Responsável por gerenciar e criar estratégias de contas de Marketing Digital de empresas clientes da agência através das plataformas: Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads e Pinterest Ads.Criação e apresentação de relatórios com os resultados e andamento das campanhas e inteligência de negócios. Também, análise de concorrentes e de tendências. Tomada de decisão através de dados (data-driven) e, sendo sincero, algumas vezes, através do "feeling" (sempre… Show more Responsável por gerenciar e criar estratégias de contas de Marketing Digital de empresas clientes da agência através das plataformas: Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads e Pinterest Ads.Criação e apresentação de relatórios com os resultados e andamento das campanhas e inteligência de negócios. Também, análise de concorrentes e de tendências. Tomada de decisão através de dados (data-driven) e, sendo sincero, algumas vezes, através do "feeling" (sempre conversado).Em resumo:• Análise de dados através do Google Analytics e plataformas de anúncios• Criação de estratégias de mídias pagas• Criação de Dashboards através do Google Data Studio• Criação e apresentação de relatórios• Criação de Tags de Rastreamento através do Google Tag Manager• Monitoramento de performance das campanhas• Inteligência de Negócios (Business Intelligence) Plataformas:• Google Ads• Facebook Ads• Linkedin Ads• Twitter Ads• Pinterest Ads• Google Analytics• Google Data Studio• Google Merchant Center• Google Tag Manager• Google Trends Show less

In the beginning, it was a big challenge for me. Lead a team, be responsible for completing the training of analysts and for inserting them in daily practice.The challenge, in my view, was for not having led a team before (a team, as I prefer to call it) and having the fear of doing this management in the wrong way (or, even, of being toxic).In the first weeks I did it, even with fear, a little "square", but it worked out and after a while it became natural. I learned to be… Show more In the beginning, it was a big challenge for me. Lead a team, be responsible for completing the training of analysts and for inserting them in daily practice.The challenge, in my view, was for not having led a team before (a team, as I prefer to call it) and having the fear of doing this management in the wrong way (or, even, of being toxic).In the first weeks I did it, even with fear, a little "square", but it worked out and after a while it became natural. I learned to be transparent, and that includes not only showing your strengths for security but also, and, especially, your vulnerabilities. And it was very important to include the culture of "psychological security" in the team and to keep them engaged and without the fear of judgment.That, for sure, was the key that made everything lighter and more fluid, since they have the confidence to expose their thoughts and ideas, even when they are not sure if they really make sense.• Monitor operational indicators and manage decision making in real time.• Estimate the financial impacts of the analyzes generated by the team members.• Ensure the development of the analysts under my management.• Manage strategic planning.• Manage projects.• Manage customer performance.• Encourage psychological security in the team.• Encourage and develop innovative thinking in the team members.• Lead the interaction of the planning team with the client and with other areas of the company in order to ensure an adequate level of information and intervention in decision-making that can generate impacts for planning. Show less

Responsible for managing and creating Digital Marketing accounts for the agency's client companies through the platforms: Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and Pinterest Ads.Creation and presentation of reports with the results and progress of the campaigns and business intelligence. Also, analysis of competitors and trends. Taking through data and, being honest, sometimes, through "feeling" (always talked about).In short:• Data analysis through Google… Show more Responsible for managing and creating Digital Marketing accounts for the agency's client companies through the platforms: Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and Pinterest Ads.Creation and presentation of reports with the results and progress of the campaigns and business intelligence. Also, analysis of competitors and trends. Taking through data and, being honest, sometimes, through "feeling" (always talked about).In short:• Data analysis through Google Analytics and ad platforms• Creation of media page strategies• Dashboards creation through Google Data Studio• Creation and presentation of reports• Creation of Tracking Tags through Google Tag Manager• Monitoring the performance of campaigns• Business IntelligencePlatforms:• Google Ads• Facebook ads• Linkedin ads• Ads on Twitter• Ads on Pinterest• Google Analytics• Google Data Studio• Google Merchant Center• Google Tag Manager• Google Trends Show less

Responsible for blog content strategy for organic ranking for the company's customers.Results:• 10 high volume publications of monthly searches in the TOP 3 of Google's organic results (analyzed in May 2021).Of these 10, we can separate in:• 5 publications in the First Position (1st) of Google's organic results.• 5 publications in the TOP 3 of Google's organic results.In addition to these, there are still TWO (2) high volume publications in the TOP 10… Show more Responsible for blog content strategy for organic ranking for the company's customers.Results:• 10 high volume publications of monthly searches in the TOP 3 of Google's organic results (analyzed in May 2021).Of these 10, we can separate in:• 5 publications in the First Position (1st) of Google's organic results.• 5 publications in the TOP 3 of Google's organic results.In addition to these, there are still TWO (2) high volume publications in the TOP 10 of Google's organic results. Thus, totaling 12 content publications in Google's TOP 10 of a total of 16 produced.In short:• Research, analysis and choice of keywords (Keyword Research)• Creating the content structure in a strategic way• Formatting of content with good SEO practices• Responsible for discovering and researching potential Link Building (backlinks).Platforms:• Google Analytics• Google Data Studio• Google Search Console• Google Structured Data Testing Tool • SEMRush• UberSuggest Show less