Head Of News & Curation, Latam + Spain
Brazil
Brazil was the second country to launch the Curation team, right after the US and followed by the Spanish markets. I was in charge of hiring both teams and building a strategy with key partners in Latam + Spain. During this period I was also leading the News division for the Content Partnerships team in Latin America. - Led content partnerships focused on engagement, revenue and innovation with the main media players in the region: TV Globo, TV Bandeirantes, G1, Folha de Sao Paulo, O Estado de Sao Paulo, RBS, Televisa, Reforma, Infobae, La Nacion and Radio Caracol. - Launched a business model for media partners using Moments (a collection of Tweets) to feature premium content on Twitter. - Created a weekly TV segment in partnership with TV Bandeirantes that was broadcasted live on Fridays during the news show "Cafe com Jornal". The segment was presenting the most relevant conversations on Twitter over the week. - Responsible for the content plan and activations on the ground for the Cumbre Panama in 2015.