● Leading the design strategy and execution for monetization products, driving innovation through Ads GenAI, automation, and advanced ad tech solutions.● Serving as a strategic partner across multiple teams within the Ads product domain, focusing on developing and refining growth strategies for ad performance, and revenue growth.● Collaborating closely with engineering, product, and data science teams to design scalable, user-centered solutions that align with broader business objectives, enhancing ad personalization, creative automation, and AI-driven monetization.

● Led the creation of a company-wide Design System that shaped over 30 digital products, ensuring design consistency and scalability.● Shipped complex applications and platforms for the energy sector, focusing on user-centered design and functionality.● Led and mentored a team of designers, fostering growth and ensuring high-quality design output.● Managed relationships with external agencies, coordinating efforts to deliver seamless design solutions.

● Led the design and development of complex applications and platforms for the energy sector, driving innovation and enhancing user experience.● Successfully designed and deployed CRM and LMS systems, ensuring seamless integration with existing processes.● Mentored and led a cross-functional team of designers and developers, fostering collaboration and growth within the team.● Managed relationships with external agencies to ensure timely delivery and alignment with business goals.

● Led the design of applications and solutions for multiple GE businesses, including Transportation, Power & Water, and Oil & Gas, delivering platforms to manage locomotive fleets and advanced solutions for improving power plant efficiency.● Maintained and scaled GE’s Design Systems, ensuring consistency across digital products.● Led design and research initiatives around AR and MR for IoT, exploring cutting-edge technology applications.

● Led the design and implementation of digital products for Fortune 500 companies, including ADP, ADT, Burger King, FedEx, GE, Mercedes-Benz, Walmart, and Wendy’s.● Managed design teams and mentored junior designers, fostering growth and ensuring high-quality output.

● Responsible for the design and implementation of digital products for 8 major fashion brands in Brazil.

● Completed a design internship, gaining hands-on experience in creating digital and print materials.● Collaborated with senior designers on university projects, focusing on branding and visual identity.● Assisted in the development of marketing collateral for various events and initiatives.● Enhanced skills in product design, typography, and layout through practical application.

● Provided freelance design services, specializing in User Experience (UX), User Interface (UI) Design, Product Design, and Graphic Design.● Led projects focused on User Experience Design (UED), Web Design, Wireframing, and Interaction Design using tools like Adobe Photoshop, Adobe Illustrator, Sketch App, Adobe InDesign, and Adobe Creative Suite.● Delivered high-quality Prototyping, Cascading Style Sheets (CSS), and HTML solutions while leveraging Design Thinking, User-Centered Design, and UX Research.● Specialized in Creative Direction, Concept Development, Logo Design, Typography, Brand Development, and Branding & Identity.● Collaborated on Information Architecture, Usability Testing, User Research, and Product Development for e-commerce platforms and product management.● Applied skills in Leadership, Communication, Usability, and Engineering to drive successful project outcomes.