Leonardo Cheng Huang Email & Phone Number

New York, Ny, Us

● Develop and update floor plans to increase the impression by 20% in accordance to seasonal merchandise● Analyzed consumer behavior data to develop and implement visual merchandise strategies to improve client service and satisfaction● Supported team members and leadership on day-to-day tasks and projects to deliver a seamless shopping experience for customers, increasing sales by 40%● Proactively communicating with management to promptly address any display issues, ensuring a consistent brand identity across all store sections decreasing the time to do the weekly PowerPoint condition report

• Promoted from Intern to full-time graphic designer

• Successfully managed and coordinated graphic design projects from concept through completion• Conducted market research to create new design themes for marketing and collateral materials• Worked cross-functionally with the VP of Marketing and other keys stakeholders to propose new designs across social media, printed materials, digital collateral, branding, etc• Contributed to brand promotion by designing digital ads, website graphics, and print design

New York City Metropolitan Area

• Designed the first-ever native mobile app for NYCgo's itinerary building platform in a team of 3, with a 4-week deadline• Conducted surveys, and interviews, and met with the client to gather information to understand the end goal of the app better• Analyzed data, created affinity maps, sitemaps, user flows, wireframes, and style guides, and performed usability testing to shape the vision and ensure the success of the app

New York, New York, United States

• Collaborate with colleagues and management to deliver a seamless shopping experience for customers with an efficient, professional, and friendly environment• Organize stock items on the sales floor and follow layouts for displays to ensure consistency in brand identity• Communicate with management and bring attention to problems on the sales floor, such as misprinted labels, or displays that do not correspond to the brand identity, and develop solutions that adhere to brand consistency and style

New York, New York, United States

• Designed promotional materials, including flyers and social media posts, to drive event attendance• Conducted thorough research to inform creative ideas with the social media committee to increase visibility and engagement for gaming events

Queens, New York, United States

• Maintained consistency in displaying items on the sales floor and ensuring that stock items are organized on the sales floor• Increased sales by communicating to a broad audience in Spanish, English, and Chinese• Enhanced customer satisfaction through effective customer service and understanding of customer needs of customer needs

Brooklyn, New York, United States

• Maintained high standards of customer service during high volume, fast-paced operations through effective coordination with colleagues and management• Ensured food preparation, assembly, and presentation procedures were followed and helped management maintain inventory

Brooklyn, New York, United States

• Keeping track of any information needed regarding legal documents by scanning, copying, or uploading any documents in an organized manner using a cloud system • Mailing and delivering any documents when necessary

Digital Marketing

• Engaged in a 16-week apprenticeship program, acquiring expertise in SEO writing, SEM Ads, Facebook/Instagram Ads, Twitter Ads, LinkedIn.

Apprenticeship, Ux/Ui Design

• Engaged in a 5-month program covering visual design, human-centered design, entrepreneurship, coding, and a capstone project.

Bachelor Of Arts - Ba, Graphic Communications

Graduated with a Bachelor of Arts with a specialization in Graphic Communication and a Minor in New Media Arts.