Leonardo Gayer Email & Phone Number

Corona, California, Us

Latin America - South America / Central America / Caribbean. 47 countries

Corona, California, Us

Head of Marketing, Trade Marketing, Innovation, Digital, Media, PR, BTL Activation, Events and Athletes / Ambassadors Sponsorships - Brazil. Brands: Monster Energy, Reign Total Body Fuel and Burn.

Laval Cedex 9, Mayenne, Fr

1) Head of Chilled Dairy Category (Yogurts, Fermented Milk, Petit Suisse and Desserts). Brands Parmalat, Batavo and Elegê. • Direct report to CEO LATAM, implemented turnaround plan of the Batavo Yogurt business after spin off of BRF. Result 2016: net sales 5% increase and 58% increase in contribution margin vs. 2015; Batavo was the highest–growing yogurt brand in market share value 2016-2017 YTD Maydelivering +1pp of growth; • 360o re-positioning of the Batavo brand (TV Copy, Offline and Digital Media, Influencers Program, PR, Trade Marketing activities) with the sponsoring of Masterchef Program;• Leadership of Elege Fermented Milk Sponge Bob Consumer Promotion that resulted in an up to 60% increase in the sell out of chosen stores (TV Copy, Digital Media, Influencers Program, PR, Trade Marketing);• Portfolio renewal plan stimulating the trade up for higher value-added segments, including launch of 12 skus. Result: R$ 3MM of additional Contribution Margin 2016 Full Year;• Re-launch of Greek Yogurt Batavo. New packaging and product proposal. Launch of 100g and 500g packaging (exclusive in the market). Result: Lactalis Award as Best Project of the Year. Record in net revenue, contribution margin and since Market share in Greek segment since 2015 (doubled market share in 2016); • Re-launch of the Petit Suisse Batavinho line with a 10% sugar reduction and an unprecedented sku of white chocolate. Result: 54% increase in the volume coming from the three new flavors, without cannibalization of the base line.

Amsterdam, Nl

Brand, Business and Experience - Cervejaria Devassa Franchises.Brand repositioning: http://exame2.com.br/mobile/marketing/noticias/devassa-abandona-sensualidade-em-sua-nova-assinaturaBeer website: www.devassa.com.br

Amsterdam, Nl

Premium Beers: Baden Baden, Eisenbahn (Brazil’s premium beer market leaders) and Kirin Ichiban Beer (Kirin’s biggest selling brand)Sake Azuma Kirin (Brazil’s sake market leader)• Net Sales increase of 47% in 2014, gaining 3 points of market share of value;• Lead 360-degree Marketing Program (ATL/BTL) to celebrate Baden Baden 15th anniversary unveiling a new advertising campaign starring the famous chef Claude Troisgrois, lauching the first beer truck in Brazil (Foodtruck Baden Baden) with the food paring experience, a new label, an inedited Instagram activation and an online food paring platform`• Lead the Crowdsourcing Initiative Mestre Cervejeiro Eisenbahn 2014, which allowed home brewers create their own beer and compete to have the best homemade beer be launched by Eisenbahn as a limited edition. The initiative won the silver medal AMPRO Globe Awards as the best Integrated Communication Program in 2013;• Develop long-term strategic brand plan, defining the innovation roadmap for 2014-2017 (brand platforms, products, packaging and strategic parnerships); • Launch of 07 skus delivering additional seven (07) points of contribution margin compared tieh base line.

The company is focused in developing online games tailored to every country, with a strong local content. We have developed games for more than 10 countries and have more than 400,000 monthly active users. The company has developed a powerful framework for developing card games, which shortens the development cycle. The company generates revenue by selling credits to users and by advert-gaming.• Responsible for the Marketing Plan for the new launchings in Brasil (4Ps definition and communication initiatives);• Conduct and analyse online researches to support the Marketing innitiatives;• Develop partnerships and sell advertisements for games in Latin America.

Purchase, New York, Us

• Marketing executive responsible of Kero Coco acquisition by PepsiCo. Responsible of brand re-launch and the category full P&L (top-bottom line) leading business strategies to maximize profit;• Relaunch Kero Coco Brand in Brazil - create new Brand Architecture, Brand Portfolio, Visual Identity and Positioning from scratch (brand essence, values, target consumer, competitive arena) based on a robust study about the non-alcoholic beverages;• Develop long-term strategic brand plan, defining the innovation roadmap for 2010-2015 (product, packaging and got-to-market) based on consumer/shopper insights;• Lead the 360-degree Marketing Program (ATL/BTL/PR) to promote the new Kero Coco’s Positioning - briefing, copy strategies and media and communication plan definition;• Manage portfolio architecture establishing pack/price strategies and sku rationalization;• Coordinate the Annual Trade Marketing Plan working directly with POP agencies and Sales;• Implement Professional Marketing program among nutritionists and key opinion formers.PROVEN RESULTS:• Net sales increase of 6,2% in 2011 compared with preceding year as result of the agressive plan to dominate the point of purchase and increase the product trial;• Market share Brazil increase of 3 points (Jan-Jul’12), 9 points in modern trade channel, as result of Summer Plan 360o changing the business premisses as channel mix, pricing and brand communication;• Launch of a new Marketing Campaign and Fan Page (+100 likes within the first 02 months) based on new Positioning• Trop Coco relaunch as a flanker in order to protect Kero Coco from the competitors resulting in market share increase of 0.6 points in 2012 (Jan-Jul);• Launch of a inedited product category in Brazilian market, with a original packaging, delivering additional eight (08) points of contribution margin when compared to the base line;• Launch of Kero Coco’s new brand visual identity (packaging, communication, digital, PR, point-of-purchase).

Las Rozas, Madrid, Es

Categories: juice ready to drink and powder, water, soy drink, soft drink, energetic drink, tonic, beer, wine, vodka and whisky• Identify customer needs and market trends in order to develop best portfolio architecture ensuring look & feel of Private Label proposition is relevant to customers; • Develop 360-degree Marketing Program in store and out of store (TV, online, press media, radio, sampling, POP displays and leaflets), establishing the best portfolio architecture, developing products, packaging and pricing strategies;• Define the innovation roadmap in order to increase the value perception of private label vs. market leader;• Manage all product development process (concept test, packaging, P&L and Quality audit in plant);• Build Private Label deal propositions with manufacturers to maximize profitability and ensure product differentiation, establishing annual business plans and KPIs.PROVEN RESULTS: • Net Sales increase of 8% 2009 vs. 2008 and increase of 0,4 points of private label participation in product assortment due to right pricing strategy and successful product launches;• Seven successful launches: Rio Claro beer (0.3% of market share in São Paulo), Tonic, Splash (sparkling flavored water) and soft drink product line with four flavors.

Leverkusen, North Rhine-Westphalia, De

• Approve business plans and prioritize launches across many countries as China, US, Brazil, Canada and Italy;• Conduct product launches among several departments as Finance, Quality, Research and Development and Sales;• Implement the new brand guideline in US Market.

Berkeley, Ca, Us

Eight-month full-time Program with major in Marketing and composed of two phases:1st phase: academic studies - main subjects: Marketing Strategy, Branding, Advertising, Promotion, Finance, Marketing Research, Global Product Launching, CRM.2nd phase: professional experience at Bayer USA as mentioned above.

São Paulo, Sp, Br

• Lead the 360-degree Marketing Program – TV, online, magazine advertising and a product placement on TV prime time;• Launch new product in Brazilian market - Microwave Pizza - concept definition and test, brand strategy, product testing, research, packaging, pricing and launch presentations;• Coordinate a original Marketing Experience effort - “in store Pizzaiolo” in Carrefour retail chain, promoting the homemade reason to believe of the brand;• Responsible of the largest product improvement project for frozen pizza category;• Implement Route Planner software with the Sadia sales force - preparation of a business case study, culture change, training, pilot test, analyses and implementation;PROVEN RESULTS: • Record sales in Pizzas, Main-Dish Pies and Fresh Pasta in 2007;• Pizza’s contribution margin (%) increase of 2 points as a result of a new pricing strategy;• Microwave Pizza - revenues of US$16 million in 2007, sales target surpassed, gain of 3 points of market share and two awards: FiSA Awards 2007 (Food Industry Oscar as product of the year) and Worldstar 2008 (most innovative packaging); • Product improvement project – proven increase of purchase intention in +15%;• Market share increase of 3 points as result of a pack price strategy reducing pie packaging size from 700g to 500g;• Route Planner – net sales increase of 7% and salesman fuel reduction of 10% in the eight-month market test.

Chicago, Us

• Coordination of a singular Guerrilla Marketing activation: “live outdoors” to promote the brand refreshing before parties, generating spontaneous media coverage worth US$ 1 million. Benchmarking for others countries;• Support three products launch: Clorets Blister, Clorets Sugar Free and Clorets Artic Mint.

Graduate, International Marketing Program

Post Graduate Degree, Business Administration And Management, General

Specialization, Retail Marketing

Bachelor, Business Administration - Marketing - Communication

Education record

Sports Marketing Specialization, Sports Marketing