Leonardo Spina Email & Phone Number

Rome, It

Italy

Main tasks:• Expert in developing and managing strategic communication initiatives for B2B & B2C companies, with a focus on enhancing brand reputation and fostering stakeholder engagement. My role encompasses internal and external communications, including media relations, content creation, event coordination, and digital communication management, ensuring alignment with corporate vision and values;• Specialized in integrating environmental & social sustainability into corporate communication strategies, aligning brand messaging with eco-conscious market trends;• Analysis of Customer Marketing and Sales status, needs and potential, with setting and management of the related proposals, plans and support activities, also from an Agile PM perspective;• Account management and management of relevant projects for acquired customers;• Coordinator of the Strategic and Operational Marketing team of the Company and for Customers who request it;• Coordination of the Marketing Team for Customers' Digital and Social Media activities aimed at strengthening the corporate image and lead acquisition;• Development, implementation and monitoring (also with predictive analysis) of Green Marketing, Digital Marketing & Lead Generation strategies and activities for Customers and for Proserpina (Activities, Round Tables, Events, etc.);• Consultant and speaker in companies on Digital & Green Marketing issues;• Copywriter and Content Creator of Sustainability Stories for Clients;• Coordinator for SEO and SEM activities in companies;• Sales Manager of the Proserpina sales team – 80% share (2021), 100% share (2022) and 130% share (2023);• B2B Sales Strategy in Society;• B2C and B2B Sales Strategies for some Clients.

Spokesperson authorized by UNSSC on of Green Marketing topics.Copywriter & Speaker of the topic in question with the aim of raising people's awareness on it, through dissemination on digital channels.

Spokesperson authorized by UNSSC on of Social Protection topics on social media.Copywriter of the topic in question with the aim of raising people's awareness on it, through dissemination on digital channels.

Contract Professor of "Green Marketing and Sustainable Environmental Communication" at Module XII of the Master in Biotechnology, Sustainability and Environmental Impact at La Sapienza University of Rome

Italy

• Trainer for Companies – Molinari (2022), Titocci (2021), Cogerp (2021), Diadora (2020-2022);• Contract Professor of "Green Marketing and Sustainable Environmental Communication" at Module XII of the Master in Biotechnology, Sustainability and Environmental Impact at La Sapienza University of Rome (2022-2023);• Co-Professor of the course in “Sustainability in Supply Chain” at LogiMaster – UniVerona (2018-2019).

Italy

Main tasks:- Manage and acquire SME and Enterprise customers throughout the country in the Health, Education and Sporting Center sectors;- Generate relationships with italian Customers, based on ethics, respects and truth, in order to understand their needs. Proposing and positioning the BHOHB products and services value.- Develop market analysis and collect main data for Market & Customers knowledge.- Collaborating with Engineer and Marketing Depts.

Rome Area, Italy

https://www.microfocus.com/it-it/homeItaly Sales Team Member for IT Security, Risk & Governance solutions.Responsible of the following activities:• Organization, development and management of sales relationship, up-selling and cross-selling with Prospects and Leads;• Organization and management of related negotiations, in team with Technical and ServicesArea;• Follow-up and reporting to South EMEA Sales Director;• Hunting activity of potential customers and Farmer activity to those already in, so to developnew business and establish a long-term relationships;• Account management and update activity on sales support tools (Salesforce and Pivotal).

Rome Area, Italy

Focal point for sales, marketing & communication initiatives.Main tasks:• Team member for pre-sales and negotiation with prospect and Clients • Designer of Sales proposals for prospects, through Client needs analysis and tailored selection of Proserpina’s service portfolio • Coordination of company's social media lead generation campaign• Responsible of marketing & communication proposals related to labels for sustainable products of an Italian fashion Brand

Rome Area, Italy

Focal point for marketing & communication initiatives.Main tasks:• Coordination of company's image redesign with new website, logo and pay-off, social media lead generation campaign• Project Management support for teams during seminar of Green Logistics and Sustainable Supply Chain at LogiMaster-Verona University (Feb 2018)• Collaboration for Sales proposal for prospects, through Client needs analysis and tailored selection of Proserpina’s service portfolio, and meeting preparation with active participation c/o prospects• Team member for marketing & communication inside the circular economy project of an Italian sport-wear Brand• Responsible of marketing & communication proposals related to the sustainable development of an Italian fashion & luxury Brand leader worldwide• Co-responsible for the comparative analysis of Brand positioning of 3 international Brands in clothing sector

Roma, Italia

Collaboration for design, development and review of company's web brochure, digital B2B introduction with layout, graphic format and website update.

Digital Marketing Analytics

6 weeks Executive on-line course on Digital Marketing & Predictive Analytics. This program provides the best approaches and practises.

Social Protection For Sustainable Development

6 weeks on-line course on Social Protection for Sustainable Development. Focus on practical perspectives of social protection as it.

Master'S Degree Of Science In Marketing, Communication & New Media, Marketing/Marketing Management, General, 108/110

Activities and Societies: 2 years of specialization studies after being graduated with a 3-years study at LumsaDissertation title.

Bachelor'S Degree, Communication And Media Studies

Dissertation: AN OVERVIEW INSIDE DISNEY & CO. – THE COMMUNICATION BETWEEN SNOWWHITE AND FROZEN.

Advanced Excell Course, Informatics

Attended an advanced excell course of 12 hours

B2 Intensive English Course, English Language And Literature, General

Attended the B2 level intensive English course in Malta for 2 weeks in August c/o MaltaLingua English School