· Spearheaded integrated go-to-market strategies for multiple product launches, creating high-impact marketing collateral such as customer emails, case studies, and sell sheets, helping expand KORE’s market penetration.· Created compelling customer-facing content such as case studies, blogs, newsletters, and white papers, clearly articulating the business impact and value of products to drive engagement and adoption.· Collaborated cross-functionally with product, sales, and customer success teams to produce customer webinars, providing education on product updates and best practices, ensuring alignment with sales and marketing goals.· Gathered customer insights to refine product positioning, resulting in more effective messaging that resonated with key target audiences across various customer segments.· Partnered with the product team to translate technical features into customer-focused benefits, ensuring that product messaging was clear, compelling, and easy to understand for all 10 products. · Developed battle cards to equip sales teams with the knowledge needed to effectively position products against competitors.

· Developed and executed an integrated program marketing plan which strengthened program awareness and increased customer enrollments.· Created the strategy, crafted messaging, and established KPIs for an SMS campaign which resulted in a 38% lower cost per enrollment and comparable response rate to email.· Developed a paid social media content calendar, set budget and selected target zip codes based on areas with low program penetration rates which increased post engagement and drove traffic to the program webpage.· Conducted focus groups with the market research team to understand customer needs, program barriers and discover new messaging opportunities. Collaborated with the creative team to leverage insights to simplify program messaging for the web page, collateral and email.· Collaborated with an agency to launch a campaign using Salesforce Marketing Cloud’s Journey Builder. The goal of the campaign was to automate email and SMS messages to targeted customer segments to increase online program applications.

· Managed the analysis and launch of 15 new energy-efficient product rebates in multiple customer segments.· Researched industry publications, studies and trend reports to identify emerging technologies that addressed product gaps in the company’s target segments.· Built collaborative relationships with the engineering, emerging technologies, market research, and marketing teams to complete comprehensive product analyses at each stage.· Facilitated communication between project groups and communicated directly with team members to reiterate project deliverables, assign action items, and help identify and address potential challenges.· Managed a $300,000 contract and tracked KPIs resulting in the agency meeting deliverables within budget at year-end.

· Tracked project workload using Excel to secure weekly labor resources and complete projects on time.· Collaborated with cross-functional teams to create four new processes which effectively measured and reported weekly project progress to department leads. · Developed and executed a project road map to install more than 10,000 natural gas meters in six cities, completing the project on time and within the allocated labor budget.

· Managed the department’s $200,000 budget ensuring the team met its year-end objectives within budget.· Created a monthly reporting process for the department’s weekly activities, priority issues and quarterly cost savings. Report was provided to the region supervisor and department director to ensure quarterly objectives were met. · Collaborated with managers to plan and execute a yearly community event, which communicated the company’s strategic goals to more than 150 key community leaders and stakeholders.