Leonardo G. Buzzini

Leonardo G. Buzzini Email and Phone Number

Value Creation | Corporate Strategy | Business Transformation | Marketing | Finance @ Vallourec South America
belo horizonte, minas gerais, brazil
Leonardo G. Buzzini's Location
Belo Horizonte, Minas Gerais, Brazil, Brazil
Leonardo G. Buzzini's Contact Details

Leonardo G. Buzzini work email

Leonardo G. Buzzini personal email

About Leonardo G. Buzzini

Corporate & Marketing Strategy | Business Intelligence | Portfolio Management | Pricing | Branding | Omnichannel | Customer Experience | Data Analytics | Project ManagementHighly experienced in leadership positions and consulting services with history of developing and implementing a broad spectrum of strategic & marketing initiatives in global and local companies, both in B2B and B2C markets. Combining strong economic and financial know-how, taking a holistic and analytical view to generating value for companies and stakeholders.Solid results achieved through corporate strategic plans, brand repositioning (360-view), channel strategies, redesign and streamlining of product portfolio, media investment plan, trade marketing and market intelligence.Build-up and development of multidisciplinary teams, highly skilled to establish long-lasting relationships in all company levels and deliver strong results in diverse high-performance environments.

Leonardo G. Buzzini's Current Company Details
Vallourec South America

Vallourec South America

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Value Creation | Corporate Strategy | Business Transformation | Marketing | Finance
belo horizonte, minas gerais, brazil
Employees:
42
Leonardo G. Buzzini Work Experience Details
  • Vallourec South America
    Head Of Marketing And New Business - South America
    Vallourec South America Feb 2023 - Present
    Belo Horizonte, Minas Gerais, Brazil
  • Karsten S.A.
    Head Of Corporate Strategy & Marketing
    Karsten S.A. Mar 2020 - Oct 2022
    Blumenau, Santa Catarina
    - Active member of the board of directors, in charge of corporate strategy, brand management, product portfolio and trade marketing. Oversaw professional efforts of 30 staff.- Developed and implemented 5-year strategic plan, defining main growth drivers for value generation. Achieved growth of 75% in revenue and 95% in EBITDA in 3 years.- Repositioning and construction of new brand identities for Trussardi (high-end) and Karsten (middle-end) 360-view, redefining target markets… Show more - Active member of the board of directors, in charge of corporate strategy, brand management, product portfolio and trade marketing. Oversaw professional efforts of 30 staff.- Developed and implemented 5-year strategic plan, defining main growth drivers for value generation. Achieved growth of 75% in revenue and 95% in EBITDA in 3 years.- Repositioning and construction of new brand identities for Trussardi (high-end) and Karsten (middle-end) 360-view, redefining target markets, prioritizing sales channels, reformulating product portfolio and executing new pricing strategy. Relevant gain of market share; highlighting the 4-fold increase in revenue of Trussardi brand in 3 years- Review of corporate strategic plan to accelerate B2C growth, prioritizing the E-commerce channel. Restructuring of brands's marketing teams and new media investment plan, focusing on digital sales funnel, delivering 80% growth in E-commerce revenues within 1 year- Developed brick-and-mortar strategic plan, analyzing macro environment and consumption trends, opportunities in the value chain, developing the omnichannel concept, defining strategic geographies, carrying out economic and financial analysis and establishing the main performance indicators to validate future waves of expansion- Training team and implementing market intelligence processes, steering definition and execution of commercial strategies Show less
  • Symnetics
    Associate Consultant
    Symnetics Jul 2014 - Mar 2020
    - Conducting strategic consulting projects with board and C-level of several companies, building long-term vision, corporate business plans and implementing comprehensive management systems- Working in distinct industries/sectors: consumer goods, chemicals, services, food, agribusiness, health and government - Development of thorough strategic plans and deployment comprising of market, economic and financial in-depth analysis, growth opportunities, scenarios mapping, risk assessment… Show more - Conducting strategic consulting projects with board and C-level of several companies, building long-term vision, corporate business plans and implementing comprehensive management systems- Working in distinct industries/sectors: consumer goods, chemicals, services, food, agribusiness, health and government - Development of thorough strategic plans and deployment comprising of market, economic and financial in-depth analysis, growth opportunities, scenarios mapping, risk assessment, organizational restructuring and go-to-market Show less
  • Lanxess
    Global Product Manager
    Lanxess Sep 2013 - Jun 2014
    Business Unit - Leather Chemicals- Managing global portfolio undertaking production planning, pricing, profitability tracking and sourcing- Optimization of production plants and sourcing from different global sites
  • Lanxess
    Market Intelligence And Project Manager - Leather Chemicals
    Lanxess Mar 2011 - Jun 2014
    - Key member of global team having conceived and implemented methodologies and new business metrics to support unit’s strategic decision making- Project leader for business repositioning in Brazil based on long-term market scenario and financial analysis resulting in new organizational structure- Conducting analysis and playing influential role in decision making for the restructuring of company and business operations in Argentina. Working on plant shut-down, resizing of organizational… Show more - Key member of global team having conceived and implemented methodologies and new business metrics to support unit’s strategic decision making- Project leader for business repositioning in Brazil based on long-term market scenario and financial analysis resulting in new organizational structure- Conducting analysis and playing influential role in decision making for the restructuring of company and business operations in Argentina. Working on plant shut-down, resizing of organizational structure and merger of legal entities- Coordination of roll-out plans in Americas based on new business vision and strategic goals Show less
  • Basf
    Marketing Coordinator
    Basf Dec 2006 - Feb 2011
    Business Unit - Leather Chemicals- Played successful leading role on the leather business restructuring process for divestiture, contributing directly to the business turnaround. Overseeing and running activities related to production closure/shifting, customer and product portfolio streamlining, implementation of new distribution model and redesign of organizational structure- Delivered significant profitability growth through effective product portfolio management and pricing… Show more Business Unit - Leather Chemicals- Played successful leading role on the leather business restructuring process for divestiture, contributing directly to the business turnaround. Overseeing and running activities related to production closure/shifting, customer and product portfolio streamlining, implementation of new distribution model and redesign of organizational structure- Delivered significant profitability growth through effective product portfolio management and pricing policy, improving consolidated contribution margin by 9 p.p. in the region - Holding commercial responsibility for customers and distributors from 7 countries in South America. Overseeing of global supply contract for key-customer of leather business in Brazil, building solid partnership and reaching 30% revenue growth in 2 years- Implementation of new business model resulting in sales increase and customer loyalty- Management of marketing team Show less
  • Basf
    Marketing Coordinator
    Basf Dec 2002 - Dec 2006
    Business Unit - Pigments and Resins- Strategic realignment study implementing new technical and commercial structures in South American countries - Development of annual business plans, budgeting and support on commercial strategies- Management of marketing team
  • Basf
    Marketing Consultant
    Basf Mar 1999 - Dec 2002
    - Developed several strategic and restructuring plans for business and functional units as part of in-house consulting services team, reaching high scores on satisfaction evaluation from internal clients- Ranked as one of top instructors of corporate marketing training programs in Brazil and South America
  • Basf
    Trainee
    Basf Mar 1999 - Aug 2000

Leonardo G. Buzzini Skills

Business Planning Business Strategy Marketing Management Strategic Planning Marketing Strategy Product Management Negotiation Desenvolvimento De Produtos Planejamento Empresarial Sap Business Intelligence Market Intelligence Marketing Management Strategy Product Development Project Management Management Consulting Competitive Intelligence Competitive Analysis Budget Monitoring Market Pricing Strategic Consulting Dealer Management Profitability Tracking Employee Training Balanced Scorecard

Leonardo G. Buzzini Education Details

Frequently Asked Questions about Leonardo G. Buzzini

What company does Leonardo G. Buzzini work for?

Leonardo G. Buzzini works for Vallourec South America

What is Leonardo G. Buzzini's role at the current company?

Leonardo G. Buzzini's current role is Value Creation | Corporate Strategy | Business Transformation | Marketing | Finance.

What is Leonardo G. Buzzini's email address?

Leonardo G. Buzzini's email address is le****@****ail.com

What schools did Leonardo G. Buzzini attend?

Leonardo G. Buzzini attended Insper, Ucla Anderson School Of Management, Fundação Getulio Vargas.

What are some of Leonardo G. Buzzini's interests?

Leonardo G. Buzzini has interest in Education.

What skills is Leonardo G. Buzzini known for?

Leonardo G. Buzzini has skills like Business Planning, Business Strategy, Marketing Management, Strategic Planning, Marketing Strategy, Product Management, Negotiation, Desenvolvimento De Produtos, Planejamento Empresarial, Sap, Business Intelligence, Market Intelligence.

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