Founder and CEOLeading an exciting tech/media start up with offices in Italy.Defined development strategy and business plan for product roll out. Hired talented and experienced journalists and sales representatives. Developed Go-To-Market strategy.Implemented company policies, technical procedures and standards for preserving the integrity and security of data, reports and access.Designed strategic plan for component development practices to support future projects.Develop a marketing content plan across online channels ensuring that all areas of the business can forward plan efficiently and effectively, taking into consideration seasonality, key products, trends and promotional activities. -Creating and curating new, innovative and engaging content ideas that translate key marketing messages, increasing conversion and optimizing revenue.-Develop a dynamic email plan in line with key marketing and trading strategies to drive increased traffic to the website and increase revenue.

Typical multiple hat project: The job consisted in creating a brand new remunerative advertising structure in relation to www.gds.it (5 mil. unique users a month) and www.gazzettadelsud.it (3 mil unique users a month). Starting from the identification of a commercial approach in the regional market to the coaching of the sales representatives.Depending on various factors such as the size and complexity of the project itself and resource constraints, I needed to wear multiple hats; for example I assisted with the gathering of business requirements and worked full time on it.The main tasks in this project were in the first place defining the project, building its comprehensive workflow plan, and managing the budget. Facilitating productivity and commitment, removing all obstacles, and motivating team members. Aligning multiple project to business goals, managing stakeholders, and communicating project status, milestones, and unexpected difficulties effectively.Manage the needs and expectations of the client whilst motivating and encouraging their team to delivering against the project plan.Work collaboratively with strategy, visual design and technical development teams and managed design work streams (including estimating financial resources).Develop and manage the direction of the project, defining and managing scope, managing time and costs, quality, resource allocation and project planning as well as change control.Serve as a partner and subject matter expert to clients.Carry out detailed Project planning of tasks, activities and timings.Create project communications such as project status reports and risk registers.Develop cost to complete forecasts and risk registers.IT Manager: Start-up team member of the Company as an Information Communication & Technology Manager. Responsible for all programs, technologies and applications used for daily processes in the company.

Brand & Digital Professionals | Media Experts | Creative thinkers | Liquid marketers.Responsible for leading a digital and social media project from its inception to execution. This includes planning, execution and managing the people, resources and scope of the project. Performance marketing, web analytics, startup environment set up, digital marketing, product management.Responsible for all elements of communicating the brand, product, and heritage across all customer touch points, coherently and effectively. Developing and delivering the agreed global communications strategy to budget and deadline. Ensuring the execution of a well-planned creative/content and media strategy across local, national and international markets, managing the internal teams and external partners. Negotiating and coordinating all advertising activityDeveloping market/trend analysis as well as monitoring competition to refine the brand positioning and the product development. Encourage and facilitate the input, collaboration and participation of the business.Social media - Oversee development and execution of social media activity, from customer/community insight and planning, through content creation (inc. co-creation) and syndication, to analysis and optimsiation with a focus on ROI. - Identify and plan social media activity, allowing for reactive/responsive content opportunities, including collaborations. - Align and enhance opportunities across owned, earned and paid social activity, along with other communication initiatives. - Monitor and share customer, industry and platform trends to ensure relevance and content effectiveness.Advertising & Brand Marketing - Lead the brand planning cycle, including the long-term strategic plans, along side commercial objectives. - Develop brand positioning and implement plan to activate identity and achieve commercial objectives.

Area Manager & Sales Managing DirectorTook over the role without a handover and no team.Rebuilding/recruiting the commercial team during critical deadlines.Creating and executing an emergency training and development plan for all new team members to ensure they were fulfilled and motivated in their new roles.Understanding and challenging business practice, identifying and implementing initiatives to improve process and deliver business growth objectives.Support business development/sales teams to identify, track, review and commercially appraise the sales pipeline. Monthly forecasts. Provide objective challenge to the Division’s performance and plans. Profitability analysis. Develop business cases and support the bid process for new business. 
Monitoring performance both on a local and consolidated profit level for the branches vs budget. Continuous financial/commercial support to the business to recognise opportunities within the market through campaigns, pricing, marketing strategies and volume/mix, taking into account the various sales channels.Project deliverer in three years successfully.