conducted multiple rounds of fine-tuning to optimize the design and ensure that it met the client's requirements.✓ Ensured that the final design was responsive and worked seamlessly on desktop, mobile, and native environments. -
Lead Ui/Ux DesignerSkillhop Jun 2015 - May 2021San Francisco, Ca, UsAs the lead designer, I oversaw the creation and implementation of the visual design (UI) and UX for the web application. Working closely with the branding and UI style guide, I ensured that all design elements aligned with the established visual identity of the company. By prioritizing user needs and behavior, I was able to create an engaging and intuitive user experience that met the needs of the target audience. -
User Experience DesignerBravo Group Jun 2016 - Dec 2018Harrisburg, Pa, UsAs a UX designer on a team, I spearheaded the creation of a comprehensive data-survey web application, leveraging my expertise in UX principles to create a seamless user flow for both web and mobile environments. Additionally, I played a key role in developing the app's branding and UI style guide, ensuring a consistent and visually appealing experience for users. -
Co-Founder & WebdesignerEmailwing Oct 2009 - Jun 2018Bucharest, 6 District, RoAs a co-founder, I played a crucial role in overseeing the visual product design and marketing asset creation for various clients across diverse industries. I utilized a combination of design software and coding tools, including Photoshop and Drupal, to create and test visually stunning and engaging websites. Additionally, I collaborated with clients to develop personalized email marketing strategies that aligned with their unique needs and target audiences. Through my efforts, I was able to help clients achieve their goals and stand out in their respective markets. -
Web DesignerWirestorm Innovations Jul 2012 - Jun 2013My primary responsibility was to create visually stunning and user-friendly websites that meet clients' needs. This involved collaborating with team members, creating wireframes and designs, and utilizing design tools to create responsive and accessible website layouts and graphics.
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Sales ExecutiveHansen - Office Furniture Jan 2009 - Apr 2009 -
Account ExecutiveClass It Outsourcing May 2008 - Dec 2008Bucharest, Roselling IT&C outsourcing services. -
Sales RepresentativeArena Advertising Feb 2008 - May 2008
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Account ExecutiveNovensys Nov 2006 - Nov 2007Bucharest, Romania, RoManage and grow relationships with clients, working towards the goal of increasing sales revenue. This involved identifying potential clients and markets, making sales pitches and presentations, negotiating contracts, and providing exceptional customer service to existing clients. I was working closely with internal teams to ensure that client needs are being met and developing effective sales strategies and marketing campaigns.
Leonard Latescu Skills
Leonard Latescu Education Details
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Universitatea „Spiru Haret” Din BucureștiTourism -
Universitatea „Spiru Haret” Din BucureștiGeography And Tourism
Frequently Asked Questions about Leonard Latescu
What company does Leonard Latescu work for?
Leonard Latescu works for Toptal
What is Leonard Latescu's role at the current company?
Leonard Latescu's current role is Senior UX and UI Designer.
What schools did Leonard Latescu attend?
Leonard Latescu attended Universitatea „spiru Haret” Din București, Universitatea „spiru Haret” Din București.
What skills is Leonard Latescu known for?
Leonard Latescu has skills like Html, Photoshop, Web Design, Online Marketing, Online Advertising, Jquery, Uix, User Interface Design, User Experience, User Experience Design, Ios Design, Css.
Who are Leonard Latescu's colleagues?
Leonard Latescu's colleagues are Winni Rhodes, Kar Hov, Silvan Geser, Anna Kovalchuk, Alzaid Khan, Dwight Dale Cummings, Tilemachos Tampakas.
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