Leonardo Guzman

Leonardo Guzman Email and Phone Number

Associate Director, Digital Investment @ PHD | Media Buying & Planning @ PHD
Leonardo Guzman's Location
United States, United States
Leonardo Guzman's Contact Details

Leonardo Guzman work email

Leonardo Guzman personal email

n/a
About Leonardo Guzman

With over five years of professional experience in digital investment, including my current role at PHD, I’ve had the pleasure of building strong client relationships while honing my expertise in strategic campaign optimization. At PHD, our team excels at maximizing campaign efficiencies and identifying growth opportunities. My role involves not just performance analysis and media recommendations, but also understanding and communicating our clients' unique needs to deliver tailored, data-driven results. I've successfully negotiated savings of hundreds of thousands of dollars with vendors, ensuring a win-win scenario for all parties involved. My mission is to ensure meticulous tracking and reporting for robust digital strategies, always keeping our clients’ objectives at the heart of what we do. By staying on top of digital trends through reading articles and listening to podcasts, I bring a blend of analytical acumen and creative thinking to the evolving landscape of digital media, dedicated to contributing to the collective success of our team and clients at PHD.

Leonardo Guzman's Current Company Details
PHD

Phd

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Associate Director, Digital Investment @ PHD | Media Buying & Planning
Leonardo Guzman Work Experience Details
  • Phd
    Associate Director, Digital Investment
    Phd Jul 2023 - Present
    Bankside, London, Gb
  • Phd
    Supervisor, Digital Investment
    Phd May 2021 - Jun 2023
    Bankside, London, Gb
  • Mediacom
    Senior Associate - Digital Investment
    Mediacom Apr 2019 - May 2021
    London, Gb
    ● Analyze performance reports to create optimizations and maximize efficiencies for current and future campaigns● Strategically develop decks to present media recommendations with supporting data ● Ensure correct tagging of placements for tracking and reporting purposes● Update the client on campaign and deliverable statuses in weekly meetings● Manage client budgets, billing, and reconciliation process● Use competitive reporting tools to identify opportunities for growth and development
  • Iprospect
    Associate, Display
    Iprospect Jun 2018 - Mar 2019
    London, Gb
    • Build client, partner, and vendor relationships by acting as a liaison to ensure expectations are met• Work closely with partners to ensure full delivery, high viewability, brand safety, and low ad fraud• Generate actionable insights based off of campaign performance on a weekly, monthly, and quarterly cadence to share with clients• Create RFP proposals based off of media plans• Manage client budgets, billing, and invoices via Prisma and Lumina• Create asset intake forms, traffic sheets, and creative matrices• Troubleshoot with the Analytics team to ensure third-party data is accurate for billing and reporting• Work with Ad Operations to ensure creatives and placements meet proper taxonomy and correct tags for tracking
  • Coop
    Digital Marketing Apprentice
    Coop Feb 2018 - Jun 2018
    • Report and organize data in a presentable manner on Excel using charts, graphs, vlookup, and pivot tables• Perform SEO audits to improve site quality score and user experience• Use Keyword planner to improve SE0 and SEMGoogle AdWords Certification (Search, Display, Shopping, and Mobile), Google Analytics Certification, and Bing Ads Accreditation
  • Digiulio Group Real Estate
    Licensed Real Estate Salesperson
    Digiulio Group Real Estate Oct 2017 - Jun 2018
    New York, New York, Us
    • Utilize social media marketing and advertising for lead generation • Negotiate hundreds of dollars in commission and fees with my broker, landlords, and tenants • Constantly stay up to date with market trends and available apartments• Maintain a lead follow up pipeline using excel, time management, and organizational skills
  • Gnc
    Assistant Store Manager/ Store Manager
    Gnc Mar 2016 - Apr 2017
    Pittsburgh, Pa, Us
    • Increased the sales profit in our store by 7% in end-of-the-year profits, 5% over the company goal, by providing customers with exceptional service• Assisted customers with product-related questions regarding nutritional value, store policies, and refunds and exchanges• Contacted third party brands to visit our stores and encourage community engagement and boost sales• Managed inventory levels; keep store manager up-to-date and notified management of potential problems• Helped our store become a top 5 selling store in our region. Became a top 25 Sales Associate in our region
  • Digiquation
    Lead Digital Marketing Intern
    Digiquation Feb 2016 - Sep 2016
    • Used a $10,000 budget to help Midwood High School exceed their ticket sales goals by 60%, by creating campaigns and optimizing their SEO and SEM• Curated blogs and content marketing campaigns to encourage audience engagement to drive up conversions• Created Facebook ad campaigns to A/B test ad copies, images, audience targeting, and manual bids• Used Google Adwords and SEMrush to develop content using high quality and low traffic keywords
  • Score Nyc | Counselors To America'S Small Business
    Lead Digital Marketing Intern
    Score Nyc | Counselors To America'S Small Business Aug 2015 - Jan 2016
    New York, Ny, Us
    • Developed skills in keyword research, social media content creation, social media analytics, SEM and SEO to help small business owners optimize their digital marketing efforts• Collected data from our reports and used excel to present it to the Board of Directors• Established event tracking to make sure the organization met KPI’s for each quarter• Worked with other interns to create a new market campaign that could be utilized 10-12 hours a week to constantly increase web traffic on www.newyorkcity.score.org.
  • Univeral Survey Center
    Surveyor
    Univeral Survey Center Jun 2014 - Sep 2014
    • Made 300+ cold calls per day.• Consistently met daily quotas. • Learned to build rapport with prospects to keep them on the phone and convert.

Leonardo Guzman Skills

Microsoft Excel Social Media Microsoft Office Leadership Public Speaking Strategic Planning Management Microsoft Word Powerpoint Project Management Research Sales Customer Service Google Adwords Google Analytics Bing Ads

Leonardo Guzman Education Details

  • The City College Of New York
    The City College Of New York
    Music

Frequently Asked Questions about Leonardo Guzman

What company does Leonardo Guzman work for?

Leonardo Guzman works for Phd

What is Leonardo Guzman's role at the current company?

Leonardo Guzman's current role is Associate Director, Digital Investment @ PHD | Media Buying & Planning.

What is Leonardo Guzman's email address?

Leonardo Guzman's email address is le****@****dia.com

What schools did Leonardo Guzman attend?

Leonardo Guzman attended The City College Of New York.

What skills is Leonardo Guzman known for?

Leonardo Guzman has skills like Microsoft Excel, Social Media, Microsoft Office, Leadership, Public Speaking, Strategic Planning, Management, Microsoft Word, Powerpoint, Project Management, Research, Sales.

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