Leonard Latescu

Leonard Latescu Email and Phone Number

Senior UX and UI Designer @ Toptal
Bucharest, Romania
Leonard Latescu's Location
Bucharest, Bucharest, Romania, Romania
About Leonard Latescu

With over 15 years of experience as a digital UI/UX designer, I have developed a comprehensive process that prioritizes user needs and delivers exceptional digital experiences across diverse industries. From startups to large corporations, I have honed my skills in creating engaging, intuitive, and visually stunning digital experiences for SaaS products, medical, entertainment, e-learning, and e-commerce industries.My design process involves several key steps:✓ Conducting comprehensive research to gain insights into user needs and behavior✓ Ideating design concepts through wireframes and prototypes✓ Creating high-fidelity visual designs that incorporate feedback and meet client and user requirements✓ Testing designs for usability and quality assurance✓ Collaborating closely with cross-functional teams to ensure that the final product meets the needs of all stakeholders.At every stage of the design process, I maintain a user-centered approach, prioritizing the needs and preferences of the end user. Communication and collaboration are also essential to ensuring that the final product is delivered on time and to the highest possible standard.To support my design process, I use a variety of tools like:✓ Figma for wireframing, design system, visual design, and prototyping,✓ JIRA for project management in an Agile environment with two-week sprints,✓ Slack for effective communication with team members and stakeholders,✓ MIRO or FigJam for brainstorming with digital sticky notes to planning and managing agile workflows,✓ Notion for project briefs where I can think, write, and plan along with my team.

Leonard Latescu's Current Company Details
Toptal

Toptal

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Senior UX and UI Designer
Bucharest, Romania
Website:
toptal.com
Employees:
5903
Leonard Latescu Work Experience Details
  • Toptal
    Senior Ux And Ui Designer
    Toptal
    Bucharest, Romania
  • Bixy
    Product Ui/Ux Designer
    Bixy Sep 2016 - Present
    Lawrence, Kansas, Us
    In charge with creating UX flows, developing a design system with reusable components, determining user personas, and building the visual design for the web and mobile environments.
  • Toptal
    Senior Ux/Ui Designer
    Toptal Jan 2016 - Present
    Work From Anywhere, Remote, Oo
    As a digital UI/UX designer at TopTal, I'm proud to be part of the top 3% of designers in the industry. I've worked on various projects, including engaging apps with over 50,000 users, e-commerce apps that have increased revenue, and web apps that have increased traffic and accounts. With my expertise in designing complex experiences for both web and mobile environments, I prioritize user needs and preferences to create exceptional digital experiences.
  • Alkaleo Dsgn
    Full Stack Ux/Ui Designer
    Alkaleo Dsgn Jan 2009 - Present
    With over 12 years of experience, I take pride in designing new experiences for my clients that are both strategic and innovative. From medical database platforms to SaaS apps, I've created engaging experiences for web and mobile platforms that have improved usability and increased user satisfaction. Using UX principles, I aim to deliver high-end UI solutions that are both aesthetically pleasing and functional. With a client-centric approach, I collaborate closely with clients to understand their needs and deliver solutions that exceed their expectations.
  • Tinyemail®
    Lead Ui/Ux Designer
    Tinyemail® Jul 2021 - Jan 2024
    Toronto, Ontario, Ca
    TinyEmail is an email marketing web app leverages AI to provide advanced automation, predictive analytics, and performance tracking for optimized campaigns and engagement.I am responsible for creating a seamless user experience by conducting competitive research, designing low-fidelity wireframes, developing a comprehensive design system, creating visual mockups, collaborating with the development team, conducting multiple rounds of fine-tuning, and providing ongoing support to the entire team.
  • Upwork
    Digital Ui/Ux Designer, Multiple Teams
    Upwork Mar 2020 - Mar 2023
    San Francisco, California, Us
    I am proud to have been a part of multiple teams working in an Agile manner, with 2-week sprints. These teams have allowed me to contribute to different aspects of product development while ensuring timely delivery.✓ Growth Team - In charge of exploring new functionalities, conducting market competition research, and creating wireframes and visual designs.✓ Catalog Team - Responsible for creating a marketplace for talent with useful features for better reach, and conducting UX research.✓ Talent Scout Team - In charge of building a seamless experience for the best talents to match top clients, establishing user flow charts, creating visual mockups, and conducting UX research.✓ Teams Team - Focused on innovating and coming up with a solid UX to set up teams where multiple talents can work together, iterating based on team feedback, and building interactive prototypes for user testing.✓ Messages Team - Responsible for leading the initiative to improve the UX of the Messages app on all platforms, web, and mobile, conducting UX research, and creating interactive prototypes.✓ Enterprise Team - Focused on enhancing product features, improving navigation, and aligning design for consistency.
  • Atos
    Senior Ui/Ux Designer
    Atos Oct 2021 - May 2022
    95877 Bezons, Fr
    Main objective was to create an easy-to-use and efficient IT system that provides a good user experience for both border guards and third-country nationals. The system, known as the Entry-Exit-System (EES), will be used across Europe to monitor the entry and exit of third-country nationals as part of the EU's ETIAS visa-waiver system.My responsabilities:✓ Created a seamless user experience for a web application that manages company content/news and gathers data forms.✓ Built the entire experience based on a pre-determined style guide and a reusable components library (Design System in Figma).✓ Conducted research to gain insights into user needs and preferences, which was incorporated into the design.✓ Developed low-fidelity wireframes to visualize the user experience and ensure a solid foundation for the design.✓ Conducted multiple rounds of fine-tuning to optimize the design and ensure that it met the client's requirements.✓ Ensured that the final design was responsive and worked seamlessly on desktop, mobile, and native environments.
  • Skillhop
    Lead Ui/Ux Designer
    Skillhop Jun 2015 - May 2021
    San Francisco, Ca, Us
    As the lead designer, I oversaw the creation and implementation of the visual design (UI) and UX for the web application. Working closely with the branding and UI style guide, I ensured that all design elements aligned with the established visual identity of the company. By prioritizing user needs and behavior, I was able to create an engaging and intuitive user experience that met the needs of the target audience.
  • Bravo Group
    User Experience Designer
    Bravo Group Jun 2016 - Dec 2018
    Harrisburg, Pa, Us
    As a UX designer on a team, I spearheaded the creation of a comprehensive data-survey web application, leveraging my expertise in UX principles to create a seamless user flow for both web and mobile environments. Additionally, I played a key role in developing the app's branding and UI style guide, ensuring a consistent and visually appealing experience for users.
  • Emailwing
    Co-Founder & Webdesigner
    Emailwing Oct 2009 - Jun 2018
    Bucharest, 6 District, Ro
    As a co-founder, I played a crucial role in overseeing the visual product design and marketing asset creation for various clients across diverse industries. I utilized a combination of design software and coding tools, including Photoshop and Drupal, to create and test visually stunning and engaging websites. Additionally, I collaborated with clients to develop personalized email marketing strategies that aligned with their unique needs and target audiences. Through my efforts, I was able to help clients achieve their goals and stand out in their respective markets.
  • Wirestorm Innovations
    Web Designer
    Wirestorm Innovations Jul 2012 - Jun 2013
    My primary responsibility was to create visually stunning and user-friendly websites that meet clients' needs. This involved collaborating with team members, creating wireframes and designs, and utilizing design tools to create responsive and accessible website layouts and graphics.
  • Hansen - Office Furniture
    Sales Executive
    Hansen - Office Furniture Jan 2009 - Apr 2009
  • Class It Outsourcing
    Account Executive
    Class It Outsourcing May 2008 - Dec 2008
    Bucharest, Ro
    selling IT&C outsourcing services.
  • Arena Advertising
    Sales Representative
    Arena Advertising Feb 2008 - May 2008
  • Novensys
    Account Executive
    Novensys Nov 2006 - Nov 2007
    Bucharest, Romania, Ro
    Manage and grow relationships with clients, working towards the goal of increasing sales revenue. This involved identifying potential clients and markets, making sales pitches and presentations, negotiating contracts, and providing exceptional customer service to existing clients. I was working closely with internal teams to ensure that client needs are being met and developing effective sales strategies and marketing campaigns.

Leonard Latescu Skills

Html Photoshop Web Design Online Marketing Online Advertising Jquery Uix User Interface Design User Experience User Experience Design Ios Design Css Illustrator E Commerce Web Development Marketing Strategy Seo Social Media Marketing Google Analytics Wordpress Email Marketing

Leonard Latescu Education Details

  • Universitatea „Spiru Haret” Din București
    Universitatea „Spiru Haret” Din București
    Tourism
  • Universitatea „Spiru Haret” Din București
    Universitatea „Spiru Haret” Din București
    Geography And Tourism

Frequently Asked Questions about Leonard Latescu

What company does Leonard Latescu work for?

Leonard Latescu works for Toptal

What is Leonard Latescu's role at the current company?

Leonard Latescu's current role is Senior UX and UI Designer.

What schools did Leonard Latescu attend?

Leonard Latescu attended Universitatea „spiru Haret” Din București, Universitatea „spiru Haret” Din București.

What skills is Leonard Latescu known for?

Leonard Latescu has skills like Html, Photoshop, Web Design, Online Marketing, Online Advertising, Jquery, Uix, User Interface Design, User Experience, User Experience Design, Ios Design, Css.

Who are Leonard Latescu's colleagues?

Leonard Latescu's colleagues are Winni Rhodes, Kar Hov, Silvan Geser, Anna Kovalchuk, Alzaid Khan, Dwight Dale Cummings, Tilemachos Tampakas.

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