- Digital Product Management: Led the management of the Claro tv+ App, Claro’s OTT service that combines streaming and live TV, accessible across multiple platforms, including mobile apps, smart TV apps (Samsung, LG, Android), Chromecast and Amazon Fire Stick.- Marketing and Communication Management: Supervised marketing and communication strategies to achieve business goals.- Go-to-Market Strategy Management: Directed go-to-market efforts, ensuring successful product… Show more - Digital Product Management: Led the management of the Claro tv+ App, Claro’s OTT service that combines streaming and live TV, accessible across multiple platforms, including mobile apps, smart TV apps (Samsung, LG, Android), Chromecast and Amazon Fire Stick.- Marketing and Communication Management: Supervised marketing and communication strategies to achieve business goals.- Go-to-Market Strategy Management: Directed go-to-market efforts, ensuring successful product launches.- Stakeholder Collaboration: Acted as the bridge between various areas, including customer service, engineering, and business.- PR Management: Coordinated with PR agencies to manage communication with media outlets and influencers.- Event Activation: Managed marketing initiatives at major events, such as the Brazilian Formula 1 Grand Prix and Web Summit.- Customer Journey: Oversaw customer journey mapping, communication flows, and acquisition funnels.- Feature Conception: Led the creation of new features from discovery, identifying new opportunities and product evolution.- UX and CX: Collaborated with the UX team to create and approve optimal customer journeys.- Multiplatform Content Strategy: Managed strategic content delivery across multiple screens (web, mobile, and smart TVs).- Generative AI Features: Developed AI-powered features for content recommendation.- NPS Metrics Monitoring: Monitored Net Promoter Score metrics to evaluate customer satisfaction.- Rebranding and Repositioning Experience: Led rebranding initiatives during the migration from the NOW brand to Claro tv+. Show less

- Entrepreneurship: Founded and managed Diga, a digital agency offering comprehensive digital marketing solutions, including online and offline campaigns, digital product development (such as websites and apps), and performance-driven campaigns for 12 years.- Team Management: Led teams across planning, creative, and metrics departments.- Strategic Vision: Set the agency's direction by aligning client goals with market trends.- Digital Specialist: Involved in all stages of digital… Show more - Entrepreneurship: Founded and managed Diga, a digital agency offering comprehensive digital marketing solutions, including online and offline campaigns, digital product development (such as websites and apps), and performance-driven campaigns for 12 years.- Team Management: Led teams across planning, creative, and metrics departments.- Strategic Vision: Set the agency's direction by aligning client goals with market trends.- Digital Specialist: Involved in all stages of digital product creation, from discovery to delivery and results measurement.- Digital Product Development: Managed and created digital platforms such as websites, apps, e-commerce, and landing pages.- Backlog Management: Prioritized backlog using an agile mindset and methodologies.- Creative Skills: Developed concepts and executed communication campaigns (both online and offline), optimizing them for various objectives.- Performance Media: Managed online media teams focused on results, tracking KPIs, and optimizing investments.- Client Management: Acted as a strategic partner to clients, understanding their needs and translating them into innovative solutions.- Effective Communication: Facilitated the translation of clients' business needs to development teams, ensuring alignment and timely deliveries.- C-Level Communication: Presented and defended campaign results to high-level clients, showcasing expertise and impact.Key Clients: TV and Media Channels: Globosat Play, Philos, Premiere, Combate, and Playboy TV E-sports: Player 1 and Prêmio E-sports Brasil International Brands: Carolina Herrera, Paco Rabanne, Nina Ricci, Antonio Fragrances (LATAM) Institutional Communication: OAB-RJ and Brasscom (Brazilian Association of Technology Companies) Shopping/Retail: Liquidação do Lápis Vermelho – Grupo Multiplan, Botafogo Praia Shopping / Ancar Ivanhoé Show less

- Developed innovative products: focused on the convergence of TV and web, aligned with Multishow's overall marketing strategy.- Digital Product Management: Led the digital product "Multishow.com.br", steering cross-functional teams and driving platform growth.- 360 Marketing: Developed and executed 360 marketing campaigns and activations across various channels (social media, TV media, etc.).- Creative Tech: Created new features based on analysis and benchmarks to… Show more - Developed innovative products: focused on the convergence of TV and web, aligned with Multishow's overall marketing strategy.- Digital Product Management: Led the digital product "Multishow.com.br", steering cross-functional teams and driving platform growth.- 360 Marketing: Developed and executed 360 marketing campaigns and activations across various channels (social media, TV media, etc.).- Creative Tech: Created new features based on analysis and benchmarks to optimize user experience.-Project Management: Led complex web projects from conception to delivery, ensuring deadlines and budgets were met.- Commercial Opportunities Creation: Identified and explored new cross-media business opportunities in collaboration with the commercial department.- Live Broadcasts and Big Events: Managed large-scale live internet broadcasts for events such as the Prêmio Multishow (8 editions), Rock in Rio and Planeta Atlântida.- KPI Analysis: Analyzed online performance metrics to inform strategic decisions.- Budget Control: Managed the digital department's budget, optimizing resources and maximizing ROI.- Team Management: Led and mentored the digital marketing team, ensuring flawless campaign execution and goal achievement.- Team Training: Trained the customer service teams of subscription TV operators throughout Brazil.Strategic Partnerships: Managed strategic partnerships with advertising agencies, press offices, record labels, and other partners to expand actions reach.- Music Label Activations: Developed activation campaigns for artist launches and musical product releases. Show less