Lead the Machinery Business, expand coverage, open new lines and control its financial indicators. Define and lead the strategy in order to consolidate the company nationwide with a focus on sustainability and profitability. Relationship with factories.Key Achievements:• Successful restructuring throughout the line including target market, portfolio, financial structure, human resources and processes.• Change and launch of the main product line with a new brand standard and value proposition• Evolution in sustainability based on a stable increase in income and optimization of costs until achieving positive profitability levels adding value to the corporate group.• Opening of a new business model in Machinery Renting aligned with the evolution of market needs, making this a core business in a period of three years

Develop the Automotive and Abrasives businesses and overseeing their financial performance. Define and lead the strategy to be followed in order to increase market penetration and maintaining high profitability. Lead the marketing and sales team nationwide, implementing better practices in portfolio management, channel management, negotiation, pricing strategy and sales structure.Key Achievements:• Aggressively increased profitability through specialized business decreasing commodities dependence • Successfully sales force restructured and channel management.• Fully portfolio update by launching new products and successfully market penetration in the short-term.• Implemented a new model of customer loyalty.Immediate Supervisor: Industry Vice-President

Implement a new market initiative for Mining and Oil & Gas in Colombia. Identify and capitalize new opportunities based on knowledge of key accounts and interaction with other business divisions involved in the company. Implement suitable business, service and marketing models for each sector.Key Achievements:• Successful replication of globally identified opportunities in countries like Australia, South Africa, United States and Chile• New local applications developed, increasing sales in Colombia and other countries.• Successful implementation for three consecutive years with annual compound growth exceeding 50% in both markets.Immediate Supervisor: Industry Vice-President

Responsible for the commercial management of all business divisions of the company, such as Industry, Transportation, Electrical, Safety & Security, Health Care, Retail, among others, within the Region. Budget management and planning strategies aimed to improve growth and profitability in the Atlantic Coast Region. Implementation of marketing plans for each area and optimization of existing processes.Key Achievements:• Decreased by 52% the number of average collection days.• Excellent business relationships with key customers in the Region and development of management plans by account, adding value to the end customer.• Successful implementation of the Accelerated Growth Plan, achieving up to 4 times the projected growth, equivalent to a CAGR of 31%. Double-up sales across the region in less than five years.Immediate Supervisor: 3M Colombia President

Handling bidding requirements related to corporate accounts, including product specification and bidding submittal until the final delivery of the service. Serve the market needs in distributors and end users in the city of Bogotá and surrounding areas. Train internal and external Sales RepresentativesKey Achievements:• Growth in key accounts from $ 75,000 USD to $ 800,000 USD in the first year• Defined the bidding participation processes for companies in the sector.• Implemented the Training Programmed Plan aimed to train users, sales force and other actors, creating value for each channel.Immediate Supervisor: Electrical and Telecommunications Business Manager

Plan and supervise the process of distribution, implementation and evaluation of the work executed in the field. Design and control the databases used for reporting and liquidation of the work. Project negotiations with user areas. Project closing.Key Achievements:• More than COP $700 million recovered (approximately 20% of the last phase of the contract) through control mechanisms designed and used in the field for the implementation process.• Consolidation of the negotiation process with end customers Immediate Supervisor: Project Director