Leonard Tafro Email & Phone Number

Princeton, New Jersey, United States

Princeton, New Jersey, United States

Create, develop and execute strategic direction and plans for pharmaceuticalindustry clients.Ensure the quality of the strategic direction is maintained throughout the development of client projects.Responsible forProject and campaign status and performance, Client web site strategy, usability, and performanceClient digital marketing program strategy, goals, and KPIs, Client business and campaign goals and KPIsAvailable data and how it is collected, integrated and used,… Show more Create, develop and execute strategic direction and plans for pharmaceuticalindustry clients.Ensure the quality of the strategic direction is maintained throughout the development of client projects.Responsible forProject and campaign status and performance, Client web site strategy, usability, and performanceClient digital marketing program strategy, goals, and KPIs, Client business and campaign goals and KPIsAvailable data and how it is collected, integrated and used, Current and future segmentation and targeting efforts, Social media strategy Show less

New Jersey, United States

Far Hills, Nj

Oversee all digital marketing strategy and tactical planning for Solstice's pharmaceutical clients. Manage a team of engagement experts, UX designers and developers. Showcase Solstice's data-centric, omnichannel approach to creating engaging, performant digital experienced tailored to users and their goals. Health technology evangelist, technology pioneer.

Bedminster, New Jersey

As the Digital Account Director/Digital Strategist I play an integral role in the successful planning and implementation of digital communication strategies for client healthcare brands. To serve those goals I consider all audience touch points and digital experiences with the brand, and help create innovative ideas that bridge web, mobile, email, creative, gaming, search and digital media to provide solutions to clients that are based on user insight and in context of overall marketing and CRM… Show more As the Digital Account Director/Digital Strategist I play an integral role in the successful planning and implementation of digital communication strategies for client healthcare brands. To serve those goals I consider all audience touch points and digital experiences with the brand, and help create innovative ideas that bridge web, mobile, email, creative, gaming, search and digital media to provide solutions to clients that are based on user insight and in context of overall marketing and CRM strategies. I also plan and sell-in marketing approaches, apprise clients of competitive activity, and make informed and authoritative recommendations regarding emerging digital and new technologies. Show less

Mountain Lakes, Nj

Lead projects combining Strategy, Design and Technology for Pharma and Life-Science industryArchitected and configured complex CRM/CXM systems, creating user-flow and data-flow diagramsManaged User Experience Archtecture team Developed and tested APIs for Web services, business applications and data visualization toolsBuilt working prototypes of mobile applications, IOT integrations, Wearable API, Alexa Skills, AI chatbotsAuthored thought-leadership papers and POV posts… Show more Lead projects combining Strategy, Design and Technology for Pharma and Life-Science industryArchitected and configured complex CRM/CXM systems, creating user-flow and data-flow diagramsManaged User Experience Archtecture team Developed and tested APIs for Web services, business applications and data visualization toolsBuilt working prototypes of mobile applications, IOT integrations, Wearable API, Alexa Skills, AI chatbotsAuthored thought-leadership papers and POV posts highlighting user-centered design, development, and measurement Presented "Tech-Talks" demonstrating and showcasing emerging technologies to non-technical, C-level audiencesVetted and showcased new platform, device, and service vendors for custom solutionsOversaw the creation of a "Future of health" digital showcase for McCann Wordgroup Global Leadership ConferencePerformed technology platorm and landscape audits of our clients' own infrastructure to inform better ROILed brand and tactical planning sessions with multi-disciplinary teams across account, creative, UX, PMParticipated in and presented at Global Strategic think-tanks and workshops Show less

Managed other Technology Implementation Leads and UX DesignersServed as conduit between agency, third-party developers, and client IT departmentsWrote detailed measurement implementation plans translating KPIs into goal funnels and metrics outputGathered and presented insights from Google Analytics, Mixpanel, other measurement platformsArchitected data diagrams, API namespacesAuthored detailed technical documentation including• Business requirements• Link and URL… Show more Managed other Technology Implementation Leads and UX DesignersServed as conduit between agency, third-party developers, and client IT departmentsWrote detailed measurement implementation plans translating KPIs into goal funnels and metrics outputGathered and presented insights from Google Analytics, Mixpanel, other measurement platformsArchitected data diagrams, API namespacesAuthored detailed technical documentation including• Business requirements• Link and URL matrices • Click-tag and tracking matrices• Test cases and Test Plans for web and mobile applicationsCoded solution "stubs" to facilitate technology integrationsExpert user of DoubleClick, Sizmek, many other media serving platformsTrained in CLM platform (i.e. VEEVA), Marketing Automation platforms (I,e, Marketo, HubSpot) and Enterprise CRM (i.e. Salesforce.com)Consulted with project teams to manage project scope and communicate technology issues to clients and the agencyCollaborated with internal and external clients to align technology choices and implementations with business objectives Show less

Mountain Lakes, New Jersey

Authored detailed technical documentation including• Business requirements• Link and URL matrices • Click-tag and tracking matrices• Test cases and Test Plans for web and mobile applicationsCoded solution "stubs" to facilitate technology integrationsExpert user of DoubleClick, Sizmek, many other media serving platformsTrained in CLM platform (i.e. VEEVA), Marketing Automation platforms (I,e, Marketo, HubSpot) and Enterprise CRM (i.e. Salesforce.com)Consulted with… Show more Authored detailed technical documentation including• Business requirements• Link and URL matrices • Click-tag and tracking matrices• Test cases and Test Plans for web and mobile applicationsCoded solution "stubs" to facilitate technology integrationsExpert user of DoubleClick, Sizmek, many other media serving platformsTrained in CLM platform (i.e. VEEVA), Marketing Automation platforms (I,e, Marketo, HubSpot) and Enterprise CRM (i.e. Salesforce.com)Consulted with project teams to manage project scope and communicate technology issues to clients and the agencyCollaborated with internal and external clients to align technology choices and implementations with business objectives Show less

Parsippany, Nj

Lead all development efforts for digital workExpert mentoring in HTML5, CSS, JavaScript, jQuery, CSS Animations, SASS, LESS, PHP, ASP.NET, SQLResponsible for all front-end architecture decisions for mobile app, mobile web, native app, CMS, CLM, SaaS, CMS projects across the McCann Health networkSupervised a staff of 8 developers and freelance Digital Production Artists, Quality Assurance testers, and software engineers

Lead designer and developer for web sites and promotional media for small businesses. Utilized HTML, Photoshop, CSS, JavaScript to create concise web sites for specific client needs. Assisted a team of developers building and deploying hundreds of micro-focused websites to increase cross-linking volume and search term domination for our clients.

Site creation included use of ASP.NET, CSS, HTML, JavaScript, SQL Server, Adobe Flash, PHP, online payment features, and form processing. Created and assembled web graphics, including logos and advertisements. Designed email blasts and newsletters for site launches and event announcements.

Built large e-commerce internet applictions for Fortune 500 companies using Java, Microsoft.NET, and custom built technology.

Developed suite of sites for Janssen Pharmaceutical products. Developed several custom applications including AJAX polls and downloadable prescription reminders. Attended training seminars on compliance with guidelines set in the Health Insurance Portability and Accountability Act (HIPAA) and Section 508 of the Rehabilitation Act regarding Electronic and IT Accessibility.

Greater Los Angeles Area

Defined potential users, identified user goals, created use-case scenarios, and conducted user interviews for new or proposed web solutions. Architected workflow management software, content management systems, site architecture diagrams, and end-to-end e-business solutions for Fortune 500 companies such as Nestlé, Epson, Nissan, and Microsoft. Coded sites using HTML, DHTML, CSS, JavaScript, ASP, and Flash. Cut and optimized images using Adobe Photoshop.

Communications

Education record