Leonardo Lana Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Sp, Br

Belo Horizonte, Minas Gerais, Brasil

* Responsible for the operations of Mason Holdings' TIRES product. National role across the group's 70 branches through distribution of the Bridgestone, Firestone, and Titan brands. Management of 4 distribution centers.* Implementation of commercial strategies aimed at increasing sales volume. Achieved a 46% sales growth in 2023 compared to 2022.* Market analysis to identify growth opportunities, anticipate competitive moves, and develop strategies in collaboration with our suppliers.* Establishment of 4 distribution centers in the cities of Belo Horizonte, Uberlândia, Salvador, and Luiz Eduardo Magalhães.* Management of operational expenses, margin, stocks, and investments, as well as defining the strategic plan for the holding's tires product.* Direct management of 20 people and support for over 80 employees.

Minas Gerais, Brasil

* Responsible for the Commercial, Marketing and Operations areas of Grupo RGLongana in the aftermarket of Pirelli tires and LUBRAX lubricants. Management of 1 Distribution Center, 13 POS and 1 Retread.* Development of go-to-market strategies defining strategies and actions to maintain and grow market share.* Restructuring of the commercial area with the division of the retail and distribution segments.* Management of Logistics, Supply and IT areas with a focus on cost reduction and process optimization.* Developed, implemented and monitored of KPI's in order to monitor the performance of commercial activities preparing reports for shareholders.* Feasibility analysis to define the Group's investments and strategic planning.* Support to shareholders in the company's succession process.* Agreement for determined term.

São Paulo E Região, Brasil

* Responsible for the commercial and marketing areas in the tire aftermarket (CONSUMER line), establishing, together with the board, strategies and actions in the replacement channel. Direct and indirect management of 6 regional managers and 33 commercial advisors.* Increasing sales resulting in the growth of market share in consumer tires (PSR + LTR) and consolidation of leadership in the LTR segment in the Brazilian market. * Prospected, negotiated and developed the process of brand changing of the Curinga dos Pneus, a former Goodyear dealer with more than 27 stores in states of the Southeast, Midwest, North and Northeast regions.* Responsible for restructuring the Commercial Policy for the replacement channel (distribution and retail).* Participated, together with the commercial director, in the preparation of the new tire distribution system for the aftermarket, defining the methodology and the commercial and marketing strategies, prospecting new partners and implementing the process.* Developed, implemented and activated, together with the Trade Marketing area, sell in and sell out campaigns for the network of dealers aiming at sales growth through the use of assets such as Copa Libertadores da America and Copa Sudamericana.* Worked, together with the Product area, on the strategy construction, implementation, activation and commercial policy of the launch of 3 new products: Turanza T005, Destination LE2 and Destination HT, including the extension of the F-700 range.* Developed, together with the Supply area, S&OE and S&OP strategies, aiming to ensure a balance between sales demand and production planning.* Responsible for P&L for the commercial and marketing areas.

Belo Horizonte, Minas Gerais

* Worked as Regional Sales Manager, being responsible for the commercial and marketing areas in the aftermarket of the CONSUMER in the states of Minas Gerais, Rio de Janeiro and Espírito Santo. Direct management of five commercial advisors.* Restructured dealers’ performance process, improving final customer service by reducing deadlines, improving sales margins and increasing market share in these states.

São Paulo Area, Brazil

* Acting as Regional Sales Manager, responsible for the commercial and marketing areas in the aftermarket in the states of Minas Gerais, São Paulo and in the states in the Midwest and Northeast regions. Increasing sales growth versus a market growth in all categories, generating a market share increase in these states and strengthened Pirelli’s market presence and image with dealers, direct, indirect and Key Account customers. Management of fifteen commercial advisors.* Prospected, negotiated and developed the process of brand changing Albuquerque Pneus, a former Goodyear dealer with 12 stores in the states of Pernambuco and Paraíba.* Restructured and implemented the mapping process for the areas where dealers in Minas Gerais and São Paulo operate, improving customer service by reducing lead times and improving sales margins. It resulted in an increase in Pirelli’s market share.* Created, developed and implemented, together with the IT and Financial areas, the “Vendas Trianguladas” online platform, generating a strong reduction in discounts granted to customers compared to the previous process.* Managed the annual and monthly sales forecast, together with dealers, with a weekly monitoring of results.* Created, structured and implemented regional sell in and sell out campaigns, in order to reach the sales forecast of dealers and indirect customers by taking advantage of the company’s sponsorships, such as Formula 1, Stock Car, and Instituto Inhotim, among others. It generated a 10% increase over the sales for the same period of previous year.* Mapped and analyzed competitors’ commercial and marketing actions through market visits (direct and indirect customers), promoting a more competitive positioning of the brand.* Controlled and performed the OPEX of the regional offices through the analysis of the teams’ general and individual expenses, as well as of the projects, generating optimization of expenses and investments.

São Paulo Area, Brazil

* Led, as a Project Manager, the implementation of the B2FLEET SYSTEM at a national level, together with the headquarters in Milan and the IT, Commercial, Legal and Financial areas. B2FLEET SYSTEM is a sales platform for tires and services for rental companies, fleet management companies and dealerships. I was responsible for commercial agreements with companies, technical and commercial training for the dealers’ sales teams. B2FLEET SYSTEM implementation generated an increase in the flow of vehicles at Pirelli dealers and growth sales of company.* Worked as a Project Manager on the development and implementation of the REDE CREDENCIADA PIRELLI PROGRAM at national level, together with the IT, Commercial, Legal and Financial areas – REDE CREDENCIADA PIRELLI PROGRAM is a sales program for multi-brand dealers. The program generated an increase of Pirelli’s share in the multi brand channel, and represented a growth of volume at the company’s sales.* Created, implemented and managed national sell-in and sell-out marketing campaigns (“Fanáticos por Performance” and “Máquinas da Pirelli”), acting as the link between internal areas (IT, Procurement, Legal and Pricing) and external partners (marketing agencies). Managed a budget of R$ 7 million. The results were a sales growth of approximately 9% for dealers and 12% for the company.* Managed the implementation of the Marketing Programs – "Geomarketing", "Excelência no Varejo" and "Verba Cooperada" – together with the regional sales managers and dealers.* Controlled the investment budget and expense management of the area, with a cost reduction of 15% (R$ 1.5 million) in 2009 compared to the previous year.

Belo Horizonte Area, Brazil

* Provided consultancy to dealers, with technical and commercial support to sales teams, implementing national and regional commercial actions, sell-in and sell-out, and marketing programs, as well as monitoring the results achieved.* Worked directly in sales negotiations with direct, indirect, Key Account and reform customers.* Implemented the “Consumidor no Ponto de Vendas - Excelência no Varejo" program, training dealer’s sales teams throughout the state of Minas Gerais (around 650 people).* Prospected and developed new customers in order to increase sales and market share in the state of Minas Gerais.

Belo Horizonte E Região / Campinas, Brasil

* Provided consultancy and services to Texaco distributors (gas stations and lubricants wholesalers), seeking to increase the volume of fuel sales and the market share, thus placing the company in 3rd place in the Minas Gerais market.* Prospected and developed new partnerships with the opening of 13 new gas stations in the metropolitan region of Belo Horizonte.* Facilitated the expansion of the Star Mart convenience stores in Belo Horizonte through the development of promotions and partnerships with suppliers, thus increasing sales and opening 6 new stores during that period.* Implemented and monitored marketing promotions to achieve results.* Participated in the restructuring and maintenance of the distribution network of gas stations in the city of Campinas through the evaluation of existing dealers and through prospecting new customers.

Belo Horizonte Area, Brazil

* Worked directly in the service and sale of products (beers and soft drinks) to Key Account customers (supermarkets, convenience stores and special customers).* Participated in the launch of Bavaria Beer in the state of Minas Gerais, establishing marketing strategies, price positioning, positivizing POS, product dissemination through the distribution and implementation of merchandising material and the sampling in the various sales channels – “Amigos” concert. Result: the repositioning of the Antarctica brand amongst young people, with a gain of 4% of market share in the company’s results.* Liaised with the company and the distributor network through the management and training of teams, as well as defining objectives and strategies to increase sales.* Developed, implemented and monitored the sales results of the sell-out shares, as well as negotiating advertising (printed and TV media) with partners and suppliers, spaces for merchandising at POS and internal incentive campaigns.

Belo Horizonte Area, Brazil

* ACCOUNT MANAGER* CUSTOMER SERVICE – SERVICES SUPERVISOR

Leadership Development Program, Gestão De Pessoas Com Ênfase Em Liderança Organizacional

Executive Mba - Business And Finance Management, Business And Finance

Bachelor'S Degree In Business Administration, Business Administration