Leonardo Fullana Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

Leading product and strategy on the Data & AI team, building a world-class data platform on which data isn't just an asset, but rather the core of the business.

São Paulo, Brazil

Improving Nubanker’s journey to search, understand and trust data in the platform- Data Catalog: implementation of a platform to search for data, based on metadata curation, clear ownership, documentation and business terms, improving data discovery easiness by >55%- Data Lineage: creation of a tracing service for graph visualization, dependencies and.

São Paulo, Brazil

Led improvements on the data infrastructure, especially focused on reliability and cost-efficiency.- Increased efficiency on spot market usage and EC2 instances compatibility leading to a reduction of Cost/TB written in >55%- Creation of the self-managed Spark clusters lifecycle manager, reducing platform-related crashes

São Paulo, Brazil

Leadership of the squad responsible for the complete B2B onboarding experience. - Improved the whole onboarding experience, both as a platform and as a customer-facing product, reducing onboarding time by 84% and onboarding support calls by 65%.- Led the product vision and strategy, product discovery, hypothesis validation, user journeys, roadmap, and.

São Paulo, Brazil

Leadership of the Ads management platform squad.- Created a platform from scratch, increasing Ads revenue by 110% YoY while reducing operational toil by 75%- Led product discovery, research, journey mapping, prioritization, experimentation and product delivery, leading to an increase in ad slots by 4x while keeping the user experience tight- Owned product.

Brasília, Federal District, Brazil

Leadership of the area responsible for the company's growth, technology, data, and marketing.- Management of the digital product for payments, access control and gym routines, leading to a CAGR of 150% YoY and a LTV increase of more than 300%- Implementation of a business intelligence framework, with predictive dashboards and market monitoring, leading to.

Brasília, Federal District, Brazil

Leadership of the data, technology, and marketing area in the country leader in music festivals and music market intelligence. - Built from zero the digital products for a complete customer experience, from tickets purchasing to a digital wallet, increasing sales 35% YoY, LTV in 20%, reduced CAC by 25% and achieved a NPS of 90- Reported to the company.

Brasília, Federal District, Brazil

- More than 1 million leads generated, management of a budget of R$15 million and 30% CAC reduction - Planning, creation and optimization of paid media campaigns based on data- Conversion rate and email marketing optimization

Brasília, Federal District, Brazil

- Achieved a 12% GMV increase, 15% LTV increase and 30% CAC reduction through revenue and demand predictive analysis- Creation of data-informed strategies to reduce CAC and improve sales- Created sales performance monitoring and implemented web analytics

Brasília, Federal District, Brazil

- Implemented a standard operational process on how to create, manage and optimize paid media campaigns, create sales funnels, do market research and report results- Leadership of 1 analyst and 1 intern;- Managed success for key accounts, from results presentations to new marketing strategies brainstorming

Brasília, Federal District, Brazil

- Managed Google Ads, Facebook Ads, Criteo, Outbrain and Bing campaigns- Created results reports, optimization opportunities, and strategy plans- Directly managed customers success, holding follow-up calls and recovery meetings

Curso Superior De Tecnologia (Cst)

Bacharelado Em Ciências Humanas