CONTENT CO is a content strategy and public relations agency for clients who believe in connecting people through outstanding storytelling. We are focused on startups eager to have a more strategic presence in their own markets as well as in the global press. We provide multiple services such as: - Editorial consulting- Content strategy & operation- Social listening- Digital marketing- Public relations- Media training

I'm mentoring Brazilian news organizations on the Google News Initiative Audience Development Lab. The program brings together 30 companies that will spend three months focused on boosting how they grow and engage their audiences.

I'm mentoring media companies and journalists on the Elevate program, the International Center for Journalists' news business hub, with focus on social media strategy and marketing.

I wrote articles and interviews for the international and tech sections at Folha de Sao Paulo, a Brazilian newspaper with national distribution.

The Editorial Curation team is responsible for providing context to the most impactful conversations happening on Twitter. As the Global Director, I was in charge of defining our vision, strategy, key results and partnerships. - Managing a multicultural division with 100+ people based in eight countries. - Led the first Twitter's misinformation partnerships with Reuters and AP. - In charge of the content strategy and product activations for tentpole events such as Elections, Olympic Games and Awards shows, and also for the company response to international crisis like the Covid-19 pandemic and the war in the Ukraine. - Representing Curation to the c-level and in cross-functional initiatives such as misinformation, growth and global participation.

Brazil was the second country to launch the Curation team, right after the US and followed by the Spanish markets. I was in charge of hiring both teams and building a strategy with key partners in Latam + Spain. During this period I was also leading the News division for the Content Partnerships team in Latin America. - Led content partnerships focused on engagement, revenue and innovation with the main media players in the region: TV Globo, TV Bandeirantes, G1, Folha de Sao Paulo, O Estado de Sao Paulo, RBS, Televisa, Reforma, Infobae, La Nacion and Radio Caracol. - Launched a business model for media partners using Moments (a collection of Tweets) to feature premium content on Twitter. - Created a weekly TV segment in partnership with TV Bandeirantes that was broadcasted live on Fridays during the news show "Cafe com Jornal". The segment was presenting the most relevant conversations on Twitter over the week. - Responsible for the content plan and activations on the ground for the Cumbre Panama in 2015.

I was the first journalist hired in Latin America to build media partnerships with news outlets in Brazil and also support governments, politicians and political parties on the ground. - Launched the Twitter For News program, offering training for 500+ journalists from the whole country. - Hosted a Twitter Day in the Brazilian Congress for 300+ politicians focused on the 2014 Elections. - Led creative media partnerships for the 2014 World Cup and the 2014 Presidential Elections with the main news organizations in Brazil (TV Globo, G1, Veja, Folha de Sao Paulo, O Estado de Sao Paulo, Radio Jovem Pan) - Nominated as the "Global Chair for Government", supporting peers from international markets to develop partnerships with their local governments.

Bandeirantes and Twitter had a partnership to showcase the most relevant conversations of the week live on TV. I was in charge of curating the content and presenting the segment every Friday in the morning show "Café com Jornal".

As a Journalism Manager, I was leading the newsroom in Sao Paulo, coordinating a 24/7 national news operation. - Managed a team of 65 journalists. - Led national coverages such as Elections, Carnaval Parades, and sports events. - Launched the first multimedia projects from the company using Youtube and Twitter as the main channels for content distribution. - Coordinated international events on the ground such as the Olympic Games in Beijing, 2008 and the World Cup in South Africa, 2010. - Created a monitoring system using advanced search on Twitter to identify local stories. - Reorganized the Sports department introducing new interaction tools and focusing on exclusive content.

I was responsible for the content output in Sao Paulo during the prime time in the afternoons. - Assigned stories and coordinated a team of ten reporters; - Coordinated two national shows; - Led the implementation of new radio stations in the national network, training the local journalists and cross-functional teams.

I was a sports reporter for the main FTA TV channel in Brazil and also did participations on their sports cable channel, Sportv. - Live broadcasts (soccer, volleyball, basketball and F1) - Interviews and special reports for national and local TV shows