Leonardo Rossi Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

I worked as a Digital Platforms Manager in Marketing, leading a team of 3 supervisors, overseeing 8 agencies, with development and optimization of strategies for 6 digital platforms, all within an average annual budget of R$8 million. Key accomplishments include:• Leading a team of 3 digital marketing professionals, covering a wide range of technical back-end disciplines and environments for platform hosting and database management, extending to design, creation, and digital content… Show more I worked as a Digital Platforms Manager in Marketing, leading a team of 3 supervisors, overseeing 8 agencies, with development and optimization of strategies for 6 digital platforms, all within an average annual budget of R$8 million. Key accomplishments include:• Leading a team of 3 digital marketing professionals, covering a wide range of technical back-end disciplines and environments for platform hosting and database management, extending to design, creation, and digital content publication expertise;• Managing and operating the samsung.com/br website, with the yearly production and publication of over 180 pages for TVs and Home Appliance products, along with product family pages (marketing pages), global campaigns, and promotional content production;• Preparation and localization of global digital product assets for usage in platforms such as samsung.com, the e-commerce site shop.samsung, and retailer websites;• Landing Pages development for campaign's traffic redirection and social media conversion, leads registrations, forms and live events.• Creation of the TV Help Me Choose simulator with the Product Management team. This involved designing the TV selection journey based on environmental preferences, content, size, and price, featuring a comparative table, lead capture, and random distribution of coupons to users upon journey completion, as well the technical backend and frontend solutions strategy;• Managing and optimizing digital platforms, websites, and apps, involving the hiring and implementation of database and web environments, coupled with analysis and enhancements to user journeys, UX and UI wiht tools like Hotjar, Beusable, Google Analytics, and Adobe Analytics;• Procuring and managing a local agency to support update operations, design and content creation, landing page development, audience configuration and monitoring, and the creation of dashboards and reports to effectively manage the samsung.com/br platform. Show less

São Paulo, São Paulo

In Digital Sales, I directly engaged in defining digital business strategies, leading the development of foundational projects across e-commerce platforms, WhatsApp, Salesforce, and Telephony for end-to-end registration, distribution, conversion, and management of campaign-generated leads.I executed digital sales planning and management, assuming a sales leadership role in the Digital Media Performance Room. Concurrently, the following activities were also undertaken:• Operation… Show more In Digital Sales, I directly engaged in defining digital business strategies, leading the development of foundational projects across e-commerce platforms, WhatsApp, Salesforce, and Telephony for end-to-end registration, distribution, conversion, and management of campaign-generated leads.I executed digital sales planning and management, assuming a sales leadership role in the Digital Media Performance Room. Concurrently, the following activities were also undertaken:• Operation of lead procurement and conversion, with real-time monitoring of conversion rates and other key digital media performance indicators;• Channel development, sales team training, implementation of service and conversion processes.• Management of technology platform vendors in Telephony, E-Commerce, and Chat;• Oversight of digital media sales partners, overseeing the administration and creation of sales incentive campaigns; Show less

São Paulo E Região, Brasil

São Paulo E Região, Brasil

São Paulo E Região, Brasil

Main responsibilities:- Generation and development of new business opportunities for Cellhire in Brazil, utilising the full range of Cellhire solutions;- Relationship development and management with telecom providers in Brazil;- Build long term relationship with Brazilian Companies and Customers;- General Business Administration;- People management;- Network and Operational management.

Rio De Janeiro E Região, Brasil

Corporate Division, World Cup Department• Worked on the project leadership for the implementation and operation of telecommunications and IT services to the media public for the 2014 World Cup and Confederations Cup 2013.• Developed internal process to support and guarantee the operations for Cellhire Mobile Solutions, focusing in the supplying of temporary mobile services for voice and data for companies and foreign customers during the events of the 2014 World Cup in… Show more Corporate Division, World Cup Department• Worked on the project leadership for the implementation and operation of telecommunications and IT services to the media public for the 2014 World Cup and Confederations Cup 2013.• Developed internal process to support and guarantee the operations for Cellhire Mobile Solutions, focusing in the supplying of temporary mobile services for voice and data for companies and foreign customers during the events of the 2014 World Cup in Brazil;• Leadership and organization on the workflow of a Help Desk and Field Service team with 14 people to support the ICT services for the UN in Rio+20;• Leadership on the project for development of the Rio+20 App for the Android platform. The development was carried out in partnership with Portugal Telecom, which worked directly in the programming of the application, while I worked on the definitions and validation of the requirements with the customer. The app became the official App for the Android platform, being released in 3 languages, with over 1,170 downloads;• Definitions and implementation of a business model for a sales process for services and technology systems equipment for Sports Arenas in partnership with Portugal Telecom. I did this through market researches, customer needs assessments, designing solutions portfolio and identifying partners for the business. With that, it was created the approach for the technical and commercial aspects for the proposals. In this way, Oi participated in the quotation process for 5 Stadiums and was hired by Castelão Arena for a contract with a estimation of USD 20 million revenue in 6 years. Show less

Rio De Janeiro E Região, Brasil

Executive Trainee (special programme at Oi where graduated candidates (3 - 5 years) with a MBA / Master level receives a complete training for 2 years (including Business, Service Delivery, Innovation and Coaching sessions). It focuses to prepare new executives in middle / long term for the company)Job-rotation in the following departments:• Corporate Division, World Cup Department: responsible for several demands to guarantee the services for the FIFA and LOC (Local Organizing… Show more Executive Trainee (special programme at Oi where graduated candidates (3 - 5 years) with a MBA / Master level receives a complete training for 2 years (including Business, Service Delivery, Innovation and Coaching sessions). It focuses to prepare new executives in middle / long term for the company)Job-rotation in the following departments:• Corporate Division, World Cup Department: responsible for several demands to guarantee the services for the FIFA and LOC (Local Organizing Committee) customers;• Marketing Division: project with Brand-Finance to evaluate and value the Oi brand. Creation of the Oi proposal for the sponsorship for the Rio 2016 Summer Olympics;• Marketing Division, Management and Control of the Advertising: responsible for process review, structuring and planning goals. Show less

São Paulo E Região, Brasil

Admission in the company by a Trainee Program, with training for professional development and participation in Supply Chain strategic projects.Supply Chain Analyst• Services hiring: RFP elaborations, Technical visits and negotiation;• Strategic definitions for logistics and negotiation for Maintenance, Repair, and Operating supplies (MRO) for Valves, Instrumentation and Automation segment;• Development of management reports and performance indicators reports;Supply… Show more Admission in the company by a Trainee Program, with training for professional development and participation in Supply Chain strategic projects.Supply Chain Analyst• Services hiring: RFP elaborations, Technical visits and negotiation;• Strategic definitions for logistics and negotiation for Maintenance, Repair, and Operating supplies (MRO) for Valves, Instrumentation and Automation segment;• Development of management reports and performance indicators reports;Supply Chain Trainee• Leadership on project for integrated maintenance services outsourcing focused on cost reductions and performance assurance;• Participation on the project for redesign the process for Supply Chain and Logistics Department with PriceWaterhouseCoopers;• Coordination of the Strategic Sourcing project for butterfly valves with a total gain of USD 500 thousand. Show less

São Paulo E Região, Brasil

Managing teams, involving more than 30 professionals in the areas of production and designs of electronic equipment.Acting directly on the Board of the Company for business strategies definitions.Creation and implementation of processes, training and products.Planning and Control of Operations for Logistics, Warehouse and Production.

Master Of Business Administration - Mba, Digital Data Marketing

Business/Commerce, General, Incomplete

Electrical And Production Engineering