Enrolled in the MISE (Ministero Sviluppo Economico) Register of Technological Innovation Experts for the implementation of specialist consultancy related to technological and digital transformation. As a Innovation Manager, I help the company understand better customers preferences and implement the Business Model Canvas (for a better overview of the value proposition, business and for boosting innovation).

Marketing consultant specialized in retail marketing. I support the clients' business analyzing and measuring each stage along the customer journey (with a focus on the shopping experience), identifying the actions needed to create engagement, both online and in-store.I worked for Digitalmind Srl, a communication & marketing agency, defining marketing strategies for different clients and various management training and consulting companies, developing projects related to marketing & new media.I've collaborated among others with: Iris Ceramica Group, Lisec Italia, GM2, Germinal, Stosa, Bonaldo

Lecturer in MAP - Master in Fashion for managers and businessmen with two modules on omnichannel customer relationships and how to create and transfer value along the customer journey.

Lecturer in the ISRE Alta Formazione course: "Dai principi della CSR alla definizione dei progetti aziendali” with two modules on CSR impact in the different areas of the business model and how to create value for the customer.

CIBIS S.p.A. is a company operating in Food & Beverage business with different brands (“Brek”, “Tosto”,”De Gustibus”). Cibis is part of Gruppo PAM, a large-scale retail company. I was in charge of the planning and implementation of the marketing and communication strategies for the various store formats through internal and external activities:- Oversee strategy and creative development of print, radio, digital and social media campaigns directed to consumers;- Responsible to understand the different customer experiences for every format and manage the customer journey touchpoints, optimizing media efficiency, leads generation and sales conversions.- Management of the advertising, digital and public relations agencies; - Responsible for company website digital activities; - Marketing partnerships with most important F&B players (Peroni, Ferrero, San Benedetto, Pepsi, Martini); - Planning, coordination and implementation of marketing activities related to the company loyalty program “BrekCard”; - Drawing up market data research to prepares special reports & regular briefs for commercial activities on fixed KPI.

Alpi Eagles was an Italian regional airline with hubs in Venice and Naples connecting the main Italian and European cities.I was in charge of the implementation of the marketing and communication activity:- Planning and follow-up of marketing budget; - Management of the communication via all media channels (television, consumer print, radio, web) in Italy, France and Spain; - Management of the advertising, promotions and public relations agencies;- Planning, coordination and implementation of marketing activities related to the loyalty program “BlueFidelity” and customer satisfaction program; - Brand development of company website and e-commerce;- Supporting the Commercial Manager in team’s management (pricing, business intelligence, marketing, e-commerce);- Event organization;- Supervision of a team of 3 people.

I collaborated with Moretti & Ass.ti Consultants in Verona as business and human resources training advisor for commercial activities. I worked mainly, for ISVOR-FIAT, with Fiat Auto SpA and Iveco SpA.