Co-Founder & Director of SORU Indonesia.Experienced Product Marketing at Traveloka.Experienced Campaign & Promotion at Dekoruma.Experienced Event & Brand Activation at Kawan Lama Retail.
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Co-Founder And DirectorSoru -
Co-Founder & DirectorSoru Jun 2021 - PresentBandung, West Java, IndonesiaBuilding SORU Indonesia.Visit us, "SORU Indonesia" at Tokopedia, Shopee, LazMall & TikTok Shop.Offline stores coming soon. -
Associate Product Marketing ManagerTraveloka Mar 2021 - May 2021Tangerang, Banten, IndonesiaAccountable for Flight International & Ancillaries Product -
Senior Campaign & Promotion AssociateDekoruma Mar 2020 - Feb 2021Jakarta, IndonesiaAccountable, manage and Supervise Dekoruma's Offline Marketing Campaign and Promotion- Conceptualize, develop and monitor campaign & promotion for Dekoruma Offline Stores- Initiate activation for all offline stores campaigns including monthly, thematic, and store opening campaign & promotion- Accountable for Traffic, Conversion Rate, and Average Basket Size of Dekoruma Offline Stores- Increase Dekoruma Offline Store Paid GMV to 60% per store from July 2020 to the end of 2020- Increased offline traffic by 30% by developing ATL and BTL marketing strategy- Created efficient campaign & promotion that reduce Dekoruma offline voucher cost by 4% but increase Dekoruma offline store CR Traffic toOrder by 30% and ABS by 38% as an impact -
Strategic Business DevelopmentDekoruma Sep 2019 - Feb 2020Greater Jakarta Area, IndonesiaAccountable for Dekoruma's business development, membership and marketing campaign.- Develop Dekoruma's new product "SOMA - plugin software for SketchUp" from business perspective- Develop SOMA's marketing strategy and campaign- Manage SOMA's user acquisition and retention strategy- Develop Dekoruma's membership strategy and campaign- Manage Dekoruma's membership acquisition and retention strategy -
Event & Brand Activation OfficerKawan Lama Retail Aug 2018 - Aug 2019Greater Jakarta Area, IndonesiaEvent & Brand Activation at Kawan Lama Retail(Ace, Informa, Toys Kingdom, Chatime, Pet Kingdom, Pendopo, Bike Colony, Gindaco, Cupbob, Ruparupa)- Responsible for planning events and exhibition, be present during the event to deal with any issues- Coordinate with related vendors, calculate events & exhibition budget- Organize the promotion of the event, coordinate with other division- Make sure the event runs smoothly- Make project report after the event. Review, conclude, and create solution for the next project -
Assistant Operation & Strategic DirectorIndobara Bahana, Pt Apr 2018 - Jun 2018Jakarta, IndonesiaPersonal Assistant for Operation & Strategic Director -
CrewUun & Friends Organizer Sep 2016 - Feb 2018Bandung Area, West Java, IndonesiaEvent & Wedding Organizer part time crew -
FounderXian Dan Salted Egg May 2016 - Jan 2017Bandung Area, West Java, IndonesiaServing various salted egg dishes at Sudirman Street BandungSelected as a tenant at Lalala Festival 2016 in Bandung- Performed duties such as supply management that includes purchasing, operational planning, and quality control- Managed the marketing and Instagram account of @xiandansaltedegg
Leonardus Adhi Laksono Skills
Leonardus Adhi Laksono Education Details
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Economics -
Santo Aloysius Sultan AgungHigh School
Frequently Asked Questions about Leonardus Adhi Laksono
What company does Leonardus Adhi Laksono work for?
Leonardus Adhi Laksono works for Soru
What is Leonardus Adhi Laksono's role at the current company?
Leonardus Adhi Laksono's current role is Co-Founder and Director.
What schools did Leonardus Adhi Laksono attend?
Leonardus Adhi Laksono attended Universitas Katolik Parahyangan, Santo Aloysius Sultan Agung.
What skills is Leonardus Adhi Laksono known for?
Leonardus Adhi Laksono has skills like Leadership, Microsoft Office, Management, Microsoft Word, English As A Second Language, Social Media, Marketing, Problem Solving, Microsoft Excel, Marketing Strategy, Public Speaking, Internet.
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