Previously named Africa Link, WACCS is a business services provider founded in 2011. Our teams are developing solutions to turn our clients' fans into prospects and prospects into long-term customers. whose experience with their brand is mutually rewarding.WACCS provides its services under a different banner for each business and each area of expertise. #GoBetweenAfrica #MyZikAfrica #WaccsMS #MobilAttitudeI am in charge of coordinating the work of the product managers in the development of existing brands, to put in motion those which are in project and to explore the opportunities and trades for which it would be relevant to create a new division.

Dans le cadre du projet « Power out of Poverty Partnership » piloté par la SNV Bénin de 2013 à 2015, j'ai eu la charge de l'élaboration de la stratégie de communication, du plan de communication et du suivi de la mise en oeuvre de ladite stratégie par une agence de communication locale dont j'ai assuré la coordination de l'activité.Ce projet avait pour but l'adoption massive des kits solaires par les populations des localités cibles du projet pour promouvoir l’accès des populations à l’énergie solaire en particulier dans les zones non couvertes par le réseau électrique conventionnel. Le mécanisme de mise en œuvre intègre la participation de micro-entrepreneurs villageois (VME), sélectionnés parmi les distributeurs locaux de produits de l’opérateur de téléphonie mobile MTN Bénin afin d’apporter au projet, l’expérience et les acquis importants du secteur des télécommunications mobiles considéré comme le secteur ayant connu la plus forte croissance en Afrique ces dix dernières années. Ces micro entrepreneurs assureront ainsi la distribution des kits et services solaires (lampes solaires, rechargement de batteries de portables) aux côtés des produits et services MTN, grâce aux charrettes solaires mises à leur disposition à frais partagés dans le cadre du projet.Outre l’adoption massive de ces kits solaires par les populations ciblées, le projet vise également la promotion de l’entreprenariat local dans les zones ciblées, l’éclosion d’un nouveau modèle économique destiné à renforcer l’intervention des compagnies spécialisées dans l’énergie solaire au Bénin. Il permettra aussi à près de 72% de la population béninoise, de réduire leur dépendance aux combustibles et aux piles qui représentent aujourd’hui leurs principales solutions pour l’éclairage et l’alimentation de petits équipements domestiques et absorbent l’équivalent de 20% de leurs revenus.

LC2 Télévision, a subsidiary of LC2 Medias is the first private television channel in Sub-Saharan Francophone Africa. Founded in 1995, it started its first broadcasts on December 21, 1997. Dynamic, innovative and extremely offensive, LC2 has become in a few years a media that counts in Benin and throughout the Francophone sub-region.Developing premium content in sports and music, LC2 has long been the leading broadcaster of African music on the continent. From 2004 to 2015, LC2 commercialized the broadcast rights for the African Cup of Nations Football.As Sales and Marketing Manager, I had the following responsibilities:- Set up every year an innovative commercial policy to enhance the LC2 advertising space offer.- Supervise a team of sales people to achieve the chain's sales targets- Coordinate and animate the chain's marketing strategy.

- Set up and conduct a daily marketing campaign and visibility tools on events accompanied by the chain.- Create visibility and audience on the life events of viewers- Ensure self promotion of the channel and its programs- Support the efforts of sales teams in setting up new sources of revenue through value-added services.

- Manage and develop a portfolio of clients advertisers and agencies- Disseminate the commercial offer and the solutions proposed by the channel TV- Ensure evolving monthly revenue goals for the managed portfolio- Follow orders and orders with technical and production teams- Ensure business intelligence and competitive intelligence

Initially communication consulting agency, Label Com became ATL SA in 2007 by integrating new activities in its portfolio of corporate offers. Acting under 4 different brands in communication consulting, events, audiovisual production and entertainment.My responsibility was to set up these different brands in terms of commercial identity and strategy, to develop their offers.In my daily life, I was in charge of coordinating the activity of each department, strengthening the departments' teams in their commercial endeavors and adjusting their strategies in order to guarantee a continuous development of their portfolio of offers and customers.

- Manage and develop a portfolio of clients- Disseminate the commercial offer and the solutions- Ensure evolving monthly revenue goals for the managed portfolio- Follow orders and orders with technical and production teams