Leonardo Velez Email and Phone Number

• Responsible for overseas sales from Mexico, mainly to Canada, Africa and Europe.• Responsible for increasing sales 27% VS same period January-May 2020-2021, with monthly sales of US$ 550,000.00• Responsible for negotiations and commercial agreements on price and product availability with national suppliers.• Responsible for negotiations with logistics companies that handle customer shipments.• Responsible for monitoring export shipments.• Responsible for prospecting and attending new clients.• Responsible for the commercial strategy of the company, as well as re-organization of the product lines that the company is handling based on a marketing plan.

NATIONAL SALES MANAGEREB Tecnica Mexicana S.A. de C.V. – Elkay Mexico, San Luis PotosiNovember 2015 to January 2020• Responsible of domestic sales through 21 distribution centers across de country with a headcount of 120 people.• Grow total sales 8% per year (average) since 2016 to 2019.• Responsible for preparing sales forecast per line and business unit (distribution center).• Responsible of marketing plan for stainless steel sinks, accessories and kitchen appliances line, including also marketing strategies in order to increase sales through sales promotions.• Identified new markets for kitchen appliances line, adding new channels for distribution as an expansion product line for the company.• Directed all marketing activities, including advertising, web page, trade shows, catalogues, POP material, stock and custom made displays for sinks and appliances.• Increased product catalogue of appliances and faucets in order to increase market share.LATIN AMERICA SALES MANAGERElkay International, San Luis PotosiJanuary 2010 to October 2015• Responsible of promoting and selling all products lines from domestic and overseas production facilities (Mexico, USA and China).• Identified new markets segments and significantly expanded the existing distributor’s base, grew business from 16 distributors to over 50 distributors.• Grow total sales from $1.2 million to $2.7 million within 3 years.• Grow sales of water coolers in Latin America from $0.7 million to $1.4 million within 3 years.• Established strong distribution network for EB Tecnica sinks in Central America, grew business from 34,148 sinks during 2011 to 41,577 sinks during 2013 (22% sales increase).• Developed four distributors for Elkay China products (Guatemala, Costa Rica, Colombia and Jamaica), grew business to $0.9 million from nothing.• Collaborate with technicians and engineers to develop new products to better meet client requirements and increase sales and market share.

EXPORT SALES AND MARKETING MANAGEREB Tecnica Mexicana S.A. de C.V. – Elkay Mexico, San Luis PotosiJune 2007 to December 2009• Responsible of promoting and selling stainless steel sinks through our own operation in Guatemala & El Salvador and through distributors in Honduras, Nicaragua and Costa Rica.• Developed and executed sales strategies for Central America markets, elaboration of action plan based on each country opportunities.• Directed all marketing activities, including advertising, web page, trade shows, catalogues, POP material, stock and custom made displays for sinks and appliances.• Assisted in the development of marketing and price strategy for the new line of EB Appliances.• Conceptualized a highly effective consumer advertising campaign (EB appliances) that was feature in Glamour, Elle, +Tendencias and Habitat magazines.

SALES AND MARKETING MANAGERLAMITEC, S.A. de C.V., Mexico CityJuly 2006 to May 2007• Developed commercial strategies in order to bring new customers to the company, search for new markets opportunities and consolidate current ones.• Increased sales $0.4 million VS budget, during the second half of the year.• Managed, hired and training sales force, established new sales incentives and new customer service philosophy.• Responsible of main customers like Bayer Crop-Science, Arysta Lifescience, Cafe Tostado de Exportacion, Cafe Internacional de Cordoba, Casa Garat, Italian Coffee, Costco, Nutrisa, S.C. Johnson and British American Tabaco.• Responsible to identify promotional activities that keep the company in the top of mind of current customers and look for new ones.• Responsible of sales and marketing budgets.

EXPORT SALES AND OEM SALES MANAGERBujias NGK de Mexico, S.A. de C.V., Mexico CityFebruary 2004 to May 2006• Responsible of export sales to Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica and Dominican Republic. (spark plugs, wire sets and oxygen sensors)• Increased export sales $1.5 million within 2 years.• Responsible of achieve sales objectives, market research and marketing strategies for each country, including update market share year by year.• Responsible of the advertising, catalogs and participation in promotional events and trade shows.• Responsible for technical conferences and seminars.• For OEM business, responsible of Nissan, Volkswagen, General Motors, Yamaha and Honda businesses.• Increased new OEM business and OES sales $0.8 million within 2 years.• Responsible for new business opportunities like project PQ34, PQ35 & Derby OBD for VW, Tida & Sentra for Nissan and Accord & CRV for Honda.• Responsible of marketing plan and forecast for Mexican OEM market.• Responsible of price negotiation and discount programs with VW and Nissan.MARKETING SUB MANAGERBujias NGK de Mexico, S.A. de C.V., Mexico CityOctober 2002 to January 2004• Responsible of Customer Service Department, FAQ´s section at the web page and technical conferences and seminars.• Responsible of advertising, web page and the media advertising (radio, newspapers and magazines).• Responsible of market research for estimating product demand and competitors activities.• Assisted in the development of marketing strategy for spark plugs, oxygen sensors, and wire sets. (Mexico and Central America).• Assisted in Distributors Meeting organization, sales promotions, market research, and new products launch (new line of spark plugs and universal oxygen sensors).• Collaborated in new projects overseas with the company’s different locations, as well as interdepartmental teamwork in developing the business unit portfolio.