Leonardo Castro B. Email & Phone Number

San Diego, California, United States

San Diego, California, United States

San Diego, California, United States

Greater San Diego Area

• Brand development, continuity, and maintenance. Developed brand strategy; matured print and digital outlets (publication, website, blog, app, and video).• Largely responsible for advancing and executing marketing collateral for B2B and B2C clients.• Support internal teams within EBSCO Research; aid sister company (Hallmark Data Systems) in their marketing efforts.• Re-designed the Best Pick Reports publication. Instrumental in product development, evolution, and automation. Managed and oversaw production of over 6 million copies distributed to major metropolitan areas around the country.

• Part of the field marketing team responsible for product education, giveaways, special promotional events, and sampling.• Created ZICO branded specialty items such as posters, product displays, and interactive event games. These were made for field marketing events intended to promote brand awareness, educate the consumer about the product, and widen product demographic. Items were deployed in supermarkets and sponsored events like local races and festivals.

• Create and deploy promotional graphics of Cartoon Network shows and properties. Made sure graphics were on brand and consistent with the direction of the network.• Participate and contribute with the digital team in ideation and development of CN.com creative.