Leonce Gaiter Email and Phone Number
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EXPERTISEStrategizing, Developing, overseeing, and implementing accountable multi-media marketing communications strategies utilizing creative combinations of online, print, and direct/online marketing mechanisms. Multi-media writing including print advertising and collateral, web, interactive, public relations and video. Online portfolio at gaitercommunications.com.UNIQUE QUALIFICATIONSExtensive experience leading multi-media strategic marketing initiatives as Senior Writer, Strategist, Creative Director, and Marketing Director. Experience ranging from the smart grid electric utility space, national research laboratories and governmental organizations, to high-tech hardware and software with Microsoft, Intel, Symantec and Tektronix. Education and philanthropic experience through Intel® Innovation in Education Initiative and Lawrence Berkeley National Laboratory, and consumer experience with Dell, Symantec, Sprint, WatchGuard, and others. Deep experience in film, television and publishing industries.Specialties: Marketing communications strategy, web strategy and content management, accountable multi-media lead generation and maturation campaigns, writing for print and digital media, creative direction.
Ideba
View- Website:
- idebamarketing.com
- Employees:
- 25
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Vice President, Content And StrategyIdebaWilton, California, United States
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Vice President, Content & StrategyIdeba Jan 2015 - PresentDeveloping client, content, and creative strategies to optimize client marketing results in all media.
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Senior Strategist & Senior WriterIdeba Oct 2013 - Jan 2015Developing client content strategy in all media, developing content in all media, and overseeing print and digital creative development of client campaigns.
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Director Of MarketingGridsense, Inc. Nov 2011 - Oct 2013West Sacramento, CaMarketing strategy and execution for a leader in high-tech monitoring and control devices for the utility industry and large industrial organizations. Developing strategies to promote GridSense to high-level industrial audiences. Lead generation, public relations and communications execution and oversight to drive sales and increase market visibility. -
Marketing Communications And OutreachLawrence Berkeley National Laboratory Jan 2009 - Nov 2011Marketing Communications Lead for The Molecular Foundry at Lawrence Berkeley National Lab, a DOE Nanoscale Science Research Center, and for ASCEM (Advanced Simulation Capability for Environmental Management), a DOE-funded project involving 5 national laboratories.Developing communications and marketing strategies to attract world-class scientists to the Molecular Foundry (a nanotechnology research facility) and inform both professional and lay communities of the DOE-funded project’s accomplishments. Communicate Foundry achievements to scientific and secondary audiences such as government officials, press and general public. Conceive and develop web-based, print, email and multimedia communications vehicles to describe the Foundry, its scientific mission, and disseminate its accomplishments. Develop Foundry look, feel, tone and appropriate collateral from print to multi-media. Responsible for procurement, contractor oversight and project budgeting. Developed Foundry intranet internal communications platform, and satellite sites for Foundry research groups. -
Marketing And Strategic Communications ServicesLeonce Gaiter Communications 2004 - Oct 2011Multi-media marketing strategy, creative direction and writing for client campaigns, including direct marketing initiatives, with coordinating print and online elements.
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Marketing And Strategic Communications Services-Intel EducationLeonce Gaiter Communications Oct 2004 - Oct 2006Full-time contract as Marketing Strategist/Writer for Intel® Innovation in Education (through Leonce Gaiter Communications): Multi-media marketing strategy, planning and writing services for print, web, and naming and branding, aimed at maximizing Intel Innovation in Education mindshare among thought leader audience (gov’t officials, international corporations, academia, press).
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Sr. Marketing Strategist/Sr. WriterCreative Media Development Nov 2002 - Jan 2004Oversaw in creative director capacity the print and interactive direct and database Marketing (DDM) capabilities at this integrated marketing communications agency.
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Senior Marketing Strategist/Senior WriterCreative Media Development Nov 2002 - Jan 2004As well as functioning as advertising writer, oversaw in creative director capacity the print and interactive direct and database Marketing (DDM) capabilities at this integrated marketing communications agency.
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Creative Director/Senior WriterBabcock & Jenkins, Inc Feb 2001 - Oct 2002Developed strategy and devised language and oversaw graphics implementation of initial 1:1 marketing campaigns aimed at changing Microsoft's image among prime prospects from purveyor of boxed products, to provider of enterprise-level services and solutions. Responsible for marketing campaigns for C-level and Director level individuals for solutions offerings including Microsoft Solutions for Internet Business, Microsoft Business Intelligence Solution, and Microsoft Solutions for Manufacturing. Clients included Microsoft, Intel, Agilent, WRQ, InFocus, and Nortel.
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Senior WriterBabcock & Jenkins, Inc Jul 2000 - Feb 2001Conceived and wrote integrated campaigns including collateral, direct mail, white papers, web sites and other print and electronic communications to address clients' specific needs for corporate and product awareness, lead generation, and target market penetration. Principal in creative discovery meetings with clients to define their needs, targets, messaging and tone.
Leonce Gaiter Skills
Leonce Gaiter Education Details
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English Lit, Film
Frequently Asked Questions about Leonce Gaiter
What company does Leonce Gaiter work for?
Leonce Gaiter works for Ideba
What is Leonce Gaiter's role at the current company?
Leonce Gaiter's current role is Vice President, Content and Strategy.
What is Leonce Gaiter's email address?
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What schools did Leonce Gaiter attend?
Leonce Gaiter attended Harvard University.
What skills is Leonce Gaiter known for?
Leonce Gaiter has skills like Integrated Marketing, Direct Marketing, Marketing Communications, Advertising, Marketing, Copywriting, Marketing Strategy, Lead Generation, Email Marketing, Digital Marketing, Online Advertising, Digital Strategy.
Who are Leonce Gaiter's colleagues?
Leonce Gaiter's colleagues are Jenna Gieszler, Kaila Joynes, Lee Sumner, Mylène Kerschner, Dan Rosen, Cj Andrews, Jenna Whelan.
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