PROFILEFocus on In Store Marketing Development, Shopper Experience Strategy, Omni Channel Retailing, Project Planning & Development, POS Design. From Brand DNA, through Concept Construction, Partnerships Evaluation and OnSite Implementation.Collaborative with the appropriate resources on the business strategy, handling organisation and culture structure to strengthen their goals. Leadership overviewing on all Project Challenges including Strategy, Customer experience, Budget, Timeline, Delivery and Implementation, Scope Changes, Functionality and Technology. Building collaborative relationship that increases value which brings and expands future business opportunities.EXPERIENCERETAIL Business Director, Cheil Worldwide — 2016- PresentDirecting Retail Experience Design Team, for all Samsung Divisions and New Clients Businesses. Giving Formal and Strategic Vision with their own Brand DNA. HQ & RHQ Projects handling. Global Subsidiary Consultancy.SR Manager, Cheil Worldwide — 2011- 2016In charge of Retail projects, considering all the scope in VD, DA and CMO Samsung Divisions.Project Manager, Dovela — 2008- 2011Main Clients: Sport City, Hotel Nikko, Lecaroz, 100% Natural, Palacio de Hierro, Zapaterías La Vega.Creative director, Milenio III — 2002- 2007Main Clients: HP, Microsoft, Urbi, Conaculta, Cruz Azul, Grupo Posadas, Liverpool, Palacio de Hierro, Universum, Gobierno DF, Gobierno de Oaxaca, Museo Tamayo, Munal, Nintendo, Sony.EDUCATIONCEDIM — Post graduate studies, Design Thinking, 2014APG — Post graduate studies, PLANNING, 2013ITESM — Post graduate studies, Shopper & trade Marketing, 2012ITESM — Post graduate studies, Retail design, 2010UNAM — master degree, Design Theory, 2008UNAM — Professional degree, industrial Design, 2000REFERENCES+10 National and International Design Awards, Large Billing Budget Management, Multicultural Team Work Management, Critical Thinking, Creative Exploration, Facilitator, Problem Solver, Hands On, Coaching Always On.