Globechain helps charities, nonprofits, and small businesses save money by accessing new or unneeded/preloved items for free and continue making an impact in their local community.Our marketplace allows businesses to effortlessly manage and track their items, reduce costs, increase transparency, and generate ESG data for reporting.We offer external reuse via our marketplace, internal reuse, and loaning asset inventory system.

LGIM is one of Europe’s largest asset managers, offering investment solutions to a broad range of clients globally. The business identified an opportunity to further relationships with its occupiers within the Office, Retail, Leisure and Industrial sectors; to engage via a business exchange platform, Vizta by L&G. Offering a one-stop-shop to collaborate and share ideas, view property data and documents, access business support services. Job description Brand identity development, launch and brand embedding with stakeholders Demo training with takeaway step-guides to internal and external users (admin user & customer user) Implementing workflow processes in partnership with PropTech Analyst and department leads whilst managing four property management agencies to onboard data to the platform, incl. Ghantt charts & Trello Identifying communication tools to targeted audience (business owners & key decision makers) through HTML’s, incl. building e-mailer and database management (Mailchimp)Project manage the digital user experience and onboarding new usersGenerating exclusive content and identifying menu features to benefit sector specific businesses and user types (ie. large- and small business owners)Data analysing incl. user registrations, duration spent on platform, return visits (use of Google Analytics, Userflow, Mandrill & Metabase) Engaging with stakeholders: internal and external incl. fund management-, property management teams, occupiers and service network partners Collaboration with internal corporate marketing and sector leads to align company and sector strategies with that of the Vizta platformCollaboration with stakeholders’ PR agencies in written releases and video content (webinars, webcasts, podcasts) Monthly report updates to Fund Leads, Fund- and Asset Managers overall platform growth and success, reporting directly into the Head of Property Operations

Senior Marketing Manager and deputy CRM to one of Bewonder*’s core clients, after starting my career at the agency as a Marketing Manager (September 2016). Bewonder* is a fully integrated marketing agency specialising in retail, commercial and industrial assets with customer experience, delivering an all-round service to clients. Job description Development of annual strategies and the delivery thereof in alignment with the client’s vision and objectives Coordination and delivery of physical, virtual and digital campaigns (incl. Social Media, HTML’s, SEO)Occupier and stakeholder liaising, fostering partnerships to support and enhance property, occupier and community initiatives Cross collaboration with internal agency departments, ie. Content, Digital, Studio, CX Monthly management meetings with asset & property management, leasing agents, incl. campaign feedback, key learnings, reporting and sponsorship trackingDelivery of CSR, social value and sustainability initiativesBudget management and reporting on ROI Deputy CRM to a large client whilst managing the team portfolio to ensure implementation and delivery of their annual strategies, acting as a support to their day-to-day actions Ensuring quarterly social value report and case studies within a client portfolio, whilst encouraging the team with idea generation with local community initiatives and content Support on client annual contracts and quarterly billing Utilising workflow tools incl. Trello, Force24, Sprout, Canva, Synergist

Full marketing function and acquisition of The Stall night market which is a niche food and beverage night market with a curated 30 – 32 local vendors. The model of the market is built on quality hand-picked vendor selection situated in the parking area of convenient shopping centres. Local acoustic artists are booked to add to a great atmosphere. Job description Creating brand and product awareness through social media platforms (Facebook, Twitter and Instagram);Strategically advertising product announcements according to age and gender on social media platforms;Strategic word of mouth brand recognition when dealing with ad-hoc events;Excessive community research and focus according to LSM thus recruiting, identifying and approving product specific vendors;Build and implement financial sheets maintaining cash flow, debt collection, business development and budget;Sourcing local up and coming music artists through cross marketing initiatives;Assisting company founder with research on competitors, consumer behaviour and trends;Building relationships with clients, vendors, and sponsors;Writing insightful press releases and obtaining sponsored articles with various media agencies.

Shopping Centre marketing manager at Word4Word Marketing for 5+ years. W4W Marketing is an independent, outsourced marketing company specialising in shopping centre- and retailer marketing. W4W Marketing is responsible for 56 marketing projects varying between convenient shopping centres, regional and national malls.Job description Manage marketing of up to R2 million annual budget between 4 convenient shopping centres;Plan, develop and implement marketing strategies annually per building;Extensive tenant communication: email correspondence, individual and group meetings;Management of social media network including Instagram, Facebook, Twitter & Shopping Centre app;Implementation and management of targeted EDM campaigns & online content strategy in line with BTL & ATL marketing activities to ensure message consistency & maximum market impact;Website maintenance, copy writing and monthly reporting of growth and special features;Management and implementation of annual CSI project per building;Monthly reporting to centre management and landlords as well as allover annual report with campaign feedback, and projections before planning new financial year marketing strategies;Centre specific activities ranging from 8 – 10 & 10 - 12 LSM groups; Established successful annual highlight EDM campaign per building among other initiatives, ie. Wine tasting, night market, coffee expo;Multichannel marketeer ensuring all campaigns delivered & measured across all customer specific channels for consistent brand marketing & maximum market impact;Support the Marketing Director with shopping centre launch and ongoing campaigns, both short- and long term contracts;Support the Marketing Director with brand development, acquisition and online and print media language establishment of centre;Management of detailed creative briefs to designers;Implementing targets by generating additional income through indoor and outdoor sales opportunities.