High-performing Product and Marketing Manager with a passion for technology, digital strategies and solving problems with data and criativity. 10+ years of experience impacting positive organizational outcomes through deep analytical planning and thinking, precise execution with constant follow-up, and continuous learning.Confident in my ability to collaborate with cross-functional teams to solve complex and high-stakes problems, committed to continuous improvement and contributing to team success.- Consolidated experience in Mkt/Digital and Product, with focus on innovation projects, product launches, brand positioning, distribution strategies, pricing, market intelligence and competitive analysis;- Preparation of business plans, budgets and P&Ls management, recommendation of regional expansion and entry into new categories, presentations to stakeholders;- Participation in product development, homologation and launching processes;- Implementation of Marketing strategies and definition of KPI's focused on increasing profitability and market share, adding value and relevance to the brands, maximizing the consumer experience;- Leadership in strategic projects with interface with different areas: Commercial, Financial, R&D, Supply Chain, Regulatory Affairs, Legal, Quality and Human Resources;- Relationship with key suppliers, advertising agencies, digital and PR, press office;- Coordination of market research, CRM, trade marketing, digital marketing and social media;- International experience in global meetings and product launches in Latin America, USA and Japan;- Management of cross-functional teams, with excellent results in performance improvement and profitability;- Knowledge: Google Analytics, Google ADS, Facebook ADS, SQL, Power BI, Adobe Package (Illustrator, Photoshop, Premiere), Excel, Power Point, Keynote, Python, Totvs, SAP.
