Leonardo Saroni Email & Phone Number

Travel Tech 2 FCRE SA (TT2) is a €50 MM European Fund, launched to identify and accompany EU TravelTech scaleups that will be leaders into the next decade. TT2 is the 2nd Traveltech.vc fund following the launch of Travel Tech 1 SCR.With presence in Spain, Italy and Netherlands, TT2 has 5 General Partners with executive experience in leading technology-based and strategic companies in Travel such as Booking.com, Expedia, Google, Meta, or Deloitte.

Utrecht, Utrecht, Nl

Voetbalshop is the leading Football omnichannel retailer of the Benelux market, operating www.voetbalshop.nl, 20+ stores and generating 60+ Mln turnover.

Cuneo, Piemonte, It

We are the First & Only Meal Kit Company in the World with 34 Michelin Stars. Thanks to our aerospace technology we make Haute Cuisine accessible to everyone, everywhere.

Milano, Lombardia, It

Prana Ventures SICAF EuVECA S.p.A. is the first Italian Operational Venture Capital dedicated to companies in seed & post-seed stage. On July 21 Prana Ventures announced the first closing of a 50 Mln Fund. We invest into disruptive start-ups operating in the field of A.I., Blockchain as well as innovative players in more traditional business models such as e-commerce, marketplace and SAAS.

Amsterdam, Netherlands, Nl

Head up the Advertising Technology strategy and innovation, and I am responsible for the product integration with key brand and performance marketing platforms like Google, Facebook, Snapchat, Pinterest and Criteo.

Amsterdam, Netherlands, Nl

Managed all product integration aspects of the partnership with Facebook across Booking.com, including Product, Marketing, Engineering, Customer Service and Business Units with specific integrations needs (Booking Home, Transportation, Experiences).• Drafted, executed and regularly reported on all aspects of the Facebook Joint Business Plan (JBP).• Acted as primary contact person for strategy, execution and day-to-day management of the Facebook partnership, keeping all stakeholders up to date on the partnership and provided strategic advice when in top-to-top meetings and summits.• Overseen all product integrations with Facebook across Media buying and AdTech integrations, Messaging product development, Measurement tooling, Creative optimization tooling, and artificial intelligence integrations.• Ensured, by delivering strategies and recommendations that spend, growth and co-development with Facebook across all integrations was in line with the JBP.

Amsterdam, Netherlands, Nl

Headed up product and commercial teams for BookingSuite, a fully Booking.com owned B2B start-up that provides marketing and SAAS solutions for hospitality. I reported to Global Director of BookingSuite and was a member of both BookingSuite Leadership team and Booking.com Extended Leadership team.• Led teams that developed Booking.com proprietary applications for website development at scale (Web Direct), revenue management (Rate Manager) and a property management software.• Developed a Booking.com App Marketplace for Hospitality where 1.5+mln properties can discover and buy solutions that improve their operations (check-in and key handling to guests, online review and reputation management, concierge services) and help them and Booking.com deliver a better experience to customers.• Turned around product and commercial organization, defined strategy and introduced KPIs to measure engagement and growth

Amsterdam, Netherlands, Nl

Successfully built and directed a team of 10+ Product Owners (30+ developers) and Product Marketing Managers in the Growth Marketing organization (Global SEO team + Strategic Partnerships) reporting to CMO and being member of Extended Leadership Team.• Acting as Head of global SEO, defined strategy and driven execution of product, engineering & content efforts.• Turned SEO into the most profitable and fast growing performance marketing business channel, delivering high double digits growth in terms of daily transactions and new customer acquisitions. • Led a track of product teams and delivered new product integrations and business models that enabled Booking.com to convey compelling value proposition towards Partners and unlocked business opportunities and revenue growth in new verticals.• Optimized Conversion Rate of existing product solutions and enhanced syndication of content to affiliate Partners via API.

Amsterdam, Netherlands, Nl

Owned globally the business performance and led the product development roadmap for the SEO channel worldwide. Managed product integrations for Social Media in coordination with Customer Service.• Set up, led & grown the very first global and cross-platform SEO team operating in Agile methodology and delivered impressive revenue and transaction growth.• Designed, developed and delivered a proprietary experiment framework for A/B testing and tracking enabling budgeting, reporting and measurement of the SEO channel business metrics.

Amsterdam, Netherlands, Nl

Led the innovation roadmap for the strategic partnership team, exploring new distribution and affiliate opportunities worldwide.• Unlocked new revenues and business growth opportunities with App Developers, Mobile manufactures (pre-installs deals) and Browsers (Safari, Firefox, Opera).• Liaised with Area Managers to share best practices and coordinate roll out of new business models across their regions.

Amsterdam, Netherlands, Nl

Reporting to the managing director, my job was to manage a team of sales managers and account managers in the strategic partnership division that was responsible for operations with existing and future partners in EMEA. I was also leading business development and successfully set up partnerships with EMEA players that are adding value to Booking.com, both from a supply, demand and financial perspective.

Amsterdam, Netherlands, Nl

Developed new business for the Italian Strategic Partnership team, identifying, negotiating, contracting and implementing product integrations with partners that enabled them to sell Booking.com hotel inventory – typically companies in the travel space offering a complimentary product (airlines, trains, ticketing services) or high traffic websites in the region. I was also responsible for managing relationships with existing key strategic partners.

Financially supporting a sustainable fashion brand launched by Vanessa, my wife.

Pontedera (Pi), Italy, It

Master Of Science (Msc), Business Administration And Management, General

Booking.Com Academy

Master Of Science (Msc), Cems Mim - International Management

Summer School, Entrepreneurship/Entrepreneurial Studies

Bachelor'S Degree, Business Administration