Leonardo G. Buzzini Email & Phone Number

Belo Horizonte, Minas Gerais, Brazil

Blumenau, Santa Catarina

- Active member of the board of directors, in charge of corporate strategy, brand management, product portfolio and trade marketing. Oversaw professional efforts of 30 staff.- Developed and implemented 5-year strategic plan, defining main growth drivers for value generation. Achieved growth of 75% in revenue and 95% in EBITDA in 3 years.- Repositioning and construction of new brand identities for Trussardi (high-end) and Karsten (middle-end) 360-view, redefining target markets… Show more - Active member of the board of directors, in charge of corporate strategy, brand management, product portfolio and trade marketing. Oversaw professional efforts of 30 staff.- Developed and implemented 5-year strategic plan, defining main growth drivers for value generation. Achieved growth of 75% in revenue and 95% in EBITDA in 3 years.- Repositioning and construction of new brand identities for Trussardi (high-end) and Karsten (middle-end) 360-view, redefining target markets, prioritizing sales channels, reformulating product portfolio and executing new pricing strategy. Relevant gain of market share; highlighting the 4-fold increase in revenue of Trussardi brand in 3 years- Review of corporate strategic plan to accelerate B2C growth, prioritizing the E-commerce channel. Restructuring of brands's marketing teams and new media investment plan, focusing on digital sales funnel, delivering 80% growth in E-commerce revenues within 1 year- Developed brick-and-mortar strategic plan, analyzing macro environment and consumption trends, opportunities in the value chain, developing the omnichannel concept, defining strategic geographies, carrying out economic and financial analysis and establishing the main performance indicators to validate future waves of expansion- Training team and implementing market intelligence processes, steering definition and execution of commercial strategies Show less

- Conducting strategic consulting projects with board and C-level of several companies, building long-term vision, corporate business plans and implementing comprehensive management systems- Working in distinct industries/sectors: consumer goods, chemicals, services, food, agribusiness, health and government - Development of thorough strategic plans and deployment comprising of market, economic and financial in-depth analysis, growth opportunities, scenarios mapping, risk assessment… Show more - Conducting strategic consulting projects with board and C-level of several companies, building long-term vision, corporate business plans and implementing comprehensive management systems- Working in distinct industries/sectors: consumer goods, chemicals, services, food, agribusiness, health and government - Development of thorough strategic plans and deployment comprising of market, economic and financial in-depth analysis, growth opportunities, scenarios mapping, risk assessment, organizational restructuring and go-to-market Show less

Business Unit - Leather Chemicals- Managing global portfolio undertaking production planning, pricing, profitability tracking and sourcing- Optimization of production plants and sourcing from different global sites

- Key member of global team having conceived and implemented methodologies and new business metrics to support unit’s strategic decision making- Project leader for business repositioning in Brazil based on long-term market scenario and financial analysis resulting in new organizational structure- Conducting analysis and playing influential role in decision making for the restructuring of company and business operations in Argentina. Working on plant shut-down, resizing of organizational… Show more - Key member of global team having conceived and implemented methodologies and new business metrics to support unit’s strategic decision making- Project leader for business repositioning in Brazil based on long-term market scenario and financial analysis resulting in new organizational structure- Conducting analysis and playing influential role in decision making for the restructuring of company and business operations in Argentina. Working on plant shut-down, resizing of organizational structure and merger of legal entities- Coordination of roll-out plans in Americas based on new business vision and strategic goals Show less

Business Unit - Leather Chemicals- Played successful leading role on the leather business restructuring process for divestiture, contributing directly to the business turnaround. Overseeing and running activities related to production closure/shifting, customer and product portfolio streamlining, implementation of new distribution model and redesign of organizational structure- Delivered significant profitability growth through effective product portfolio management and pricing… Show more Business Unit - Leather Chemicals- Played successful leading role on the leather business restructuring process for divestiture, contributing directly to the business turnaround. Overseeing and running activities related to production closure/shifting, customer and product portfolio streamlining, implementation of new distribution model and redesign of organizational structure- Delivered significant profitability growth through effective product portfolio management and pricing policy, improving consolidated contribution margin by 9 p.p. in the region - Holding commercial responsibility for customers and distributors from 7 countries in South America. Overseeing of global supply contract for key-customer of leather business in Brazil, building solid partnership and reaching 30% revenue growth in 2 years- Implementation of new business model resulting in sales increase and customer loyalty- Management of marketing team Show less

Business Unit - Pigments and Resins- Strategic realignment study implementing new technical and commercial structures in South American countries - Development of annual business plans, budgeting and support on commercial strategies- Management of marketing team

- Developed several strategic and restructuring plans for business and functional units as part of in-house consulting services team, reaching high scores on satisfaction evaluation from internal clients- Ranked as one of top instructors of corporate marketing training programs in Brazil and South America

Master Of Business Administration (M.B.A.), Finance, General

Mba Extension

Bachelor’S Degree, Business Administration And Management, General