Highlghts:• Content Design, Production and Strategy: oversee and produce content regarding classical music, in the form of copy, visual, video, digital, advertising, print and other marketing forms. Responsible for virtually all titles and synopses of major concerts held by the Singapore Symphony.• Social media strategy, content creation and community engagement, with main focus on the Singapore Symphony Orchestra. Classical music marketing, engagement and audience growth.• Lead, Content Team (3 staff): supervise design and production of concert programme collateral, including programme booklets and season brochures for full-year seasons.• Singapore Symphony YouTube channel manager (content and engagement). +15 million views, +52k subscribers since taking charge in 2017. Monetised channel, earning $13k per year.• Led Gramophone Orchestra of the Year 2021 campaign for Singapore Symphony Orchestra, which resulted in a third place win for the orchestra.• Lead Project Design/Manager, Singapore Symphony mobile app - winner of MUSE Creative Gold Award 2023 + W3 Gold Award 2023 + Webby Awards 2024 - Honoree.• Album production coordinator: curating photos, notes, assets for releases (Four Seasons, Kozlowski Requiem, Butterfly Lovers on Pentatone)• Merchandise development, plus digitised merchandise handling in the company, transformed pen-and-paper-based operations to a full online Shopify-ied experience.

Developing and conducting training, research, consultation and talks to professionals on: - Social media strategy and online engagement - Online Content - Online Community Development (OCM) - Online Collaboration and Knowledge Management Guest Speaker at: - IBM Charities "Get Social" Seminar Sep 2013 - Association of SMEs Digital Marketing Conference Sep 2014 - Singtel Learning Fiesta Aug 2016 - GovTech Lunchbag Talk: Online Collaboration Jan 2017 Provided Social Media Consultation sessions to: Ibis Hotel, Singapore Furniture Industries Council, Mediacorp Meclub, Mitsubishi Electric, Thomson Medical, Infineon, Port of Singapore Authority, Soverus, Singapore/ Republic/ Nanyang/ Ngee Ann Polytechnics, SIM, and many more. Conducted extended Social Media Consultation programmes for: - Lions Befrienders of Singapore (2014-2015) - Singapore Symphonia Company (2016) - Compliments from students - • "[Leon] is very understanding and always tries to put himself in the shoes of the participants, highly recommended." • "I like the way how Leon engages us and doesn't make it like a very intimidating learning journey." • "Very well versed with social media, provided many personal experiences we can relate to."- On my Online Community Management Course - • "An informative course with great interaction, discussions and case studies on online community management. A must for community managers in this new field." • "Relevant case studies for Singapore context, which is rare to find on internet." • "Very practical and tactical... exactly what l had hoped for. Leon provided a treasure trove filled with nuggets of valuable info about social media, l benefited greatly from the insights that he shared with us" • "Very patient in explaining concepts, very diligent in compiling trade secrets tips that I would never know unless l attended his course. Very relevant knowledge to Singapore context and to community development."

The Online Engagement branch manages the ConnexionSG brand of community engagement channels on the internet for NEXUS, MINDEF's National Education office. My role involved editorial, social media engagement and providing technical expertise to the team. • Design and execute strategies for online channels, including social media assets, which were responsible for helping our Facebook Page grow from 4,000 to 26,000 fans in one year. • Principal design and operations manager for revamp of Connexion.sg website • Lead editorial direction of online content and publication efforts. • Advocate and educate other departments in the follow areas: social computing services and tools in online communities, knowledge sharing and collaboration, social media technology and strategy.

The Knowledge Services team builds the Knowledge-Sharing Infrastructure for online communities. We are a unique component of the National Library Board's Library 2010 programme. I am the team's community specialist, service designer and social computing advocate.Work Overview:- Community Engagement, Mindset Change, Advocacy- Social Computing and Web 2.0+ Research and Development- Project Management

Gatecrash is a Singapore-based ticketing agent serving the arts, sports and events community. Joined to grow Gatecrash’s nfrastructural, business and online resources. This role is a combination of marketing, webmastering, product development and sales.

Global Sources is a renowned international trade facilitator and tradeshow organizer. Hired for experience in copy writing and web expertise. Involved in multiple projects for testing and QA.

Internal and client web design.

As leader of the fledgling Classical Music section (http://inkpot.com/classical/) of the online e-zine The Flying Inkpot, I turned the smallest department into the largest and arguably one the most famous and led the website to its golden age.

Pushed my share of administrative red tape and took care of arts performing groups including the NUS Chinese Orchestra. Was identified as a skilled writer and placed on editorial team for Singa journal, and personal writer/assistant to Centre Director. Through personal connections and musical relationships, brought top Hungarian guitarist/composer József Eötvös to debut in Singapore.