Leonardo Botelho Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Home Appliances over LATAM

Perú

São Paulo, Brasil

Responsible for the Imaging category (Consumer division) sales and marketing activities, covering from product feasibility studies (pricing, margin, channel mix) to the go-to-market plan. Reporting to Marketing Director, and leading a team of 1 Product Manager and 1 Sr. Account Executive.CORE ACTIVITIES:1. Annual Sales and Marketing budget developments, including full go-to-market strategy2. Product feasibility study, including market and competitors’ analysis3. Monthly sales forecast, including weekly inputs, insights and reports for Senior Leadership Team meetings4. On & offline sales and marketing strategies covering B2B, B2C, and D2C channels5. Responsible for marketing spend across channels, pricing, and overall marketing alongside KPIs settingMAIN ACHIEVEMENTS:> Sales increase by 51% during FY19 and 15% in FY20 achieving the professional cameras leadership with 55% of market share> D2C sales FY20 +103% vs. FY19. In 6 months, direct sales accounted for 20% (+ 8pp) of total sales enhancing total margin by 1.2pp> 40% reduction on days of supply (DOS) achieved after a full redesign of imports flow and key account management

São Paulo, Brasil

Responsible for developing and introducing new professional and consumer projects. Overall lead for marketing initiatives for the Imaging category (Consumer division). Reporting to Sales Director, leading a team of 3 Marketing Analysts.CORE ACTIVITIES:1. Development of annual Marketing budget covering events, trade marketing, and on & offline marketing activities2. Management of PR and Marketing Agencies to deliver PR strategic initiatives, assess consumer research, introduce inbound and marketing campaigns for on & offline media3. Management of end-to-end trade shows and events activities, covering from the conception and discussions with stakeholders, press conference stand ups, up to the ROI analysisMAIN ACHIEVEMENTS:> Designed and launched new consumer products (instax® film and camera kits) boosting sales revenue by 90% versus the previous period> Developed and implemented the program “Get in touch with the Original” focused on branding and market share growth, excelling 65% of category sales growth (B2B)

São Paulo, Brasil

Responsible for the Corporate Communication division supporting the Medical, Graphics, and Image businesses. Reporting to the General Manager, leading a team of 1 Marketing Coordinator and 2 Analysts.CORE ACTIVITIES:1. Development of annual Marketing budget, covering events, trade marketing, and on & offline marketing activities2. Management of agencies to develop PR strategy, assess consumer research, and implement inbound and marketing campaigns for on & offline media3. Management of end-to-end trade shows and events activities, covering from the conception and discussions with stakeholders, press conference stand ups, up to the ROI analysis MAIN ACHIEVEMENTS:> 2015-2016 the social media profiles of instax® (main consumer product for Image BU) figured as the worldwide largest Fujifilm fan base with an engagement rate 3x higher than the average> Optimization of the PR advisory network, consolidating activities, and gaining scale: 10%+ savings in the annual budget for marketing and communications> Media training program for the company's main executives consolidating the brand's repositioning plan for the market

São Paulo, Brasil

Responsible for the strategy of the digital cameras (Consumer division), reporting to Marketing Manager.CORE ACTIVITIES:1. Development, implementation, tracking and optimization of on and offline communications campaigns2. Development of product feasibility studies, including market and competitors’ analysis3. Management of sell-through and marketing activities for Fuji Store (D2C)MAIN ACHIEVEMENTS:> Designed and launched the “Fuji Store” focused on sales of high value-added products (D2C). Referred by the HQ as business model for other subsidiaries

São Paulo, Brasil

São Paulo, Brasil

Responsible for Product and Market analysis within the Consumer division, reporting to the Product manager, leading a team of 1 Product analyst.CORE ACTIVITIES:1. Market analysis using tools such as GFK and IDC to support sales and product planning2. Analysis of consumer trends and development of product training for key accounts and promotersMAIN ACHIEVEMENTS:> Formulated and implemented product category concept and initiatives, elevating the company to market leadership in sales during the second year of operations in Brazil

São Paulo, Brasil

Responsible for monitoring key accounts sell-through via Neogrid with weekly reports, insights and inputs to sales and marketing executives. Assessment of market and competitor analysis using Gfk reports.

São Paulo, Brasil

Responsible for launching the “Canon Store” (D2C) focused on online sales of high value-added products, being responsible for negotiating contracts with suppliers, and defining portfolio.Key member on the implementation of customer service support center for consumer and professional cameras, introducing fully re-designed warranty policies for the local market. Led distributors and key accounts sales and marketing training.MAIN ACHIEVEMENTS:> Designed and launched the “Canon Store” focused on sales of professional high value-added products (D2C). Referred by the HQ as business model for other subsidiaries

São Paulo, Brasil

Brasil

Rio De Janeiro, Brasil

Rio De Janeiro, Brasil

Rio De Janeiro, Brasil

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Marketing Estratégico

Bachelor'S Degree, Industrial And Product Design, 9.5