Marketing data specialist responsible for generating insights for Alura's B2C marketing team, an educational platform with more than 600 thousand students and 5 thousand companies impacted in Brazil, assisting in the development of an analytical culture to amplify the impact on marketing.Main responsibilities- Create reports, studies, and dashboards that provide strategic indicators to guide the marketing team and the board. Underpinning resource allocation and identifying… Show more Marketing data specialist responsible for generating insights for Alura's B2C marketing team, an educational platform with more than 600 thousand students and 5 thousand companies impacted in Brazil, assisting in the development of an analytical culture to amplify the impact on marketing.Main responsibilities- Create reports, studies, and dashboards that provide strategic indicators to guide the marketing team and the board. Underpinning resource allocation and identifying opportunities for optimization.- Manage Alura's Google Analytics 4 as a data owner, ensuring governance and data integrity, and promoting a data-driven culture within the team.- Lead the transition of marketing data to a cloud infrastructure. And also explore new functionalities in marketing and web analytics tools, increasing data reliability and quality.Key skills- Looker Studio / Power BI- Google Tag Manager- Google Analytics 4 / Mixpanel- SQL / Python Show less

Implemented web analytics data collection for dozens of clients in Brazil and Latin America that allowed detailed performance analysis, helping them make more than R$500 million in two years.Main clients: Fluency Academy, Flávio Passos, O Corpo Explica, Tiago Brunet, Gavin Roy, Brando Angulo. Main responsibilities- Management of the BI team retaining and developing employees.- Creation of processes and standardization in data collection and analysis allowing us to work… Show more Implemented web analytics data collection for dozens of clients in Brazil and Latin America that allowed detailed performance analysis, helping them make more than R$500 million in two years.Main clients: Fluency Academy, Flávio Passos, O Corpo Explica, Tiago Brunet, Gavin Roy, Brando Angulo. Main responsibilities- Management of the BI team retaining and developing employees.- Creation of processes and standardization in data collection and analysis allowing us to work on dozens of projects in parallel.- Critical view of studies in search of learning optimizing CAC and ROAS for our clients.Key skills- Looker Studio / Google Data Studio- Google Tag Manager- Google Analytics 4 / Universal- SQL Show less

Assisted in the planning, study and management of water resources in different river basins in the states of Bahia and the Federal District in Brazil.Main responsibilities- Water resources management planning- Construction of hydrological rainfall-runoff models- Spatial analysis and mapping of river basin characteristicsKey skills- HEC-HMS- ArcGIS- Excel and VBA