Revenue Management leader within the Cardinal Health Medical Segment, providing medical devices & products, and distribution services across the care continuum including 90% of US hospitals, 80+ portfolios, 30,000+ employees.• Lead category pricing strategies, delivering sustainable and profitable growth across diverse markets• Design and implement channel pricing strategies that maximize distributor partner performance and growth• Oversee dynamic pricing initiatives to mitigate inflation, aligning cost fluctuations with market willingness to pay• Spearhead compliance programs to reduce margin leakage, ensuring pricing integrity and financial optimization

• Lead the strategic roadmap for revenue growth analytics and process redesign, focusing on pricing strategy, promotion optimization, trade investment, and portfolio efficiency• Champion a data-driven cultural transformation across commercial teams and business units, embedding insights into decision-making processes• Deliver deep analysis of the tools industry, covering consumer behavior, competitive landscape, and customer dynamics• Shape pricing architecture and steer strategic initiatives in pricing and promotion optimization, driving profitability and market advantage

• Developed a comprehensive multi-channel, product, and pricing strategy that accelerated revenue and volume growth• Pioneered a new revenue stream by capitalizing on demand surge fluctuations triggered by market devaluation• Uncovered margin and revenue leakage from outdated commercial practices, driving corrective actions• Collaborated with regional teams to define and implement commercial guidelines, fueling consistent revenue growth across markets

• Created targeted market initiatives that boosted market share across both leisure and business travel segments.• Identified and capitalized on new business opportunities with next-generation travel apps, driving innovation and growth.• Led strategic planning efforts to ensure regional strategies were aligned with overarching corporate goals.• Formulated commercial product and pricing responses to counter competitor strategies, maintaining market competitiveness.

• Managed commercial relationship between airline group and the and Oneworld and Star alliances• Innovated digital ancillary revenue product portfolio to diversify group’s revenue streams• Oversaw electronic distribution cost, analysis, and reporting functions for the airline group

Developed revenue growth strategy for the Jetstar group ancillary product business. • Designed new customer bundles involving baggage and preferred service products • Managed ongoing ancillary product suite to ensure achievement of yearly revenue target • Designed and implemented a freight product strategy to transition from B2C to B2B

Applied Bain & Co consulting approach to drive corporate/business development projects such as multichannel distribution, new hangar business development, and system migrations