Leonel Silva Email & Phone Number

Aviles, Es

Argentina

⦁ I led the UX and product strategy for HCWork, creating an UX roadmap to improve usability, standardize components, and optimize task flows and UI design.⦁ I supported development teams in analyzing and preparing documentation for new features and enhancing existing ones.⦁ I developed a strategy that aligned business goals with user needs and established UX OKRs/KPIs, which improved conversion rates and user ratings.⦁ I supervised a small team of UX and Front-End developers to implement comprehensive UI improvements, creating a robust design system and validating its implementation in Storybook and development/production environments.⦁ I reduced UX debt by 70%.⦁ In collaboration with POs, the sales, and marketing teams, I structured the MVP for module packages, designed 90% of the website in HTML/CSS, and validated our hypothesis through A/B testing with users.⦁ Through data-driven optimization and design iteration, I improved user satisfaction, validated with SUS and NPS surveys.⦁ I supervised the work of one junior designer, validated ideas and solutions with six Business Analysts and four POs, ensured technical feasibility with 30 Developers and four Team Leads, and validated the UX strategy and roadmap with the Head of Product, CTO, and CEO.

Brooklyn, New York, United States

⦁ I headed the entire design process to ensure users quickly understood the data and used it to take actions that improved conversion rates and facilitated decision-making in Rollio, a CRM system for sales, customer service, and process mining.⦁ In collaboration with stakeholders, I defined dashboard datasets based on user types and needs.⦁ I proposed new features aligned with client KPIs.⦁ I validated all designs through task flows, wireframes, and low-fidelity prototypes with users.⦁ I developed the design system, component library, and screens, ensuring React compatibility for seamless implementation, and provided the necessary assets for development.⦁ I validated ideas and solutions with the Business Analyst and the PO, ensured technical feasibility with two Developers and the TL, and validated the UX strategy and roadmap with the PM.

London Area, United Kingdom

⦁ I analyzed and simplified user and task flows focused on managing communication infrastructure for Gamma's Horizon cloud-based B2B telephony system.⦁ I reduced cognitive load and optimized particularly complex task flows with numerous steps and configuration areas, shortening the learning curve.⦁ I enhanced usability and functionality through flows that automate actions for sales calls.⦁ I simplified sales group management.⦁ I restructured the information architecture for intuitive navigation.⦁ I designed wireframes and prototypes for stakeholder validation, ensuring users could complete tasks efficiently and effectively.⦁ I validated ideas and solutions with three Business Analysts, the PO, and the PM, and ensured technical feasibility with two Developers and the Team Lead.

California, United States

⦁ I designed a player management system from scratch for CSR3 — the latest version of the popular car game CSR2 — enabling the creation and monitoring of geolocated and segmented reward campaigns while managing penalties for community violations.⦁ I was involved in all stages of the system's development, from conception to launch.⦁ I analyzed and simplified complex task flows, making processes like creating promotions and applying rules more user-friendly.⦁ I designed the design system and all the system screens.⦁ I conducted user testing with Lo-Fi and Mid-Fi prototypes.⦁ I validated ideas and solutions with the Business Analyst and the PO, ensured technical feasibility with three Developers and the TL, and validated the UX strategy and roadmap with the PM.

California, United States

⦁ I reviewed and documented front-end code to ensure compliance with WCAG 2.1 Nivel A-AA guidelines, proposed necessary changes, and supervised their implementation by the Developers for the Texas Association of School Boards (tasb.org).⦁ I conducted manual validations and used tools such as JAWS, Axe, Lighthouse, WAVE, and native assistive technologies on Mac and PC.⦁ After creating an accessibility checklist, I collaborated with the PO and Developers to prioritize and address complex issues, particularly with navigation components, complex tables, and date assignment in calendars.⦁ My role included code analysis, identifying accessibility issues, proposing solutions, and ensuring guideline compliance across all screens.⦁ I validated the system's proper functionality with assistive technologies through user interviews after implementing the changes.

California, United States

⦁ I conducted a manual analysis of HTML/CSS and used JAWS, Axe, Lighthouse, WAVE, and native assistive technologies on Mac and PC.⦁ I identified accessibility issues based on WCAG 2.1 Level A-AA standards.⦁ I created documentation for the necessary changes to ensure compliance with the standards for ChaiVault (chaivault.com).⦁ I validated the system's proper functionality with assistive technologies through both manual testing and tools after implementing the changes.

California, United States

⦁ I optimized workflows for purchasing, selling, and managing cosmetic supplies for Portrait, a platform for managing cosmetic services, products, and appointments.⦁ I simplified the flow for space rental and appointment scheduling within the system.⦁ I proposed improvements for better control, management, purchasing, and easy inventory reading for controlled medical aesthetic products like Botox.⦁ I validated the UX roadmap, ideas, and solutions directly with the CTO, ensured technical feasibility with 12 Developers, the Team Lead, and the CTO.

California, United States

⦁ I focused on identifying user intents, goals, and word associations to effectively train chatbots for ACE, a system designed to create and test NLU models on platforms like Alexa, Slack, and AWS.⦁ I designed flows and screens that clarified processes, improved usability, and optimized model testing, enabling the system to better understand user language, categorize keywords, and recognize goal variations.⦁ I validated ideas and solutions with the Business Analyst and the PO, ensured technical feasibility with two Developers and the Team Lead, and validated the UX strategy and roadmap with the CTO.

California, United States

⦁ I improved the overall usability of Chai Vault, a SaaS system designed to manage and validate wine authenticity using Blockchain and physical tokens.⦁ I simplified the information upload process for each wine bottle.⦁ I enhanced the registration and traceability of wine owners.⦁ I validated ideas and solutions with the Business Analyst and the PO, and ensured technical feasibility with three Developers and the Team Lead.

California, United States

⦁ I documented and guided the implementation of necessary changes to ensure the SaaS complied with W3C WCAG 2.0 Level A-AA guidelines at FurstPerson (now Harver.com).⦁ I analyzed the Front-End code, identified the required adjustments, and prioritized them with stakeholders.⦁ I closely collaborated with the developer to validate and implement improvements, using W3C tools to test compliance in colors, font sizes, and other visual elements.⦁ I validated the proper functionality of the system with assistive technologies through both tool-based (JAWS, Axe, Lighthouse, WAVE) and manual testing after implementing the changes.

San Francisco, California, United States

⦁ I worked to improve test creation processes, making them more user-friendly, efficient, and adaptable to multiple languages for FurstPerson (now Harver), a leading B2B recruitment solution powered by organizational psychology and cognitive science.⦁ I analyzed and improved the creation and editing of modular test items, selection flows, and scales tailored to each vacancy, enhancing the presentation of information to support better decision-making by recruiters.⦁ I validated ideas and solutions with the Business Analysts (4) and the POs (3), ensured technical feasibility with the Developers (15) and the Team Leads (3), and validated the UX strategy and roadmap with the PM and the CTO.

Toronto, Ontario, Canada

⦁ I analyzed complex workflows for the configuration and segmentation of real-time advertising spaces.⦁ I proposed solutions to user bottlenecks and pain points.⦁ I created the design system and all the system screens.⦁ I actively collaborated with the development team on the implementation, ensuring that the Adobe XD files matched the final screens in React.⦁ I validated ideas and solutions with the Business Analyst and the PO, ensured technical feasibility with the Developers (3) and the Team Lead, and validated the UX strategy and roadmap with the PM.

Caracas, Federal District, Venezuela

⦁ I created information architecture for websites and SaaS with varying levels of complexity.⦁ I designed user and task flows for e-commerce platforms, applications, and SaaS.⦁ I conducted qualitative user research and summarized findings in reports.⦁ I created Lo-Fi and Hi-Fi wireframes and prototypes for system screens.⦁ I developed design systems and component libraries.⦁ I designed and redesigned interfaces for websites, e-commerce platforms, SaaS, and PWAs.⦁ I supervised the work of one junior UX designer and one junior Front-End developer.⦁ I validated ideas and solutions with the PO and ensured technical feasibility with the Developers (2) and the Team Lead.

Professional Certificate, Web Page Development: Html, Css, Js, Php And Uml (210 Hours)

Bachelor'S Degree, Web And Multimedia Design

Bachelor'S Degree, Graphic Design