Leonardo Barsotti Da Silva Viviani Email & Phone Number

State Of São Paulo, Brazil

Sao Paulo, Brazil

Responsible for leading brand narrative strategy, from market launch to campaign briefings, always grounded in research and insights. Developed KPIs to track both short and long-term performance. Led discussions and decision-making on campaigns, tactics, and execution, in collaboration with both internal and external partners. Built relationships with stakeholders, driving cross-functional efforts that benefit the brand, business, and customers. Provided strategic input to ensure consistent brand messaging across all channels, aligned with company goals. Supported market research to identify opportunities for valuable brand and business insights, while ensuring compliance with the Integrated Management System (IMS) and contributing to continuous improvement.

Sao Paulo, Sao Paulo, Brazil

Led planning activities for brand campaigns and product launches, coordinating marketing activities in all areas of the 360º of a marketing strategy, in order to ensure execution in accordance with established calendars. I managed the production of content on social media for several of the holding's brands, providing support in several countries.I organized small, medium and large events on a global scale, ensuring the effectiveness of planning and execution, all activities carried out in the area contributed to the company leveraging results and projections in new businesses and increasing the portfolio of customers, suppliers and partners.

Sao Paulo, Sao Paulo, Brazil

My activities were all carried out in English, where I worked with content management and social media interaction (Facebook, Instagram, LinkedIn, Twitter and Youtube) via Sprout. I coordinated and defined strategies for launching global campaigns in Brazil, reviewing and translating assets, defining traffic drivers (paid media, e-mail marketing), building reports to check the effectiveness of campaigns and developing assets for monthly e-commerce promotions.I held daily meetings with the global team to define strategies and benchmarking, enabling better and greater team interaction, improving processes, leveraging results and business, and planning practice and area scope.

Sao Paulo, Sao Paulo, Brazil

I communicated entirely in English and throughout the work routine, executing demands with content management and social media schedule (Facebook, Instagram, YouTube and LinkedIn), posting and monitoring results via Sprinklr and following work scope and metrics.I worked with translation and review of translations of promotional materials and campaigns, management of campaign activities via CMT (Sales Force), provided support to the execution of events, development of gifts, generation of reports on the effectiveness of social networks, events and campaigns (Adobe Analytics), in addition to managing digital agency, project management via Asana, Jira and Slack and planning internal campaigns and promotions.

Sao Paulo, Sao Paulo, Brazil

Responsible for producing promotional materials and internal gifts, managing suppliers and contracted agencies, monitoring leads through the sales funnel, developing gifts, monitoring metrics through Google Adwords and Analytics. I managed SEO (Search Engine Optimization) and Inbound marketing strategies via RD Station, in addition to negotiating partnerships for sports marketing demands and activities, website translation (English to Portuguese) and adaptation for mobile. I delivered in organizing events of different sizes such as fairs and congresses, as well as events for internal/external relationships, aiming to promote and increase interaction between the team, suppliers, customers and business partners.

São Paulo, Sao Paulo, Brazil

I led demands such as quotation and distribution of gifts, writing and layout of promotional and institutional materials, adapting the matrix content to the local market, maintaining information on the company's website and intranet, collecting content for the monthly internal newspaper. Responsible for organizing general events such as lectures, workshops, conferences and product demonstrations. I worked with agency management, social networks, reports via webtrends and Google Analytics, carrying out pricing and portfolio analysis of approximately 15 thousand products. I led demands in writing and sending email marketing, uploading event and communication information to the CRM system (Sales Force), in addition to planning and practicing internal marketing and marketing actions for events, using my experience with the SAP system .

Sao Paulo, Sao Paulo, Brazil

I prepared layouts and texts for communications aimed at internal and external customers, created and quoted gifts, maintained information on the company's wall and intranet, supported the organization and monitoring of events in general, internal marketing, input of orders into the system and monitoring from delivery to customer feedback, issuing invoices and commercial support.

Degree In Advertising And Marketing, International Marketing, Graduated In Advertising And Marketing

Activities and Societies: The differences between global marketing and international marketing. The influence of the economic environment.

Lato Sensu Postgraduate, Integrated Communication Management, Postgraduate In Integrated Communication Management

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Graduation In Social Communication With Qualification In Advertising, Social Communication With Qualification In Advertising, Graduated In Social Communication With Specialization In Advertising

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Graduation In Industrial Draw, Industrial Draw, Graduated In Industrial Design

Activities and Societies: The Degree in Industrial Design at Universidade São Judas Tadeu focuses on developing a creative outlook.