Marketing Specialist
Toronto, Ontario, Canada
➢ Perform regular site visits, monitoring all on-going maintenance/construction projects, perform market research, analysis, and testing using a variety of tools to gain insights and shape marketing strategy.➢Lead brainstorming sessions, offering analytical insights to develop and plan creative marketing campaigns that increase brand awareness.➢ Collaborate with team members to optimize marketing automation and lead-nurturing processes through email, content, events, and social channels.➢ Assist in execution of marketing plans to reach target audience through identified channelsCreate, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs.➢ Assist marketing manager and team in development and execution of marketing campaigns, including content creation, new product launches, social media, upsell, cross sell, and sales enablement.