As part of the Mastercard Advisors organization, I’m responsible for delivering on key projects formajor financial institutions to enhance business performance with a focus on customer acquisition,engagement and retention.Examples of projects include design and execution of: - Digital marketing campaign for the launch of a new digital bank- Engagement program through exclusive events for retail bank affluent customers- Outdoor marketing campaign for the launch of a new youth bank account- KPIs analysis and optimization for a payment card campaignThese experiences allowed me to develop both hard skills like retail banking, digital marketing,data analysis, event organization, multitasking project management, and soft skills like customer relationship building, customer and third-party supplier stakeholder management and public speaking.

Managed the renewal and cross-selling process of contracts in relation to two main products:- Accurate: data reconciliation platform- FCRM: platform capable of recognising money fraud and money launderingSupported minors customers in solving product-related issues.Collaborated with different internal teams to customise tools and products in order to meet customer requirements.Reorganized account contracts platform to streamline the recall process.Redesigned the training strategy to improve the on-boarding process in the team.

Analysed potential partners companies as benchmark support for the contact tracing and sales activity.Created a database summarising for each European football team the most relevant KPIs (social network followers, number and type of sponsors, value of sponsorship contracts) to better position SSC Napoli across competitors.Supported on graphic and content development for digital platforms.