Leonardo Moreno

Leonardo Moreno Email and Phone Number

Business Strategist for Fortune 500 organization | Sr. Business Manager | MBA Finance & MSc Marketing | QSR | Marketing Science | Telecom | Cloud | Streaming | Marketing Manager | Pricing Manager | Strategy Manager @ Restaurant Brands International
Leonardo Moreno's Location
Miami, Florida, United States, United States
About Leonardo Moreno

Sr. Business Manager & Strategist with +12 years of experience and demonstrated track record driving growth, accelerating business development, reducing costs, improving operations, performing exhaustive analysis, and successfully creating solutions for complex business problems at Fortune 500 organizations in domestic and global markets.Solid experience in the exhaustive analysis of organizations, economic and financial analysis, development of commercial actions and implementation of effective strategies for the acceleration of income and growth of the customer base in more than 9 markets in Latin America and industries: Technology, digital media OTT-TV video entertainment, mobile, fiber & online services and consumer goods.✔ Skills Analytical | Team Player | Creative Thinking | Integral | Solution of complex problems | Decision making | Development of new products and businesses | Communication and Capacity to teach|✔ Interests and KnowledgeStrategic Planning | Corporate Finance | OTT PayTv | LATAM Markets | Brand & Consumer Behvaior | Statistical Modeling | Customer acquisition and loyalty | Digital Products | Big Data | Consumer Goods | Telecom | Services | Social commitment and volunteering | Video & Media Streaming | Digital Transformation✔ EducationMBA Finances | MSc Marketing | BS Economics | Diploma in Banking Finance | Advanced Management Program | Certificate | SAP FI certifed consultant |

Leonardo Moreno's Current Company Details
Restaurant Brands International

Restaurant Brands International

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Business Strategist for Fortune 500 organization | Sr. Business Manager | MBA Finance & MSc Marketing | QSR | Marketing Science | Telecom | Cloud | Streaming | Marketing Manager | Pricing Manager | Strategy Manager
Leonardo Moreno Work Experience Details
  • Restaurant Brands International
    Sr Manager - Strategy, Consumer Ops, Pricing & Marketing Science
    Restaurant Brands International 2023 - Present
    Toronto, Ontario, Ca
  • Huawei
    Principal Strategy & Operations - Growth, Revenue, Gtm, Marketing Analytics & Planning
    Huawei 2020 - 2022
    Shenzhen, Guangdong, Cn
    Manage operation of Cloud Services, including growth of users and downloads, P&L and revenue management, app monetization, go to market plan and develop commercial actions to ensure partners business success in Huawei’s ecosystem y and the massification of apps owned by operating systems (HarmonyOs/EMUI) and those of the developer communityResponsible for performance of company’s native apps including Huawei App Gallery, Petal Search, Huawei Video (App Marketplace, Search Engine, Video Streaming and Online Store) and implemennt commercial strategies for Huawei Ads DMP targeted advertising services to monetize 3rd parties🏆 Achievements:★ +11 key partnerships developed generating 15 new revenue share channels and 35% revenue growth of in app purchases★ Increase active users by 65% in 8 months by guaranteeing business success of new partners in Huawei’s ecosystem and key implementations★ Develop and execute commercial plan resulting in +56% revenue in app purchases and 60% MAU increase★ Quickly consolidate Huawei App Gallery as the third largest application store in the region, surpassing the app market
  • Telefónica
    Sr Manager - Growth Marketing, Revenue & Consumer Insights (Mp&A)
    Telefónica 2017 - 2020
    Madrid, Es
    I took on the challenge of expanding the business of digital video entertainment media OTT-TV together with a mobile offer for 14 countries of Latin Amnerica: Mexico, Costa Rica, Panama, Guatemala, Nicaragua, El Salvador, Colombia, Ecuador, Perú, Venezuela, Argentina, Chile, Brasil and Uruguay.In charge of costumer value proposition, pricing, consumer behavior and insights intelligence for LATAM. Responsible for generating strategies to grow customer base, study the evolution and behavior of subscribers, design go to market strategy, propose actions and solutions to make the business profitable: Video OTT linear & VOD (Movistar Play), PayTV business (IPTV and DTH) and up-selling with content providers (Netflix, HBO, FOX). In addition, promote and design new market differentiating offer with exclusive content such as Movistar Series (content of series) and Movistar eSport (content of gamers). Drive Digital product marketing on video streaming service. Driving outbound marketing strategy and optimize marketing performance across paid social channels🏆 Achievements:★ Generated action Plan in 3 dimensions: product, sales channels and content that resulted in a 250% increase in customers / subscribers in just 6 months for North Region★ Generation of a value proposal to launch 2 exclusive signals in the region that will be successfully located the exclusive signal of Movistar Series in the top 5 of international signals★ Develop a sustainable go to partner strategy that increase profitability in +30% through bundle offer and key partnerships in app (Movistar Play App)★ Content Action Plan Generated and implemented based on an exclusive signal for the 2018 FIFA World Cup that resulted in a 200% increase in subscribers in 5 markets of Central America
  • Telefónica
    Strategic Planning Team Lead
    Telefónica 2015 - 2018
    Madrid, Es
    Promoted by the organization as team lead and charged with turning around strategies to drive growth and increase revenue in short terms. Responsible of identifying growth opportunities through comprehensive market analysis, customer insights and technology trends. Work directly with senior management, including CMO and CFO, to create a value generation corporate plan.🏆 Achievements:★ Generated strategy to increase revenue in 220% for mobile business by implementing new business models and targeting customers★ Develop a business plan sustainable to 3 years with an organic growth of 50% approved successfully by the board of directors
  • Telefónica
    Marketing Planner
    Telefónica 2014 - 2015
    Madrid, Es
    Responsible for attracting new clients with immediate action strategies for Video Business Unit (DTH/Authenticated Streaming). Including developing a secondary market, increase up & cross selling, design pricing strategies, improve package plans offer and selecting video devices portfolio value at 4.5 MM USD🏆 Achievements★ Development of a secondary terminal market that resulted in a 30% growth in customers★ Implement a new marketing model under the financing scheme, achieving a 35% year-on-year sales growth in conjunction with marketing actions
  • Ucab- Andres Bello Catholic University
    Professor Of Microeconomics & Consumer Behavior
    Ucab- Andres Bello Catholic University 2016 - 2018
    Caracas, Dc, Ve
    Given my passion for studying, teaching and contributing to society, I devoted myself to acquire the necessary skills to become a University Professor of the 1st private university institution in the country (QS World University Rankings 2018) as an additional activity to my traditional professional services.In charge of teaching classes, lectures, evaluations on Microeconomics and consumer behavior. In addition, develop economic research, do tutorials for thesis and jury for economic research.🏆 Achievements★ Responsible for training +200 students of the economics school in the subject of microeconomics and consumer behavior★ Satisfactory approval and with outstanding mention of student theses★ Satisfactory evaluation as a teacher by both the academic authorities and students (91/100)
  • Sc Johnson
    Senior Analyst
    Sc Johnson 2013 - 2014
    Racine, Wi, Us
    Develop the corporate plan for the Andean region (VEN, COL, EC and PE), including P&L analysis and KPI's management. Report profitability to CFO and CMO and propose favorable solutions. Support business units regarding commercial planning, business cases and financial management.🏆 Achievements ★ Increase profitability by 11%, through a new price strategy and portfolio★ Generation of a profit by SKU platform (+500 SKU) that reduced the time dedicated to the analysis by 70%
  • Telefonica
    Finance & Controlling Specialist
    Telefonica 2010 - 2013
    Madrid, Es
    Responsible for analyzing and supervising commercial and financial behavior in 8 regions of the national territory. Including the analysis of the income statement, budget performance, profitability of devices and services, inventory needs and customer segmentation. Monitor the achievement of objectives and KPIs (ARPU, MOU, DOU CHURN, etc.), projection and consolidation of figures for financial reports and end month accounting processes, forecast and reporting to the head quarters 🏆 Achievements ★ Winner of the Bravo award for excellence, for the creation of a tool for customer control and analysis throughout the national geography that optimized the decision-making process through 7 dimensions: subscriber quality, customer value, devices rotation, regional profitability, competitive performance, level of consumption and potential for new business. ★ Recognition obtained by the dynamisation and online training of employees in financial management through an online platform.

Leonardo Moreno Skills

Microsoft Office Microsoft Excel Estrategia Empresarial Liderazgo De Equipos Estrategia De Mercadotecnia Finanzas Analisis De Datos Marketing Servicios De Telecomunicaciones Trabajo En Equipo Marketing De Productos Liderazgo

Leonardo Moreno Education Details

  • Cornell University
    Cornell University
    Ai
  • Ie Business School
    Ie Business School
    Global Business Management
  • Ucab - Universidad Católica Andrés Bello
    Ucab - Universidad Católica Andrés Bello
    Bs. In Economics
  • Universidad Metropolitana (Ve)
    Universidad Metropolitana (Ve)
    Msc- Marketing
  • Universidad Metropolitana (Ve)
    Universidad Metropolitana (Ve)
    Mba-Finance
  • Ucab - Universidad Católica Andrés Bello
    Ucab - Universidad Católica Andrés Bello
    Proffesional Certificated In Banking Finance

Frequently Asked Questions about Leonardo Moreno

What company does Leonardo Moreno work for?

Leonardo Moreno works for Restaurant Brands International

What is Leonardo Moreno's role at the current company?

Leonardo Moreno's current role is Business Strategist for Fortune 500 organization | Sr. Business Manager | MBA Finance & MSc Marketing | QSR | Marketing Science | Telecom | Cloud | Streaming | Marketing Manager | Pricing Manager | Strategy Manager.

What schools did Leonardo Moreno attend?

Leonardo Moreno attended Cornell University, Ie Business School, Ucab - Universidad Católica Andrés Bello, Universidad Metropolitana (Ve), Universidad Metropolitana (Ve), Ucab - Universidad Católica Andrés Bello.

What skills is Leonardo Moreno known for?

Leonardo Moreno has skills like Microsoft Office, Microsoft Excel, Estrategia Empresarial, Liderazgo De Equipos, Estrategia De Mercadotecnia, Finanzas, Analisis De Datos, Marketing, Servicios De Telecomunicaciones, Trabajo En Equipo, Marketing De Productos, Liderazgo.

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