Leo Carballo Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

• As ARB's International Marketing Manager, I spearheaded the marketing strategy across Europe, the Middle East, Asia, Africa, and New Zealand. My accomplishments in this role include:
• Building and guiding a proficient team of four multidisciplinary direct reports, while also providing strategic direction to an additional five international marketing indirect reports.
• Pioneering ARB's first product selector tool, integrated into ARB’s electronic product catalog to empower customers to make informed choices, enhancing their CX.
• Facilitating the coordination of ARB headquarters' marketing initiatives for the 2022 Ford Ranger New Gen accessory launch in key markets such as Thailand, Europe, and New Zealand.

Melbourne, Australia

• As the Marketing, Brand, and Communications Manager at Alloys, I've played a pivotal leadership role in shaping the short-term and long-term marketing strategies. In this role, my main achievements included:
• As a member of the leadership team and head of the marketing department, I provided strategic direction, reporting directly to the CEO that helped Alloys to surpass budgetary and objective targets during the.
• Led a comprehensive company rebranding effort, revitalizing Alloys brand presence, and aligning it with a shift of company’s product offerings.
• Redefined Alloys core values, resulting in improved Net Promoter Scores (NPS) and heightened customer satisfaction.
• Introduced a new automated digital leads system, increasing sales opportunities and conversion rates. Additionally, I spearheaded the online e-commerce strategy, contributing to a record +35% YoY growth in online sales.
• Developed and implemented an automated digital communication system, enhancing customer engagement.

Melbourne, Australia

• As the Marketing Coordinator for AV & Tech, I led the B2B and B2C marketing strategy and execution for the Audio Visual and Technology divisions. I oversaw diverse business units, including 3D Printers, Home Automation.
• Successfully crafted and implemented customer-centric marketing strategies tailored to the unique needs of diverse target audiences.
• Achieved positive ROI in several 360° marketing campaigns, maximizing the effectiveness of our marketing initiatives.
• Overachieved leads targets by leveraging a combination of digital marketing, events, and PR activities, thereby enhancing our sales pipeline.
• Implemented successful customer segmentation and value proposition communication strategies, resulting in increased Open Rates, Click-Through Rates (CTR), and engagement rates in email marketing (eDMs) and digital.
• Provided effective training, engagement activities, and marketing support to the sales team, resulting in improved Net Promoter Scores (NPS).

Melbourne, Australia

Part time role while completing my MBA.Business Unit: Service Department - Porsche Centre Melbourne Pty. Ltd.

Buenos Aires, Argentina

• In charge of the product, business and marketing strategy.-Business Unit: Consumer Electronics - Audio Visual-Member of the Leadership Team. Main achievements:
• Led the product management and full GTM strategy successfully introducing several new products.
• Identified new businesses opportunities in conjunction with strategic alliances with key retailers and vendors.
• Budget achievement on imported and local produced business models keeping healthy stock levels.
• Drove a brand repositioning delivering a brand rejuvenation through comprehensive MarCom strategies.
• Full P&L management growing top-line while improving EBIT and cash flow.

Argentina

• In charge of consumer electronics, car audio, and gaming business units. -Brands: JVC - Pioneer - JBL - Nintendo - Sanyo - Philco - Noblex Main achievements:
• Led the brands management and positioning defining an accurate target audience segmentation.
• Developed over 100 new products involving CKD (5 owned factories) and imported products.
• Managed the pricing strategy improving top and bottom line.
• Full P&L management achieving financials KPIs.
• Influenced on logistic, administrative and financial costs improving EBIT.

Argentina

• In charge of the product and marketing strategy.-Business Unit: Home Audio and Home Video. Main achievements:
• Managed sales channels defining optimal product mix and stock levels for new Sony retail stores.
• Led the trade marketing strategy through pull and push activities boosting demand levels.
• Defined a successful MarCom campaigns underpinned by 360° ATL/BTL activations.
• P&L management with business turnaround improving division’s profitability.
• Successfully managed business units among several economic crises.

Argentina

• Marketing analyst for all business units.Main Tasks:
• Price maps update.
• Competitors follow-up.
• Market sizing and trends.
• Business follow-up and benchmarks.
• General support to all Product Managers.

Argentina

• B2B sales assistant.Main tasks:
• Support B2B Accounts.
• Event coordinator.
• New customers and new businesses development.Promoted to Marketing Analyst.

Master Of Business Administration (M.B.A.), Distinction

Activities and Societies: Strategy consultancy project for Redbubble Limited (ASX:RBL)• Business accreditations: AACSB, EQUIS, AMBA •.

International Business Program, Business

Activities and Societies: In-company visits: • Volkswagen Group China • Bosch China • M&G Stationery • Innovent Biologic Inc. • LY.com•.

International Business Program, Business

Activities and Societies: In Company visits: • Samsung Global HQ • KIA Motors Korea• Topic: Korean Business models (Exchange module for.

Bachelor Of Science - Bs, Accounting

Activities and Societies: Final Thesis: Cost structure strategies using promotional tax regimes for manufacturing business models.•.