Leonardo Gayer Email & Phone Number

Corona, California, US

Latin America - South America / Central America / Caribbean. 47 countries

Corona, California, US

Head of Marketing, Trade Marketing, Innovation, Digital, Media, PR, BTL Activation, Events and Athletes / Ambassadors Sponsorships - Brazil. Brands: Monster Energy, Reign Total Body Fuel and Burn.

Laval Cedex 9, Mayenne, FR

• 1) Head of Chilled Dairy Category (Yogurts, Fermented Milk, Petit Suisse and Desserts). Brands Parmalat, Batavo and Elegê.
• Direct report to CEO LATAM, implemented turnaround plan of the Batavo Yogurt business after spin off of BRF. Result 2016: net sales 5% increase and 58% increase in contribution margin vs. 2015; Batavo was the.
• 360o re-positioning of the Batavo brand (TV Copy, Offline and Digital Media, Influencers Program, PR, Trade Marketing activities) with the sponsoring of Masterchef Program;
• Leadership of Elege Fermented Milk Sponge Bob Consumer Promotion that resulted in an up to 60% increase in the sell out of chosen stores (TV Copy, Digital Media, Influencers Program, PR, Trade Marketing);
• Portfolio renewal plan stimulating the trade up for higher value-added segments, including launch of 12 skus. Result: R$ 3MM of additional Contribution Margin 2016 Full Year;
• Re-launch of Greek Yogurt Batavo. New packaging and product proposal. Launch of 100g and 500g packaging (exclusive in the market). Result: Lactalis Award as Best Project of the Year. Record in net revenue, contribution.

Amsterdam, NL

Brand, Business and Experience - Cervejaria Devassa Franchises.Brand repositioning: http://exame2.com.br/mobile/marketing/noticias/devassa-abandona-sensualidade-em-sua-nova-assinaturaBeer website: www.devassa.com.br

Amsterdam, NL

• Premium Beers: Baden Baden, Eisenbahn (Brazil’s premium beer market leaders) and Kirin Ichiban Beer (Kirin’s biggest selling brand)Sake Azuma Kirin (Brazil’s sake market leader)
• Net Sales increase of 47% in 2014, gaining 3 points of market share of value;
• Lead 360-degree Marketing Program (ATL/BTL) to celebrate Baden Baden 15th anniversary unveiling a new advertising campaign starring the famous chef Claude Troisgrois, lauching the first beer truck in Brazil (Foodtruck.
• Lead the Crowdsourcing Initiative Mestre Cervejeiro Eisenbahn 2014, which allowed home brewers create their own beer and compete to have the best homemade beer be launched by Eisenbahn as a limited edition. The.
• Develop long-term strategic brand plan, defining the innovation roadmap for 2014-2017 (brand platforms, products, packaging and strategic parnerships);
• Launch of 07 skus delivering additional seven (07) points of contribution margin compared tieh base line.

• The company is focused in developing online games tailored to every country, with a strong local content. We have developed games for more than 10 countries and have more than 400,000 monthly active users. The company.
• Responsible for the Marketing Plan for the new launchings in Brasil (4Ps definition and communication initiatives);
• Conduct and analyse online researches to support the Marketing innitiatives;
• Develop partnerships and sell advertisements for games in Latin America.

Purchase, New York, US

• Marketing executive responsible of Kero Coco acquisition by PepsiCo. Responsible of brand re-launch and the category full P&L (top-bottom line) leading business strategies to maximize profit;
• Relaunch Kero Coco Brand in Brazil - create new Brand Architecture, Brand Portfolio, Visual Identity and Positioning from scratch (brand essence, values, target consumer, competitive arena) based on a robust study.
• Develop long-term strategic brand plan, defining the innovation roadmap for 2010-2015 (product, packaging and got-to-market) based on consumer/shopper insights;
• Lead the 360-degree Marketing Program (ATL/BTL/PR) to promote the new Kero Coco’s Positioning - briefing, copy strategies and media and communication plan definition;
• Manage portfolio architecture establishing pack/price strategies and sku rationalization;
• Coordinate the Annual Trade Marketing Plan working directly with POP agencies and Sales;

Las Rozas, Madrid, ES

• Categories: juice ready to drink and powder, water, soy drink, soft drink, energetic drink, tonic, beer, wine, vodka and whisky
• Identify customer needs and market trends in order to develop best portfolio architecture ensuring look & feel of Private Label proposition is relevant to customers;
• Develop 360-degree Marketing Program in store and out of store (TV, online, press media, radio, sampling, POP displays and leaflets), establishing the best portfolio architecture, developing products, packaging and.
• Define the innovation roadmap in order to increase the value perception of private label vs. market leader;
• Manage all product development process (concept test, packaging, P&L and Quality audit in plant);
• Build Private Label deal propositions with manufacturers to maximize profitability and ensure product differentiation, establishing annual business plans and KPIs.PROVEN RESULTS:

Leverkusen, North Rhine-Westphalia, DE

• Approve business plans and prioritize launches across many countries as China, US, Brazil, Canada and Italy;
• Conduct product launches among several departments as Finance, Quality, Research and Development and Sales;
• Implement the new brand guideline in US Market.

Berkeley, CA, US

Eight-month full-time Program with major in Marketing and composed of two phases:1st phase: academic studies - main subjects: Marketing Strategy, Branding, Advertising, Promotion, Finance, Marketing Research, Global Product Launching, CRM.2nd phase: professional experience at Bayer USA as mentioned above.

São Paulo, SP, BR

• Lead the 360-degree Marketing Program – TV, online, magazine advertising and a product placement on TV prime time;
• Launch new product in Brazilian market - Microwave Pizza - concept definition and test, brand strategy, product testing, research, packaging, pricing and launch presentations;
• Coordinate a original Marketing Experience effort - “in store Pizzaiolo” in Carrefour retail chain, promoting the homemade reason to believe of the brand;
• Responsible of the largest product improvement project for frozen pizza category;
• Implement Route Planner software with the Sadia sales force - preparation of a business case study, culture change, training, pilot test, analyses and implementation;PROVEN RESULTS:
• Record sales in Pizzas, Main-Dish Pies and Fresh Pasta in 2007;

Chicago, US

• Coordination of a singular Guerrilla Marketing activation: “live outdoors” to promote the brand refreshing before parties, generating spontaneous media coverage worth US$ 1 million. Benchmarking for others countries;
• Support three products launch: Clorets Blister, Clorets Sugar Free and Clorets Artic Mint.

Graduate, International Marketing Program

Post Graduate Degree, Business Administration And Management, General

Specialization, Retail Marketing

Bachelor, Business Administration - Marketing - Communication

Education record

Sports Marketing Specialization, Sports Marketing