Leon Bakka Email & Phone Number

Detroit Metropolitan Area

I am a Michigan native and the kind of team player you’ll be delighted to have on your side. My approach to looking after accounts at rEvolution is calm, efficient, and positive, and I bring a breadth of account experience to deliver complex projects and exceed expectations. After 10 years client-side in the luxury automotive space, I have since spent more than 10 years on the agency side, giving me a clear understanding of the dynamics of a successful client-agency partnership. I… Show more I am a Michigan native and the kind of team player you’ll be delighted to have on your side. My approach to looking after accounts at rEvolution is calm, efficient, and positive, and I bring a breadth of account experience to deliver complex projects and exceed expectations. After 10 years client-side in the luxury automotive space, I have since spent more than 10 years on the agency side, giving me a clear understanding of the dynamics of a successful client-agency partnership. I have a wide range of connections within the production, PR, and creative communities, which help contribute to building your brand awareness and engaging audience groups effectively. Show less

Greater Detroit Area

Director overseeing concept to completion Centigrade experiential and digital services to Alfa Romeo, Audi, Concours d'Elegance of America, Departure Travel Management, Flexjet, Genovation Cars, Hagerty Drivers Foundation, Jeep, Kindred Motorworks, Lotus Cars, Maserati, McIntosh Labs, Oris, Pagani, RECARO Automotive and Stellantis clients. Skills include client needs analysis, proposal creation, client pitches, price negotiation, relationship management and directing client project… Show more Director overseeing concept to completion Centigrade experiential and digital services to Alfa Romeo, Audi, Concours d'Elegance of America, Departure Travel Management, Flexjet, Genovation Cars, Hagerty Drivers Foundation, Jeep, Kindred Motorworks, Lotus Cars, Maserati, McIntosh Labs, Oris, Pagani, RECARO Automotive and Stellantis clients. Skills include client needs analysis, proposal creation, client pitches, price negotiation, relationship management and directing client project teamsOperations Manager for company related project finances, developing project management and financial processes, project performance and analysis, sales and expense forecasting, and cash flow management Show less

Greater Detroit Area

Led a 20-strong team and responsible for all operations of a press fleet management agency producing marketing and public relations campaigns to engage buyers and media representatives with real-life and behind the wheel driving experiencesDelivered positive brand and media impressions from press fleet logistics management activities including ride and drive strategies, location planning, media outreach, presentations, logistics and onsite support

Greater Detroit Area

Regional Marketing ManagerDecember 2007 – May 2009Oversaw local and regional dealer marketing events, experiential, CRM, market advertising and digital activities for the Central USA and Canadian regionCreated annual regional marketing strategies, negotiated budgets, measured results and implemented corrective activities as requiredDrove dealer collaboration with corporate dealer marketing and regional sales teams, coached dealer managers and represented dealer… Show more Regional Marketing ManagerDecember 2007 – May 2009Oversaw local and regional dealer marketing events, experiential, CRM, market advertising and digital activities for the Central USA and Canadian regionCreated annual regional marketing strategies, negotiated budgets, measured results and implemented corrective activities as requiredDrove dealer collaboration with corporate dealer marketing and regional sales teams, coached dealer managers and represented dealer marketing needs to headquartersProduct Communications ManagerApril 2004 – December 2007Primary US interface with UK factory ensuring Bentley product design, feature and configuration met the needs of the US and Canadian marketsExecuted all market related digital and print product communicationsOversaw new product launches, A and B auto shows, strategized and executed major product and luxury lifestyle eventsManaged all aspects of the Bentley press and marketing fleetSales Operations ManagerJanuary 2002 – April 2004Coordinated US and Canadian sales distribution activities including factory production volumes, dealer ordering, in-bound logistics and vehicle allocationAnalyzed company and dealer sales, inventory and regional performance establishing corrective actions such as incentive and dealer reward programs, in collaboration with Volkswagen Credit created new and used financial programsExecutive Assistant to the PresidentMarch 2000 – January 2002Key liaison between the president, key executives, employees and the business community. Supported President across all business functions including coordinating activities and creating Board of Director, industry and dealer presentations Show less

Education record

Education record