Leonardo Botelho Email and Phone Number
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Sr Marketing professional with a proven track record in global multinational consumer goods and technology companies. With a strategic and objective mindset defined and implemented go-to-market and branding strategies aiming at best customer experience, revenue, portfolio, and launch resulting in category market share leadership. I have developed the ability to engage with different stakeholders and cultures strengthening personal flexibility and ability to influence. My greatest accomplishments emerged from teamwork, by involving and influencing key areas to make effective decisions.Core capabilities: strategic marketing, value-added sales, OKRs Management, B2C, B2B2C, D2C, strategic visioning, business cases, budgeting & planning, strategic partnerships, product planning, new product development, and introduction, channel development, budget & forecast management, risk & opportunities management, contract negotiation & analysis, brand management, brand strategy, branding, market research, market-entry, training, in-store and online communication, consumer Ad/Promotion, social networks, social media, and inbounding marketing.Leonardo Botelho+55 11 97322-5769lrbotelho@me.com
Samsung Electronics
View- Website:
- samsung.com/in
- Employees:
- 6523
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Gerente Sênior De ProdutoSamsung ElectronicsState Of São Paulo, Brazil
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Senior Regional Product ManagerSamsung Electronics Dec 2021 - PresentSão Paulo, BrasilHome Appliances over LATAM -
Senior Product HeadSamsung Electronics Perú Apr 2024 - Jul 2024Perú -
Division Sales And Marketing ManagerSony Brasil Aug 2018 - Jul 2021São Paulo, BrasilResponsible for the Imaging category (Consumer division) sales and marketing activities, covering from product feasibility studies (pricing, margin, channel mix) to the go-to-market plan. Reporting to Marketing Director, and leading a team of 1 Product Manager and 1 Sr. Account Executive.CORE ACTIVITIES:1. Annual Sales and Marketing budget developments, including full go-to-market strategy2. Product feasibility study, including market and competitors’ analysis3. Monthly sales forecast, including weekly inputs, insights and reports for Senior Leadership Team meetings4. On & offline sales and marketing strategies covering B2B, B2C, and D2C channels5. Responsible for marketing spend across channels, pricing, and overall marketing alongside KPIs settingMAIN ACHIEVEMENTS:> Sales increase by 51% during FY19 and 15% in FY20 achieving the professional cameras leadership with 55% of market share> D2C sales FY20 +103% vs. FY19. In 6 months, direct sales accounted for 20% (+ 8pp) of total sales enhancing total margin by 1.2pp> 40% reduction on days of supply (DOS) achieved after a full redesign of imports flow and key account management -
Marketing ManagerFujifilm Do Brasil Jun 2016 - May 2018São Paulo, BrasilResponsible for developing and introducing new professional and consumer projects. Overall lead for marketing initiatives for the Imaging category (Consumer division). Reporting to Sales Director, leading a team of 3 Marketing Analysts.CORE ACTIVITIES:1. Development of annual Marketing budget covering events, trade marketing, and on & offline marketing activities2. Management of PR and Marketing Agencies to deliver PR strategic initiatives, assess consumer research, introduce inbound and marketing campaigns for on & offline media3. Management of end-to-end trade shows and events activities, covering from the conception and discussions with stakeholders, press conference stand ups, up to the ROI analysisMAIN ACHIEVEMENTS:> Designed and launched new consumer products (instax® film and camera kits) boosting sales revenue by 90% versus the previous period> Developed and implemented the program “Get in touch with the Original” focused on branding and market share growth, excelling 65% of category sales growth (B2B) -
Corporate Marketing Communications ManagerFujifilm Brasil Apr 2014 - May 2016São Paulo, BrasilResponsible for the Corporate Communication division supporting the Medical, Graphics, and Image businesses. Reporting to the General Manager, leading a team of 1 Marketing Coordinator and 2 Analysts.CORE ACTIVITIES:1. Development of annual Marketing budget, covering events, trade marketing, and on & offline marketing activities2. Management of agencies to develop PR strategy, assess consumer research, and implement inbound and marketing campaigns for on & offline media3. Management of end-to-end trade shows and events activities, covering from the conception and discussions with stakeholders, press conference stand ups, up to the ROI analysis MAIN ACHIEVEMENTS:> 2015-2016 the social media profiles of instax® (main consumer product for Image BU) figured as the worldwide largest Fujifilm fan base with an engagement rate 3x higher than the average> Optimization of the PR advisory network, consolidating activities, and gaining scale: 10%+ savings in the annual budget for marketing and communications> Media training program for the company's main executives consolidating the brand's repositioning plan for the market
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Product ManagerFujifilm Brasil Sep 2013 - Mar 2014São Paulo, BrasilResponsible for the strategy of the digital cameras (Consumer division), reporting to Marketing Manager.CORE ACTIVITIES:1. Development, implementation, tracking and optimization of on and offline communications campaigns2. Development of product feasibility studies, including market and competitors’ analysis3. Management of sell-through and marketing activities for Fuji Store (D2C)MAIN ACHIEVEMENTS:> Designed and launched the “Fuji Store” focused on sales of high value-added products (D2C). Referred by the HQ as business model for other subsidiaries
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Senior Product SpecialistFujifilm Brasil Nov 2012 - Aug 2013São Paulo, Brasil
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Senior Product AnalystNikon Feb 2011 - Oct 2012São Paulo, BrasilResponsible for Product and Market analysis within the Consumer division, reporting to the Product manager, leading a team of 1 Product analyst.CORE ACTIVITIES:1. Market analysis using tools such as GFK and IDC to support sales and product planning2. Analysis of consumer trends and development of product training for key accounts and promotersMAIN ACHIEVEMENTS:> Formulated and implemented product category concept and initiatives, elevating the company to market leadership in sales during the second year of operations in Brazil -
Assistant Trade Marketing ManagerEastman Kodak Company Oct 2010 - Feb 2011São Paulo, BrasilResponsible for monitoring key accounts sell-through via Neogrid with weekly reports, insights and inputs to sales and marketing executives. Assessment of market and competitor analysis using Gfk reports. -
Product Marketing AssociateCanon Brasil Dec 2008 - Oct 2010São Paulo, BrasilResponsible for launching the “Canon Store” (D2C) focused on online sales of high value-added products, being responsible for negotiating contracts with suppliers, and defining portfolio.Key member on the implementation of customer service support center for consumer and professional cameras, introducing fully re-designed warranty policies for the local market. Led distributors and key accounts sales and marketing training.MAIN ACHIEVEMENTS:> Designed and launched the “Canon Store” focused on sales of professional high value-added products (D2C). Referred by the HQ as business model for other subsidiaries -
Marketing AnalystAllied Technologies Treinamentos Mar 2007 - Dec 2008São Paulo, Brasil
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Contract Graphic DesignerFreelancer 2003 - 2007Brasil
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Product Design InterCoty Feb 2003 - Jul 2003Rio De Janeiro, Brasil -
Graphic Design InternValéria London Branding E Design Sep 2002 - Feb 2003Rio De Janeiro, Brasil
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Marketing AnalystBellcom Training Consultoria 1999 - 2000Rio De Janeiro, Brasil
Leonardo Botelho Skills
Leonardo Botelho Education Details
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Marketing/Marketing Management, General
Frequently Asked Questions about Leonardo Botelho
What company does Leonardo Botelho work for?
Leonardo Botelho works for Samsung Electronics
What is Leonardo Botelho's role at the current company?
Leonardo Botelho's current role is Gerente Sênior de Produto.
What is Leonardo Botelho's email address?
Leonardo Botelho's email address is lrbotelho@me.com
What schools did Leonardo Botelho attend?
Leonardo Botelho attended Inpg Business School, Insper, Centro Universitário Unicarioca.
What are some of Leonardo Botelho's interests?
Leonardo Botelho has interest in Professional Networking, International Travel, Education, Environment, Architectural History, Photography, Science And Technology, Strategic Planning, Organizational Development, Animal Welfare.
What skills is Leonardo Botelho known for?
Leonardo Botelho has skills like Product Marketing, Competitive Analysis, Product Management, Strategic Planning, Market Analysis, Marketing Strategy, Strategic Partnerships, Market Research, Marketing, Product Launch, Market Share Analysis, B2b.
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Leonardo Botelho
São Paulo, Sp -
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2uol.com.br, espm.br -
Leonardo Botelho
Niterói, Rj
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