Intended majors: Strategy and Marketing with focus on Data Analytics

Orchestrated a transformation office, analyzed US$ 80MM+ of revenue, pricing and cost opportunities and structured 15+ initiatives in a leading food company in Brazil by teaming with cross-functional professionals

• Guided multinational team to design omnichannel strategy for leading CPG in Chile, planning 12%+ profit• Oversaw a team to evaluate synergies (US$ 30MM) in sales and marketing for a PMI of two leading CPGs in Brazil• Led a team to define an integration plan and assessed US$ 5MM of synergies in marketing of two CPGs in Brazil• Executed surveys, reviewed customer journey and designed digital roadmap for global CPG, targeting +10% sales• Developed LATAM go-to-market strategy of new products for a global CPG, comprising customer segmentation, value proposition, channel strategy, and commercial structure to achieve 40% market share in 10 years• Revised go-to-market strategies of 7 LATAM countries for a multinational CPG, identifying opportunities in cost-to-serve, channel strategy and commercial structure (+ 30% of operating profit opportunity)• Analyzed synergies (+10% sales) and structured a pilot for a joint operation of two CPG companies in Mexico• Determined sourcing synergies (3% spend reduction) for combined operation of two large retail chains in Brazil

• Designed the operating model of a marketplace venture for global CPG to support expansion to 10+ countries• Conceived 20+ innovative initiatives to transform cooler operation for global beverage company, reducing CAPEX• Revised long-term go-to-market strategy of two e-commerce companies, planning 23% sales CAGR in 10 years• Created and conducted trainings about data analysis and visualization, impacting 100+ attendants per session

• Redesigned org. structure of a major telecom company in a turn-around project, decreasing US$ 10MM of cost• Acted as PMO in a project of 20 cross-functional people to decrease bad debt loss by 15% in a telecom company

Provided advisory services to companies to guide them in making decisions on M&A, financial and strategy issues. Also analyzed and studied early stage venture opportunities to invest on.• Assessed business strategies of clients, including analysis of financial efficiency, process workflows and new business opportunities. Proposed hypothesis to solution problems and created story telling presentations.• Created financial models to analyze different case scenarios of M&A deals, investment deals and strategicmovements. One model, for instance, was used to negotiate a 40% lower price of a venture investment.• Proposed and headed internal projects to improve internal efficiency: implemented a structured method ofproject management, researched and developed a M&A predictor machine using AI and developed a tool to automate some tasks reducing days of work to a couple of hours.

Tested and analyzed the electric system of a developing aircraft in a test bench.• Written and executed test procedures that could validate the system’s functions with less costs. Investigated source of problems and proposed solutions based on the tests outputs.• Developed an automated tool to execute some routine tests. Also developed a software to remotely control some equipment and devices, increasing the work efficiency of the test bench team.

Leaded a team of 5 students responsible for designing and manufacturing the electronic system of a racing car competing in the Formula SAE.• Promoted the implementation, for the first time, of electronics in the team car, looking for improvement.• Headed the design and implementation of a robotic gearshift, embedded instrumentation system and others,allowing the car to achieve superior levels of dynamic performance comparing to the team previous cars (5positions better than the previous year).• Researched for new technologies, analyzed competitors’ solutions (benchmarking), trained new team membersand followed-up of the relationship with sponsor enterprises.

Intern for 2 months at the aluminum bottle production line.- Operated machines, packaged the aluminium bottles and executed general tasks in the production line

Gave support in mathematics to students from UFRGS