Leonardo Ferraz

Leonardo Ferraz Email and Phone Number

Marketing Director - CMO - Board Member @ Baruel
State of São Paulo, Brazil
Leonardo Ferraz's Location
São Paulo, São Paulo, Brazil, Brazil
Leonardo Ferraz's Contact Details

Leonardo Ferraz work email

Leonardo Ferraz personal email

n/a
About Leonardo Ferraz

Senior marketer with more than 20 years of experience in FMCG & Consumer Health - at Baruel, Bayer Consumer Health, Unilever, Nielsen and Ipsos. Experience in Multinational and local companies.Balanced approach to short term results & sustained long term strategy having worked in regional (LatAm) and local roles.Proven track record, market share growth and P&L optimization for creating sustainable growth across different categories and brands. Diversified experience in marketing, media, business intelligence, sales force effectiveness and consumer insights;Focused on creating out-performance culture by challenging the status-quo and building high performance teams.Leadership experience to influence at peer and board level while engaging teams in achieving personal & company goals.

Leonardo Ferraz's Current Company Details
Baruel

Baruel

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Marketing Director - CMO - Board Member
State of São Paulo, Brazil
Website:
baruel.com.br
Employees:
427
Leonardo Ferraz Work Experience Details
  • Baruel
    Marketing Director - Cmo - Board Member
    Baruel
    State Of São Paulo, Brazil
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  • Baruel
    Marketing Director
    Baruel Aug 2023 - Present
    Brazil
    Marketing Director
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  • Bayer
    Marketing Head Brazil - Nutritionals I Analgesics I Allergy
    Bayer Oct 2020 - Jul 2023
    Group Marketing Manager BR - Nutritionals I Analgesics I AllergyKey brands: Redoxon, Natele (Elevit), Aspirin, Flanax (Aleve), Claritin
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  • Bayer
    Marketing Head Latam & Brazil - Skin Health & Women´S Intimate Health
    Bayer Sep 2018 - Sep 2020
    Group Marketing Manager LatAm & BR for Skin Health & Women´s Intimate Health LatAm. Key brands: Gino-Canesten, Canesten, Lotrimin and Mexsana
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  • Bayer
    Consumer Connection Head
    Bayer Jan 2016 - Sep 2018
    São Paulo Area, Brazil
    Head of Media I Consumer Insights I Business Intelligence I Sales Force Effectiveness
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  • Unilever
    Manager Ci Latam, Skin Cleansing & Oral Care
    Unilever Jan 2013 - Dec 2015
    Skin Cleansing: Lifebuoy and Lux, & Oral Care: CloseUp and Pepsodent
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  • Ipsos
    Sales Director
    Ipsos Apr 2008 - Dec 2012
    Responsible for Key accounts and New business development
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  • Nielsen
    Marketing Coordinator
    Nielsen Jan 2001 - Mar 2008
    Product development and Executive Management, with experience in all Nielsen solutions
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Leonardo Ferraz Skills

Market Research Consumer Insights Shopper Marketing Team Leadership Consumer Behavior Brand Development Nielsen Consumer Behaviour Customer Insight Advertising Integrated Marketing Segmentation Consumer Insight Advertising Research Product Development Marketing Management Brand Equity Forecasting Competitive Intelligence Market Planning Market Analysis Marketing Research Marketing Competitive Analysis Brand Management Focus Groups Quantitative Research Brand Architecture Analytics Business Insights Consumer Products Marketing Strategy Trade Marketing Client Services Questionnaire Design Market Intelligence Digital Marketing Primary Research Media Planning Digital Strategy Mobile Marketing Strategic Thinking Social Media Measurement Online Research International Marketing Product Innovation Pricing Strategy Marketing Communications Database Marketing Product Marketing

Leonardo Ferraz Education Details

Frequently Asked Questions about Leonardo Ferraz

What company does Leonardo Ferraz work for?

Leonardo Ferraz works for Baruel

What is Leonardo Ferraz's role at the current company?

Leonardo Ferraz's current role is Marketing Director - CMO - Board Member.

What is Leonardo Ferraz's email address?

Leonardo Ferraz's email address is le****@****sos.com

What schools did Leonardo Ferraz attend?

Leonardo Ferraz attended Fia - Fundação Instituto De Administração, Fgv - Fundação Getulio Vargas, Universidade Presbiteriana Mackenzie.

What skills is Leonardo Ferraz known for?

Leonardo Ferraz has skills like Market Research, Consumer Insights, Shopper Marketing, Team Leadership, Consumer Behavior, Brand Development, Nielsen, Consumer Behaviour, Customer Insight, Advertising, Integrated Marketing, Segmentation.

Who are Leonardo Ferraz's colleagues?

Leonardo Ferraz's colleagues are Herick Moraes, Vanessa Fernandes, Jéssica Barolli, Ellem Kauany Miranda De Sousa, Jônatas Santos, Bárbara Palmieri, Josemagno Cunha.

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