Responsible for:- Data strategy – supporting business decisions from commercial strategy to operational optimization in the customer base. - Data products roadmap – monetizing Telefónica’s data assets, as well as optimizing and creating new features that can increase revenue or operational efficiency.- Creating new revenue lines – data products for B2B markets with focus on data monetization.- Defining and designing strategic partnerships – new product development and business models based on product co-creation and revenue share.- Digital identity, antifraud and credit risk – across Big Data Analytics products and services for the banking, payment and retail markets.- Data framework and governance of data – for internal teams and business partners.

Responsible for:- Business Analytics delivery – focusing on the evolution of data solutions, aligned with the company's data transformation strategy.- Data analytics teams and strategic projects - ensuring data availability across the company, focusing on:• Creating a 360º view of customer data.• Business intelligence with strategic KPIs.• Delivering data products to B2B customers.• Enabling frameworks, tools and data mechanisms.• Designing the end-to-end architecture for analytical products.- Strategic use of data architecture and technologies – for use in business intelligence and advanced analytics. This included:• Big data, cloud, machine learning and artificial intelligence.- Data driven and agile culture strategies.

Responsible for:- Digital Innovation – leading four independent lines of business: • Internet of Things (IoT). • Analytics as a Service. • Electronic Data Interchange (EDI). • Enterprise Content Management (ECM).- Software development teams - with more than 90 professionals in different skills.- Managing P&L - exceeding financial results defined in the budget.- Strategic partnerships - improving the go-to-market strategy.- Accelerating startups - for integration with our products, platforms and services.

Responsible for:- Digital Business initiatives - Internet of things, mobility, big data and analytics solutions.- Managing products and operations teams - developers, architects, data scientists, project managers and service managers.- Defining business models for solutions – proposing prices and analyzing costs.

Responsible for:- Smart Solutions - focusing on software-as-a-service offerings.- Development and project teams - 60 professionals across Brazil and Latin America;- the Smart Metering segment - working on advanced metering projects for large energy distributors around the world.

As Technical Project Manager, I was responsible for Smart Metering solutions, managing a team of developers with the purpose of designing and developing a software platform capable of communicating with different meters and sensors in the field using different protocols.The implementation of this platform in companies in Brazil and abroad allowed the reduction of operation costs and increased quality of service. The satisfactory results in the different deployments were recognized in national and international events.